ÓÏÐÀÂËÅÍÈÅ, ÂÛ×ÈÑËÈÒÅËÜÍÀß ÒÅÕÍÈÊÀ È ÈÍÔÎÐÌÀÒÈÊÀ
8. ÏÐÎÁËÅÌÛ ÈÍÂÅÑÒÈÐÎÂÀÍÈß.......................................................................318
8.1. ÎÖÅÍÊÀ ÝÔÔÅÊÒÈÂÍÎÑÒÈ ÁÈÇÍÅÑÀ ÍÀ ÎÑÍÎÂÅ ÔÈÍÀÍÑÎÂÎÉ ÎÒ×ÅÒÍÎÑÒÈ , ......................................................................................................318
8.2. ÈÍÂÅÑÒÈÖÈÎÍÍÀß ÏÎËÈÒÈÊÀ ÃÎÑÓÄÀÐÑÒÂÀ  ÐÛÍÎ×ÍÎÉ ÝÊÎÍÎÌÈÊÅ .................................................................................................................................325
8.3. ÀÍÀËÈÇ ÒÅÍÄÅÍÖÈÉ ÈÍÂÅÑÒÈÖÈÉ Â ÎÑÍÎÂÍÎÉ ÊÀÏÈÒÀË ÝÊÎÍÎÌÈÊÈ: ÐÅÃÈÎÍÀËÜÍÛÉ È ÔÅÄÅÐÀËÜÍÛÉ ÀÑÏÅÊÒ
...........................................................................................................................328
8.4. ÀÍÀËÈÇ ÈÍÂÅÑÒÈÖÈÎÍÍÎÃÎ ÏÐÎÅÊÒÀ ÏÎ ÏÐÎÈÇÂÎÄÑÒÂÓ ÀÂÒÎÌÎÁÈËÅÉ .................................................................................................................................331
8.5. ÎÖÅÍÊÀ ÂÎÇÌÎÆÍÎÑÒÅÉ ÏÎÂÛØÅÍÈß ÈÍÂÅÑÒÈÖÈÎÍÍÎÉ ÀÊÒÈÂÍÎÑÒÈ ÍÀ ÑÎÂÐÅÌÅÍÍÎÌ ÐÎÑÑÈÉÑÊÎÌ ÐÛÍÊÅ ÆÈËÎÉ ÍÅÄÂÈÆÈÌÎÑÒÈ
ØóâàðîâÐ. À..................................................................................................................................334
9. ÌÅÍÅÄÆÌÅÍÒ È ÌÀÐÊÅÒÈÍÃ............................................................................340
9.1. ÊÎÌÏËÅÊÑÍÛÉ ÏÎÄÕÎÄ Ê ÐÀÇÐÀÁÎÒÊÅ È ÀÍÀËÈÇÓ ÓÏÐÀÂËÅÍ×ÅÑÊÈÕ ÐÅØÅÍÈÉ Â ÓÑËÎÂÈßÕ ÐÈÑÊÀ
................................................................................................................................340
9.2. ÑÎÂÅÐØÅÍÑÒÂÎÂÀÍÈÅ ÓÏÐÀÂËÅÍÈß ÑÒÐÓÊÒÓÐÀÌÈ ÐÅÊÐÅÀÖÈÎÍÍÎÃÎ ÑÅÊÒÎÐÀ Ñ Ó×ÅÒÎÌ ÐÛÍÎ×ÍÛÕ ÈÍÍÎÂÀÖÈÉ
, , Áåëîâà ÃË., , ........................................................345
9.3. ÒÅÎÐÅÒÈ×ÅÑÊÈÅ ÎÑÍÎÂÛ ÔÎÐÌÈÐÎÂÀÍÈß ÌÅÕÀÍÈÇÌÀ ÎÖÅÍÊÈ ÝÔÔÅÊÒÈÂÍÎÑÒÈ ÑÈÑÒÅÌÛ ÓÏÐÀÂËÅÍÈß ÏÐÅÄÏÐÈßÒÈÅÌ
, ...............................................................................................................350
9.4. ÔÎÐÌÈÐÎÂÀÍÈÅ ÌÅÕÀÍÈÇÌÀ ÍÀÊÎÏËÅÍÈß ÎÑÍÎÂÍÎÃÎ ÊÀÏÈÒÀËÀ ÐÀÇÂÈÒÛÕ ÝÊÎÍÎÌÈ×ÅÑÊÈÕ ÑÈÑÒÅÌ È ÑÎÇÄÀÍÈÅ ÌÎÄÅËÈ ÐÎÑÒÀ ÝÊÎÍÎÌÈÊÈ ÐÎÑÑÈÈ .................................................................................................................................355
9.5. ÑÀÒÌ - ÊÎÌÏËÅÊÑÍÛÉ ÀÍÀËÈÇ ÖÅËÅÂÎÃÎ ÐÛÍÊÀ
Ñòåïàíîâ ÂÒ.............................................................................................................................
9.6. ÌÅÒÎÄÈÊÀ ÁÈÇÍÅÑ-ÏËÀÍÈÐÎÂÀÍÈß ÏÐÈ ÎÑÓÙÅÑÒÂËÅÍÈÈ ÏÐÎÅÊÒÍÎÃÎ ÔÈÍÀÍÑÈÐÎÂÀÍÈß ÍÀ ÎÑÍÎÂÅ ÎÑÎÁÅÍÍÎÑÒÅÉ ËÈÇÈÍÃÎÂÎÃÎ ÈÍÂÅÑÒÈÖÈÎÍÍÎÃÎ ÖÈÊËÀ
....................................................................................................................................371
9.6. ÑÈÑÒÅÌÀ ÌÅÍÅÄÆÌÅÍÒÀ ÊÀ×ÅÑÒÂÀ ÊÀÊ ÝËÅÌÅÍÒ ÑÒÐÀÒÅÃÈ×ÅÑÊÎÃÎ
ÓÏÐÀÂËÅÍÈß Â ËÈÇÈÍÃÎÂÎÉ ÊÎÌÏÀÍÈÈ
, ..................................................................................................................383
9.8. ÌÅÒÎÄÈÊÀ ÏÎÝÒÀÏÍÎÃÎ ÑÎÂÅÐØÅÍÑÒÂÎÂÀÍÈß ÑÈÑÒÅÌÛ ÌÅÍÅÄÆÌÅÍÒÀ ÏÐÅÄÏÐÈßÒÈß ÝËÅÊÒÐÎÒÅÕÍÈ×ÅÑÊÎÉ ÎÒÐÀÑËÈ
.....................................................................................................................................396
9.9. ÊÎÍÖÅÏÖÈß ÔÎÐÌÈÐÎÂÀÍÈß ÒÎÐÃÎÂÎÃÎ ÄÎÌÀ ÍÀ ÁÀÇÅ ÌÀÒÅÐÈÍÑÊÎÉ ÏÐÎÈÇÂÎÄÑÒÂÅÍÍÎÉ ÊÎÌÏÀÍÈÈ Â ÎÁËÀÑÒÈ ÁÈÎÏÐÅÏÀÐÀÒÎÂ
...................................................................................................................................401
9.10. ÌÅÒÎÄÛ ÏÐÎÅÊÒÈÐÎÂÀÍÈß ÑÈÑÒÅÌÛ ÓÏÐÀÂËÅÍÈß ÈÍÍÎÂÀÖÈÎÍÍÎÉ ÄÅßÒÅËÜÍÎÑÒÜÞ ÎÁÎÐÎÍÍÎ-ÏÐÎÌÛØËÅÍÍÎÉ ÊÎÐÏÎÐÀÖÈÈ
................................................................................................................................405
10. ÁÈÇÍÅÑ-ÐÅÈÍÆÈÍÈÐÈÍÃ................................................................................419
10.1. ÐÅÈÍÆÈÍÈÐÈÍÃ ÊÀÊ ÎÑÍÎÂÀ ÑÒÐÓÊÒÓÐÍÎÃÎ ÏÐÅÎÁÐÀÇÎÂÀÍÈß ÊÐÅÄÈÒÍÎÃÎ ÏÐÎÖÅÑÑÀ Â ÁÀÍÊÅ
ÁóäêîâÑ. Á....................................................................................................................................419
10.2. ÌÅÒÎÄÈ×ÅÑÊÈÅ ÎÑÍÎÂÛ ÀÍÀËÈÇÀ ÇÀÄÀ× ÑÎÃËÀÑÎÂÀÍÈß ÝÊÎÍÎÌÈ×ÅÑÊÈÕ ÈÍÒÅÐÅÑΠÏÐÅÄÏÐÈßÒÈÉ Â ÏÐÎÖÅÑÑÀÕ ÈÕ ÑËÈßÍÈß È ÏÎÃËÎÙÅÍÈß
.................................................................................................................................423
10.3. ÂÎÇÌÎÆÍÎÑÒÈ ÎÁÐÀÒÍÛÕ ÏÎÃËÎÙÅÍÈÉ ÑÏÅÖÈÀËÜÍÎ ÑÎÇÄÀÍÍÛÕ ÊÎÌÏÀÍÈÉ .................................................................................................................................439
10.4. ÎÑÍÎÂÍÛÅ ÏÐÎÁËÅÌÛ ÀÂÒÎÌÀÒÈÇÀÖÈÈ ÔÓÍÊÖÈÎÍÈÐÎÂÀÍÈß ÐÅÃÈÎÍÀËÜÍÛÕ ÑÈÑÒÅÌ «ÏÎÑÒÀÂÙÈÊ - ÏÎÒÐÅÁÈÒÅËÜ ÝÍÅÐÃÎÐÅÑÓÐÑλ È ÌÅÒÎÄÛ ÈÕ ÐÅØÅÍÈß Êóìàðèòîâ A. M..............................................................................................................................448
10.5. ÏÐÎÁËÅÌÛ ÝÍÅÐÃÎÎÁÅÑÏÅ×ÅÍÈß ÂÎÑÏÐÎÈÇÂÎÄÑÒÂÀ  ÓÑËÎÂÈßÕ ÄÎÌÈÍÈÐÎÂÀÍÈß ÎËÈÃÎÏÎËÈÑÒÈ×ÅÑÊÈÕ ÌÎÄÅËÅÉ ÐÛÍÎ×ÍÎÃÎ ÂÇÀÈÌÎÄÅÉÑÒÂÈß Òåóíàåâ ÄÌ..................................................................................................................................458
10.6. ÐÎÑÒ ÁËÀÃÎÑÎÑÒÎßÍÈß ÍÀÑÅËÅÍÈß ÊÀÊ ÍÅÎÁÕÎÄÈÌÎÅ ÓÑËÎÂÈÅ ÔÎÐÌÈÐÎÂÀÍÈß È ÐÀÇÂÈÒÈß ×ÅËÎÂÅ×ÅÑÊÎÃÎ ÊÀÏÈÒÀËÀ
 ÈÍÍÎÂÀÖÈÎÍÍÎÉ ÝÊÎÍÎÌÈÊÅ
Ô..............................................................................................................................463
10.7. ÄÅÊÎÌÏÎÇÈÖÈß ÌÅÆÐÅÃÈÎÍÀËÜÍÎÉ ÊÎÍÂÅÐÃÅÍÖÈÈ Â ÐÎÑÑÈÈ
...................................................................................................................................475
10.8. ÐÎÑÑÈß: ÏÎÈÑÊ ÝÊÎÍÎÌÈ×ÅÑÊÎÃÎ ÑÀÌÎÎÏÐÅÄÅËÅÍÈß
...............................................................................................................................483
¹ 5 2007 ã.
ÝÊÎÍÎÌÈÊÀ
2. ÒÅÎÐÈß È ÏÐÀÊÒÈÊÀ ÁÓÕÃÀËÒÅÐÑÊÎÃÎ ÓרÒÀ È ÀÓÄÈÒÀ.........7
2.1. ÎÒÐÀÑËÅÂÛÅ ÎÑÎÁÅÍÍÎÑÒÈ ÎÒÐÀÆÅÍÈß Â Ó×ÅÒÅ ÄÎÕÎÄΠÎÏÅÐÀÒÎÐÀÌÈ ÑÎÒÎÂÎÉ ÑÂßÇÈ
.........................................................................................7
2.2. ÝÊÎÍÎÌÈ×ÅÑÊÎÅ ÏÐÎ×ÒÅÍÈÅ ÁÓÕÃÀËÒÅÐÑÊÎÃÎ ÁÀËÀÍÑÀ
.......................................................................................11
2.3. ÑÈÑÒÅÌÀ Ó×ÅÒÀ È ÎÒ×ÅÒÍÎÑÒÈ ÏÎ ÈÑÏÎËÜÇÎÂÀÍÈÞ ÂÍÅØÍÈÕ ÇÀÈÌÑÒÂÎÂÀÍÈÉ Ó ÏÎËÓ×ÀÒÅËÅÉ ÈÍÎÑÒÐÀÍÍÛÕ ÊÐÅÄÈÒÎÂ
....................................................................................21
2.4. ÏÐÈÅÌÛ È ÌÅÒÎÄÛ ÏÐÎÂÅÄÅÍÈß ÑÓÄÅÁÍÎ-ÁÓÕÃÀËÒÅÐÑÊÎÉ ÝÊÑÏÅÐÒÈÇÛ (ïðîáëåìû, âîçíèêàþùèå ïðè åå ïðîèçâîäñòâå è ïðàêòèêà ïðèìåíåíèÿ ñóäåáíî-áóõãàëòåðñêîé ýêñïåðòèçû) ................................26
2.5. ÀÌÎÐÒÈÇÀÖÈÎÍÍÀß ÏÎËÈÒÈÊÀ ÊÀÊ ÝËÅÌÅÍÒ ÓÏÐÀÂËÅÍÈß ÝÔÔÅÊÒÈÂÍÎÑÒÜÞ ËÈÇÈÍÃÎÂÛÕ ÎÏÅÐÀÖÈÉ
........................................................................................40
2.6. ÈÍÍÎÂÀÖÈÎÍÍÛÉ È ÝÊÎËÎÃÈ×ÅÑÊÈÉ Ó×ÅÒ: ÏÐÅÄÏÎÑÛËÊÈ È ÎÁÙÈÅ ÏÐÈÍÖÈÏÛ ÈÕ ÑÒÀÍÎÂËÅÍÈß È ÐÀÇÂÈÒÈß
ÑàåíêîÊ. Ñ......................................................................................................48
2.7. ÏÐÈÌÅÍÅÍÈÅ ÓÑËÎÂÍÛÕ ÔÀÊÒΠÕÎÇßÉÑÒÂÅÍÍÎÉ ÄÅßÒÅËÜÍÎÑÒÈ Â ÎÒÍÎØÅÍÈÈ ÎÁÅÑÏÅ×ÅÍÈß ÎÁßÇÀÒÅËÜÑÒÂ
ÓçóíîâàÒ. Â................................................................59
2.8. Ê ÂÎÏÐÎÑÓ ÎÁ Ó×ÅÒÍÎÉ ÎÖÅÍÊÅ ÍÅÌÀÒÅÐÈÀËÜÍÛÕ ÀÊÒÈÂÎÂ
.................................................................65
2.9. ËÅÑÍÎÉ ÄÎÕÎÄ È ÏËÀÒÅÆÈ ÇÀ ÏÎËÜÇÎÂÀÍÈÅ ËÅÑÍÛÌÈ ÐÅÑÓÐÑÀÌÈ. ÑÎÂÐÅÌÅÍÍÛÅ ÒÅÍÄÅÍÖÈÈ Â ÌÅÒÎÄÎËÎÃÈÈ ÁÓÕÃÀËÒÅÐÑÊÎÃÎ Ó×ÅÒÀ  ËÅÑÎÏÐÎÌÛØËÅÍÍÎÌ ÊÎÌÏËÅÊÑÅ
...........................................................................................68
2.10. ÐÀÑÕÎÄÛ ÓÏÐÀÂËßÞÙÈÕ ÎÐÃÀÍÈÇÀÖÈÉ ÆÊÕ Â ÐÀÌÊÀÕ ÎÑÓÙÅÑÒÂËÅÍÈß ÎÑÍÎÂÍÎÉ ÄÅßÒÅËÜÍÎÑÒÈ
.......................................................................................79
2.11. ÒÅÎÐÅÒÈ×ÅÑÊÈÅ ÎÑÍÎÂÛ ÑÎÇÄÀÍÈß ÑÈÑÒÅÌÛ ÓÏÐÀÂËÅÍ×ÅÑÊÎÃÎ
Ó×ÅÒÀ  ÀÏÊ
.................................................................................83
3. ÔÈÍÀÍÑÎÂÛÉ ÀÍÀËÈÇ..................................................................101
3.1. ÀÍÀËÈÇ È ÎÖÅÍÊÀ ÄÂÈÆÅÍÈß ÄÅÍÅÆÍÛÕ ÑÐÅÄÑÒÂ ÎÐÃÀÍÈÇÀÖÈÈ
..................................................................................................101
3.2. ÑÎÂÅÐØÅÍÑÒÂÎÂÀÍÈÅ ÌÅÒÎÄÎÂ ÀÍÀËÈÇÀ ÄÅÁÈÒÎÐÑÊÎÉ ÇÀÄÎËÆÅÍÍÎÑÒÈ È ÄÅÍÅÆÍÛÕ ÑÐÅÄÑÒÂ Ñ ÖÅËÜÞ ÑÍÈÆÅÍÈß ÔÈÍÀÍÑÎÂÛÕ ÐÈÑÊÎÂ ÏÐÅÄÏÐÈßÒÈß , ...................................................................105
3.3. ÌÅÒÎÄÎËÎÃÈß ÀÍÀËÈÇÀ ÔÈÍÀÍÑÎÂÛÕ ÐÅÇÓËÜÒÀÒÎÂ ÄÅßÒÅËÜÍÎÑÒÈ ÎÐÃÀÍÈÇÀÖÈÉ
..................................................................118
3.4. ÝÊÎÍÎÌÈ×ÅÑÊÎÅ ÑÎÄÅÐÆÀÍÈÅ ÊÐÈÒÅÐÈß ÝÔÔÅÊÒÈÂÍÎÑÒÈ ÄÅßÒÅËÜÍÎÑÒÈ ÁÞÄÆÅÒÍÛÕ ÎÐÃÀÍÈÇÀÖÈÉ
...........................................................................129
3.5. ÂÛÁÎÐ ÌÅÒÎÄÎÂ È ÑÐÅÄÑÒÂ ÓÏÐÀÂËÅÍÈß ÈÍÔÎÐÌÀÖÈÎÍÍÛÌÈ ÐÈÑÊÀÌÈ ÏÐÅÄÏÐÈßÒÈß
..............................................................................135
3.6. ÔÈÍÀÍÑÎÂÀß ÎÖÅÍÊÀ ÓÏÐÀÂËÅÍ×ÅÑÊÈÕ ÐÅØÅÍÈÉ: Î ÏÐÈÌÅÍÅÍÈÈ È ÈÍÒÅÐÏÐÅÒÀÖÈÈ ÏÎÊÀÇÀÒÅËß EVA
...................................................................................141
3.7. ÔÈÍÀÍÑÎÂÛÅ ÈÇÌÅÐÅÍÈß ÊÎÐÏÎÐÀÒÈÂÍÛÕ ÑÒÐÀÒÅÃÈÉ
................................................................................150
3.8. ÈÍÒÅÃÐÀËÜÍÀß ÔÈÍÀÍÑÎÂÎ-ÝÊÎÍÎÌÈ×ÅÑÊÀß ÎÖÅÍÊÀ ÏÎËÅÇÍÎÑÒÈ ÏÎÑÒÀÂÙÈÊÀ ÒÎÂÀÐÎÂ È ÓÑËÓà ÂÎÅÍÍÎÃÎ ÍÀÇÍÀ×ÅÍÈß
, ....................................................................164
3.9. ÌÎÄÅËÈÐÎÂÀÍÈÅ ÏÐÎÅÊÒÍÎÉ ÄÅßÒÅËÜÍÎÑÒÈ ÏÐÅÄÏÐÈßÒÈß Â ÓÑËÎÂÈßÕ ÍÅÎÏÐÅÄÅ˨ÍÍÎÑÒÈ
ÊîïûòèíÊ. Â..............................................................................................170
3.10. ÌÎÄÅËÈ ÁÅÇÓÁÛÒÎ×ÍÎÑÒÈ ÏÐÎÈÇÂÎÄÑÒÂÀ
...........................................................................................229
3.11. ÎÑÎÁÅÍÍÎÑÒÈ ÔÈÍÀÍÑÎÂÎÃÎ ÀÍÀËÈÇÀ ÈÍÂÅÑÒÈÖÈÎÍÍÎÉ ÄÅßÒÅËÜÍÎÑÒÈ ÏÐÅÄÏÐÈßÒÈß
......................................................................................236
4. ÎÁÙÈÉ ÀÓÄÈÒ.................................................................................241
4.1. ÌÅÒÎÄÎËÎÃÈ×ÅÑÊÈÅ ÏÐÎÁËÅÌÛ ÎÏÐÅÄÅËÅÍÈß ÑÓÙÅÑÒÂÅÍÍÎÑÒÈ È ÏÓÒÈ ÈÕ ÐÅØÅÍÈß Â ÀÓÄÈÒÅ
.............................................................241
4.2. ÒÅÎÐÅÒÈ×ÅÑÊÈÅ ÏÐÅÄÏÎÑÛËÊÈ ÑÎÂÅÐØÅÍÑÒÂÎÂÀÍÈß Ó×ÅÒÀ È ÀÓÄÈÒÀ ÂÛÏÎËÍÅÍÈß ÄÎÃÎÂÎÐΠÏÎÄÐßÄÀ
...........................................................................249
4.3. ÀÓÄÈÒ ÇÀÊÀÇ×ÈÊÀ-ÇÀÑÒÐÎÉÙÈÊÀ
, Ôåñåíêî ÑÂ., .....................................268
8. ÏÐÎÁËÅÌÛ ÈÍÂÅÑÒÈÐÎÂÀÍÈß...................................................276
8.1. ÔÎÐÌÈÐÎÂÀÍÈÅ ÓÑËÎÂÈÉ ÏÐÈÂËÅ×ÅÍÈß ÈÍÂÅÑÒÈÖÈÎÍÍÛÕ ÐÅÑÓÐÑΠÄËß ÐÀÇÂÈÒÈß ÑÒÀÂÐÎÏÎËÜÑÊÎÃÎ ÊÐÀß
..........................................................................................276
8.2. ÈÍÂÅÑÒÈÖÈÎÍÍÀß ÏÐÈÂËÅÊÀÒÅËÜÍÎÑÒÜ ÐÛÍÊÀ ÏÅÐÂÈ×ÍÎÃÎ ÆÈËÜß: ÎÖÅÍÊÀ, ÏÐÎÃÍÎÇÈÐÎÂÀÍÈÅ, ÓÏÐÀÂËÅÍÈÅ Ñ, .........................................................................................................281
8.3. ÊÀÏÈÒÀËÈÇÀÖÈß Â ÓÑËÎÂÈßÕ ÑÒÐÓÊÒÓÐÍÛÕ ÎÑÎÁÅÍÍÎÑÒÅÉ ÐÎÑÑÈÉÑÊÎÉ ÝÊÎÍÎÌÈÊÈ (ÊÎÍÖÅÏÒÓÀËÜÍÛÉ ÏÎÄÕÎÄ)
.......................................................287
8.4. Î ÌÅÒÎÄÅ ÎÖÅÍÊÈ ÐÈÑÊÎÂ ÈÍÂÅÑÒÈÐÎÂÀÍÈß Â ÔÈÍÀÍÑÎÂÛÅ ÀÊÒÈÂÛ Ñ ÂÛÑÎÊÎÉ ÂÎËÀÒÈËÜÍÎÑÒÜÞ .............................................................292
8.5. ÀÍÀËÈÇ ÐÈÑÊÎÂ ÑÒÐÎÈÒÅËÜÍÎÃÎ ÏÐÅÄÏÐÈßÒÈß , ........................................................................................................302
8.6. ÒÅÑÒÈÐÎÂÀÍÈÅ ÃÈÏÎÒÅÇÛ «ÐÈÑÊ-ÄÎÕÎÄÍÎÑÒÜ» ÍÀ ÐÎÑÑÈÉÑÊÎÌ ÐÛÍÊÅ Ñ ÂÂÅÄÅÍÈÅÌ ÍÅÒÐÀÄÈÖÈÎÍÍÛÕ ÌÅÐ ÎÖÅÍÊÈ ÐÈÑÊÀ , .........................................................................................................306
9. ÌÅÍÅÄÆÌÅÍÒ È ÌÀÐÊÅÒÈÍÃ........................................................315
9.1. ÒÅÕÍÎËÎÃÈß ÓÏÐÀÂËÅÍÈß ÈÇÌÅÍÅÍÈßÌÈ ÏÐÎÖÅÑÑΠÂÓÇÀ ÏÐÈ ÂÍÅÄÐÅÍÈÈ È ÐÅÀËÈÇÀÖÈÈ ÑÁÀËÀÍÑÈÐÎÂÀÍÍÎÉ ÑÈÑÒÅÌÛ ÏÎÊÀÇÀÒÅËÅÉ ÍÀ ÎÑÍÎÂÅ ÊÎËËÀÁÎÐÀÒÈÂÍÛÕ ÒÅÕÍÎËÎÃÈÉ , ...................................................................................................................315
9.2. ÏÎÄÕÎÄÛ Ê ÓÏÐÀÂËÅÍÈÞ ÇÀÒÐÀÒÀÌÈ ÏÐÎÌÛØËÅÍÍÎÃÎ ÏÐÅÄÏÐÈßÒÈß ...........................................................................................323
9.3. ËÎÃÈÑÒÈ×ÅÑÊÀß ÌÅÒÎÄÎËÎÃÈß ÓÏÐÀÂËÅÍÈß ÔÈÍÀÍÑÀÌÈ ÊÎÐÏÎÐÀÖÈÈ Áàðûêèí ÑÅ..............................................................................330
9.4. ÂÍÅÄÐÅÍÈÅ ERP ÑÈÑÒÅÌ Â ÏÐÎÖÅÑÑ ÓÏÐÀÂËÅÍÈß ÊÎÌÏÀÍÈÅÉ ................................................................................................................................349
9.5. ÌÎÄÅËÈ ÓÏÐÀÂËÅÍÈß ÏÐÅÄÏÐÈßÒÈÅÌ ÑÅÒÅÂÎÃÎ ÐÈÒÅÉËÀ ...................................................................................................................................357
9.6. ÑÒÐÀÒÅÃÈ×ÅÑÊÈÉ ÀÍÀËÈÇ Â ÑÈÑÒÅÌÅ ÁÈÇÍÅÑ-ÏËÀÍÈÐÎÂÀÍÈß ÎÐÃÀÍÈÇÀÖÈÈ ...................................................................360
9.7. ÌÅÕÀÍÈÇÌ ÐÅÀËÈÇÀÖÈÈ ÀÍÒÈÊÐÈÇÈÑÍÎÃÎ ÓÏÐÀÂËÅÍÈß ...............................................................................................................................365
9.8. MMF-ÀÍÀËÈÇ ÐÛÍÊÀ .....................................................370
9.9. ÑÒÐÓÊÒÓÐÀ ÐÎÑÑÈÉÑÊÎÃÎ ÐÛÍÊÀ ÒÅËÅÂÈÇÈÎÍÍÎÉ ÐÅÊËÀÌÛ È ÐÅÃÓËÈÐÎÂÀÍÈÅ ÂÇÀÈÌÎÄÅÉÑÒÂÈß ÅÃÎ ÎÑÍÎÂÍÛÕ Ó×ÀÑÒÍÈÊΠ...............................................................................................................................378
9.10. ÑÒÐÀÒÅÃÈ×ÅÑÊÀß ÝÔÔÅÊÒÈÂÍÎÑÒÜ ÄÅßÒÅËÜÍÎÑÒÈ ÊÎÌÏÀÍÈÈ ............................................................386
9.11. ÊÎÍÖÅÏÒÓÀËÜÍÛÅ ÎÑÍÎÂÛ È ÏÐÈÍÖÈÏÛ ÀÍÀËÈÇÀ È ÓÏÐÀÂËÅÍÈß ÁÈÇÍÅÑ-ÏÐÎÖÅÑÑÀÌÈ ÍÀ ÑÒÀÄÈÈ ÏÎÄÃÎÒÎÂÊÈ ÏÐÎÈÇÂÎÄÑÒÂÀ (ÍÀ ÏÐÈÌÅÐÅ ÏÐÅÄÏÐÈßÒÈÉ ÐÛÁÍÎÉ ÎÒÐÀÑËÈ ÏÐÈÌÎÐÑÊÎÃÎ ÊÐÀß)
........................................................................390
9.12. ÌÀÐÊÅÒÈÍÃÎÂÛÉ ÀÍÀËÈÇ È ÅÃÎ ÐÎËÜ Â ÑÒÐÀÒÅÃÈ×ÅÑÊÎÌ ÐÀÇÂÈÒÈÈ ÎÐÃÀÍÈÇÀÖÈÈ
Øåðåìåò ÄÀ..........................................................................418
10. ÁÈÇÍÅÑ-ÐÅÈÍÆÈÍÈÐÈÍÃ............................................................428
10.1. ÏÐÎÁËÅÌÛ ÍÅÔÒßÍÎÃÎ ÊÎÌÏËÅÊÑÀ ÐÎÑÑÈÈ ÍÀ ÌÈÐÎÂÎÌ ÐÛÍÊÅ È ÏÓÒÈ ÐÅØÅÍÈß
..................................................................................428
10.2. ÍÎÐÌÛ ÏÐÎÈÇÂÎÄÈÒÅËÜÍÎÑÒÈ ÄËß ÏÐÅÄÏÐÈßÒÈÉ
.................................................................................434
10.3. ÍÅßÂÍÛÅ ÏÐÎÁËÅÌÛ ÀÓÒÑÎÐÑÈÍÃÀ
......................................................................................438
10.4. ÏÎÂÛØÅÍÈÅ ÝÔÔÅÊÒÈÂÍÎÑÒÈ ÑÎÖÈÀËÜÍÎ-ÝÊÎÍÎÌÈ×ÅÑÊÎÃÎ ÐÀÇÂÈÒÈß ÐÅÃÈÎÍÀ: ÌÅÒÎÄÎËÎÃÈß, ÎÖÅÍÊÀ, ÝÔÔÅÊÒÈÂÍÎÑÒÜ
...................................................................................................443
10.5. ÏÐÎÁËÅÌÛ ÑÒÀÍÎÂËÅÍÈß È ÐÀÇÂÈÒÈß ÌÀËÎÃÎ ÁÈÇÍÅÑÀ Â ÐÎÑÑÈÈ Ñïèíäïåð A. M..................................................................................453
10.6. ÌÅÒÎÄÎËÎÃÈ×ÅÑÊÈÅ ÀÑÏÅÊÒÛ ÒÐÀÍÑÔÎÐÌÀÖÈÈ ÎÒÕÎÄΠ ÐÅÑÓÐÑÛ ÍÀ ÌÈÊÐÎÓÐÎÂÍÅ
, , ...................................................457
10.7. ÊÎÍÖÅÏÖÈß ÃÎÑÓÄÀÐÑÒÂÅÍÍÎÉ ÝÊÎÍÎÌÈ×ÅÑÊÎÉ ÏÎËÈÒÈÊÈ ÏÎ ÑÎÇÄÀÍÈÞ ÓÑËÎÂÈÉ ÄËß ÐÀÇÂÈÒÈß ÍÀÖÈÎÍÀËÜÍÎÉ ÈÍÍÎÂÀÖÈÎÍÍÎÉ ÑÈÑÒÅÌÛ ...............................................................................460
10.8. ÏÐÎÁËÅÌÛ ÊÐÅÄÈÒÎÂÀÍÈß ÏÐÅÄÏÐÈßÒÈÉ ÑÐÅÄÍÅÃÎ È ÌÀËÎÃÎ ÁÈÇÍÅÑÀ È ÏÓÒÈ ÈÕ ÐÅØÅÍÈß
...............................................................................472
11. ÂÛ×ÈÑËÈÒÅËÜÍÀß ÒÅÕÍÈÊÀ È ÈÍÔÎÐÌÀÒÈÊÀ.....................475
11.1. ÌÅÒÎÄÛ ÏÎÑÒÐÎÅÍÈß È ÔÓÍÊÖÈÎÍÈÐÎÂÀÍÈß ÈÍÔÎÐÌÀÖÈÎÍÍÎÉ ÑÈÑÒÅÌÛ
ÐÅÃÈÎÍÀËÜÍÎÃÎ ÐÛÍÊÀ ÝÍÅÐÃÎÐÅÑÓÐÑÎÂ
Êóìàðèòîâ A. M........................................................................................475
ÒÐÅÁÎÂÀÍÈß Ê ÌÀÒÅÐÈÀËÀÌ, ÏÐÅÄÑÒÀÂËßÅÌÛÌ Â ÆÓÐÍÀË «ÀÓÄÈÒ È ÔÈÍÀÍÑÎÂÛÉ ÀÍÀËÈÇ»
....................................................................................................484
¹ 6 2007 ã.
1. ÍÀËÎÃÎÎÁËÎÆÅÍÈÅ È ÔÈÍÀÍÑÎÂÛÉ ÊÎÍÒÐÎËÜ......................6
1.1. ÑÈÑÒÅÌÍÛÉ ÏÎÄÕÎÄ Ê ÏÐÎÖÅÑÑÓ ÍÀËÎÃÎÎÁËÎÆÅÍÈß
...............................................................................................6
1.2. ÍÀËÎÃÎÎÁËÎÆÅÍÈÅ È ÝÔÔÅÊÒÈÂÍÎÑÒÜ ÔÓÍÊÖÈÎÍÈÐÎÂÀÍÈß ÏÐÅÄÏÐÈßÒÈÉ ËÅÑÎÏÐÎÌÛØËÅÍÍÎÃÎ ÊÎÌÏËÅÊÑÀ Â ÑÎÂÐÅÌÅÍÍÎÉ ÈÍÑÒÈÒÓÖÈÎÍÀËÜÍÎÉ ÑÐÅÄÅ
.......................................................................................15
2. ÒÅÎÐÈß È ÏÐÀÊÒÈÊÀ ÁÓÕÃÀËÒÅÐÑÊÎÃÎ ÓרÒÀ È ÀÓÄÈÒÀ.......28
2.1. ÎÒÐÀÑËÅÂÛÅ ÀÑÏÅÊÒÛ Ó×ÅÒÀ ÐÀÑÕÎÄΠÎÏÅÐÀÒÎÐÀÌÈ ÑÎÒÎÂÎÉ ÑÂßÇÈ ...........................................................................28
2.2. ÎÒÐÀÆÅÍÈÅ ÕÎÇßÉÑÒÂÅÍÍÛÕ ÎÏÅÐÀÖÈÉ Â ÊÎÍÑÎËÈÄÈÐÎÂÀÍÍÎÉ ÔÈÍÀÍÑÎÂÎÉ ÎÒ×ÅÒÍÎÑÒÈ Â ÑÎÎÒÂÅÒÑÒÂÈÈ Ñ ÌÑÔÎ
................................................................................33
2.3. ÐÀÇÂÈÒÈÅ ÁÞÄÆÅÒÍÎÃÎ Ó×ÅÒÀ  ÐÎÑÑÈÉÑÊÎÉ ÔÅÄÅÐÀÖÈÈ
..................................................................................42
2.4. ÈÍÒÅËËÅÊÒÓÀËÜÍÀß ÑÎÁÑÒÂÅÍÍÎÑÒÜ ÊÀÊ ÎÁÚÅÊÒ ÁÓÕÃÀËÒÅÐÑÊÎÃÎ Ó×ÅÒÀ: ÑÎÂÐÅÌÅÍÍÀß ÊÎÍÖÅÏÖÈß È ÒÅÍÄÅÍÖÈÈ ÐÀÇÂÈÒÈß
................................................................................93
3. ÔÈÍÀÍÑÎÂÛÉ ÀÍÀËÈÇ..................................................................143
3.1. ÑÒÐÀÒÅÃÈß È ÈÍÑÒÐÓÌÅÍÒÛ ÏÎÂÛØÅÍÈß ÝÔÔÅÊÒÈÂÍÎÑÒÈ ÈÑÏÎËÜÇÎÂÀÍÈß ÎÁÎÐÎÒÍÛÕ ÑÐÅÄÑÒÂ ÍÀ ÏÐÅÄÏÐÈßÒÈßÕ ÏÈÙÅÂÎÉ ÏÐÎÌÛØËÅÍÍÎÑÒÈ
, ....................................................................143
3.2. ÒÅÍÄÅÍÖÈÈ ÐÀÇÂÈÒÈß ÈÍÂÅÑÒÈÖÈÎÍÍÎÃÎ ÏÐÎÖÅÑÑÀ ÍÀ ÐÎÑÑÈÉÑÊÎÌ ÐÛÍÊÅ ÆÈËÜß
...........................................................................................155
3.3. ÈÌÈÒÀÖÈÎÍÍÀß ÌÎÄÅËÜ ÏÐÅÄÏÐÈßÒÈß ÆÊÕ ÊÀÊ ÈÍÑÒÐÓÌÅÍÒ ÀÍÀËÈÇÀ ÒÀÐÈÔÍÎ-ÖÅÍÎÂÎÃÎ ÌÅÕÀÍÈÇÌÀ'
, , .................................................160
3.4. ÌÅÒÎÄÎËÎÃÈß ÎÖÅÍÊÈ ÔÈÍÀÍÑÎÂÎÉ ÓÑÒÎÉ×ÈÂÎÑÒÈ ÑÅËÜÑÊÎÕÎÇßÉÑÒÂÅÍÍÛÕ ÎÐÃÀÍÈÇÀÖÈÉ
........................................................................................199
3.5. ÎÖÅÍÊÀ ÄÅßÒÅËÜÍÎÑÒÈ ÐÎÑÑÈÉÑÊÈÕ ÊÎÌÏÀÍÈÉ Â ÑÈÑÒÅÌÅ ÓÏÐÀÂËÅÍÈß ÑÒÎÈÌÎÑÒÜÞ: ÂÎÇÌÎÆÍÎÑÒÈ ÌÎÄÈÔÈÖÈÐÎÂÀÍÍÎÉ ÌÎÄÅËÈ ÄÎÁÀÂËÅÍÍÎÉ ÑÒÎÈÌÎÑÒÈ ÏÎÒÎÊÀ ÄÅÍÅÆÍÛÕ ÑÐÅÄÑÒÂ {MCVA)
, ............................................211
3.6. ÒÅÎÐÅÒÈ×ÅÑÊÈÅ ÎÑÍÎÂÛ ÝÊÎÍÎÌÈ×ÅÑÊÎÃÎ ÀÍÀËÈÇÀ ÄÅßÒÅËÜÍÎÑÒÈ ÊÎÌÌÅÐ×ÅÑÊÈÕ ÁÀÍÊÎÂ
...................................................................................224
4. ÎÁÙÈÉ ÀÓÄÈÒ..................................................................................248
4.1. ÍÀÏÐÀÂËÅÍÈß È ÏÐÎÁËÅÌÛ ÑÒÀÍÄÀÐÒÈÇÀÖÈÈ ÀÓÄÈÒÀ
, .....................................................................248
4.2. ÏÐÀÂÎÂÛÅ ÎÑÍÎÂÛ È ÎÑÎÁÅÍÍÎÑÒÈ ÐÅÃÓËÈÐÎÂÀÍÈß ÀÓÄÈÒÎÐÑÊÎÉ ÄÅßÒÅËÜÍÎÑÒÈ Ñ Ó×ÀÑÒÈÅÌ ÑÀÌÎÐÅÃÓËÈÐÓÅÌÛÕ ÎÁÚÅÄÈÍÅÍÈÉ ÀÓÄÈÒÎÐΠÍ..........................................................................253
ÓÏÐÀÂËÅÍÈÅ, ÂÛ×ÈÑËÈÒÅËÜÍÀß ÒÅÕÍÈÊÀ È ÈÍÔÎÐÌÀÒÈÊÀ
8. ÏÐÎÁËÅÌÛ ÈÍÂÅÑÒÈÐÎÂÀÍÈß...................................................259
8.1. ÌÎÄÅÐÍÈÇÀÖÈß ÑÈÑÒÅÌÛ ÒÅÏËÎÑÍÀÁÆÅÍÈß ÐÅÃÈÎÍÀ ÊÀÊ ÓÑËÎÂÈÅ
ÏÎÂÛØÅÍÈß ÅÃÎ ÈÍÂÅÑÒÈÖÈÎÍÍÎÃÎ ÏÎÒÅÍÖÈÀËÀ
, ,...............................................................................259
9. ÌÅÍÅÄÆÌÅÍÒ È ÌÀÐÊÅÒÈÍÃ........................................................303
9.1. ÓÏÐÀÂËÅÍÈÅ ÇÀÒÐÀÒÀÌÈ ÏÐÎÌÛØËÅÍÍÎÃÎ ÏÐÅÄÏÐÈßÒÈß
......................................................................................303
9.2. ÌÅÄÈÀÑÅËËÈÍÃ ÈÍÒÅÐÍÅÒ-ÐÅÊËÀÌÛ
................................................................................................................................313
9.3. ÑÒÐÀÒÅÃÈ×ÅÑÊÎÅ ÍÀÏÐÀÂËÅÍÈÅ ÐÀÇÂÈÒÈß ÑÓÁÚÅÊÒΠÐÛÍÎ×ÍÎÉ ÝÊÎÍÎÌÈÊÈ
.......................................................................322
10. ÁÈÇÍÅÑ-ÐÅÈÍÆÈÍÈÐÈÍÃ............................................................325
10.1. ÎÑÎÁÅÍÍÎÑÒÈ ÐÅÃÈÎÍÀËÜÍÎÃÎ ÐÅÃÓËÈÐÎÂÀÍÈß ÒÀÐÈÔÎÂ ÆÊÕ
........................................................................................325
10.2. ÐÀÇÂÈÒÈÅ ÌÀËÛÕ ÔÎÐÌ ÈÍÍÎÂÀÖÈÎÍÍÎÃÎ ÏÐÅÄÏÐÈÍÈÌÀÒÅËÜÑÒÂÀ Â ÐÎÑÑÈÈ
.....................................................................................341
10.3. ÂÎÏÐÎÑÛ Ó×ÅÒÀ ÂÍÅØÍÅÃÎ ÄÎËÃÀ ÐÎÑÑÈÉÑÊÎÉ ÔÅÄÅÐÀÖÈÈ
........................................................................................349
10.4. ÐÎÑÑÈß: ÝÊÑÏÎÐÒ ÊÎÑÌÈ×ÅÑÊÈÕ ÓÑËÓà ÊÀÊ ÑÐÅÄÑÒÂÎ ÏÎÂÛØÅÍÈß ÊÎÍÊÓÐÅÍÒÎÑÏÎÑÎÁÍÎÑÒÈ ÑÒÐÀÍÛ ÍÀ ÌÈÐÎÂÎÌ ÐÛÍÊÅ
.............................................................................................353
10.5. ÏÐÅÄÎÑÒÀÂËÅÍÈÅ ÒÀÐÈÔÍÛÕ ÏÐÅÔÅÐÅÍÖÈÉ: ÈÑÒÎÐÈß ÂÎÇÍÈÊÍÎÂÅÍÈß, ÏÐÎÁËÅÌÛ È ÏÓÒÈ ÈÕ ÐÅØÅÍÈß
................................................................................................359
10.6. ÏÅÐÑÏÅÊÒÈÂÛ ÐÀÇÂÈÒÈß ÍÅÔÒÅÃÀÇÎÂÎÃÎ ÊÎÌÏËÅÊÑÀ ÐÎÑÑÈÈ
........................................................................................374
10.7. ÈÇÍÎÑ ÏÐÅÄÏÐÈßÒÈß, ÎÏÐÅÄÅËÅÍÈÅ È ÏÐÀÊÒÈ×ÅÑÊÎÅ ÏÐÈÌÅÍÅÍÈÅ ....................................................................................................388
10.8. ÎÑÎÁÅÍÍÎÑÒÈ ÝÔÔÅÊÒÈÂÍÎÃÎ ÓÏÐÀÂËÅÍÈß ÐÀÇÂÈÒÈÅÌ ÐÅÃÈÎÍÀ: ÌÅÒÎÄÎËÎÃÈß, ÑÒÐÀÒÅÃÈß, ÌÅÕÀÍÈÇÌ, ÎÐÃÀÍÈÇÀÖÈß
.......................................................................................393
10.9. ÔÎÐÌÈÐÎÂÀÍÈÅ ÝÔÔÅÊÒÈÂÍÎÃÎ ÌÅÕÀÍÈÇÌÀ ÔÓÍÊÖÈÎÍÈÐÎÂÀÍÈß ÈÍÍÎÂÀÖÈÎÍÍÎÉ ÈÍÔÐÀÑÒÐÓÊÒÓÐÛ Â ÐÅÃÈÎÍÅ
......................................................................................403
10.10. ÑÎÃËÀÑÎÂÀÍÈÅ ÝÊÎÍÎÌÈ×ÅÑÊÈÕ ÈÍÒÅÐÅÑΠÏÐÎÌÛØËÅÍÍÛÕ ÏÐÅÄÏÐÈßÒÈÉ ÏÐÈ ÎÑÓÙÅÑÒÂËÅÍÈÈ ÑÄÅËÎÊ ÏÎ ÑËÈßÍÈÞ È ÏÎÃËÎÙÅÍÈÞ
, .....................................................................410
10.11. Ó×ÅÒÍÀß ÏÎËÈÒÈÊÀ  ÑÈÑÒÅÌÅ ÓÏÐÀÂËÅÍ×ÅÑÊÎÃÎ Ó×ÅÒÀ: ÌÅÒÎÄÈÊÀ ÔÎÐÌÈÐÎÂÀÍÈß È ÈÍÔÎÐÌÀÖÈÎÍÍÎÅ ÇÍÀ×ÅÍÈÅ
ËÿëüêîâàÅ. Å............................................................444
10.12. ÑÎÂÅÐØÅÍÑÒÂÎÂÀÍÈÅ ÃÎÑÓÄÀÐÑÒÂÅÍÍÎÃÎ ÐÅÃÓËÈÐÎÂÀÍÈß ÏÐÅÄÏÐÈßÒÈÉ ÊÎÌÌÓÍÀËÜÍÎÉ ÈÍÔÐÀÑÒÐÓÊÒÓÐÛ ÊÀÊ ÔÀÊÒÎÐ ÊÎÌÏËÅÊÑÍÎÃÎ ÐÀÇÂÈÒÈß ÌÀËÎÃÎ ÃÎÐÎÄÀ
, , Â...................................476
10.13. ÐÀÇÐÀÁÎÒÊÀ ÈÍÒÅÃÐÀËÜÍÎÃÎ ÀËÃÎÐÈÒÌÀ ÎÖÅÍÊÈ ÑÒÎÈÌÎÑÒÈ ÀÊÖÈÉ ÊÎÌÏÀÍÈÉ ÍÀ ÏÐÈÌÅÐÅ ÝËÅÊÒÐÎÝÍÅÐÃÅÒÈ×ÅÑÊÎÉ ÎÒÐÀÑËÈ
..................................................................483
12. ÏÈÑÜÌÀ Â ÐÅÄÀÊÖÈÞ..............................................................................487
12.1. Î ÖÅËÅÑÎÎÁÐÀÇÍÎÑÒÈ ÂÂÅÄÅÍÈß ÏËÀÒÛ ÇÀ ÍÅÄÎÈÑÏÎËÜÇÎÂÀÍÈÅ
ÏÐÎÈÇÂÎÄÑÒÂÅÍÍÛÕ ÐÅÑÓÐÑÎÂ ÏÐÅÄÏÐÈßÒÈÉ
.......................................................................................487
ÒÐÅÁÎÂÀÍÈß Ê ÌÀÒÅÐÈÀËÀÌ, ÏÐÅÄÑÒÀÂËßÅÌÛÌ Â ÆÓÐÍÀË «ÀÓÄÈÒ È ÔÈÍÀÍÑÎÂÛÉ ÀÍÀËÈÇ»
............................................................................................488
¹ 1 2008 ã.
ÝÊÎÍÎÌÈÊÀ
1. ÍÀËÎÃÎÎÁËÎÆÅÍÈÅ È ÔÈÍÀÍÑÎÂÛÉ ÊÎÍÒÐÎËÜ......................7
1.1. ÍÅÎÁÕÎÄÈÌÎÑÒÜ ÑÎÇÄÀÍÈß ÌÅÃÀÐÅÃÓËßÒÎÐÀ ÔÈÍÀÍÑÎÂÎÃÎ ÐÛÍÊÀ Â ÐÎÑÑÈÈ ÑÅÃÎÄÍß
............................................................................7
1.2. ÑÓÙÍÎÑÒÜ ÎÁßÇÀÒÅËÜÍÛÕ ÐÅÇÅÐÂÎÂ È ÏÐÀÊÒÈÊÀ ÈÕ ÈÑÏÎËÜÇÎÂÀÍÈß Â ÐÎÑÑÈÈ
............................................................................13
1.3. ÑÎÂÅÐØÅÍÑÒÂÎÂÀÍÈÅ ÑÈÑÒÅÌÛ ÍÀËÎÃÎÎÁËÎÆÅÍÈß ÏÐÅÄÏÐÈßÒÈÉ È ÎÐÃÀÍÈÇÀÖÈÉ ÌÀËÎÃÎ È ÑÐÅÄÍÅÃÎ ÁÈÇÍÅÑÀ Â ÐÎÑÑÈÈ
, .....................................................19
3. ÔÈÍÀÍÑÎÂÛÉ ÀÍÀËÈÇ....................................................................27
3.1. ÔÈÍÀÍÑÎÂÀß ÓÑÒÎÉ×ÈÂÎÑÒÜ È ÅÅ ÎÑÎÁÅÍÍÎÑÒÈ Â ÑÒÐÀÕÎÂÎÉ ÊÎÌÏÀÍÈÈ
ÄèäåíêîÂ. Þ............................................................................................27
3.2. ÌÎÄÅËÈÐÎÂÀÍÈÅ È ×ÈÑËÅÍÍÛÉ ÀÍÀËÈÇ ÐÀÇÂÈÒÈß ÊÐÅÄÈÒÍÛÕ ÑÎÞÇÎÂ
...........................................................................31
3.3. ÓÏÐÀÂËÅÍÈÅ ÀÊÒÈÂÀÌÈ È ÏÀÑÑÈÂÀÌÈ ÊÐÅÄÈÒÍÎÉ ÎÐÃÀÍÈÇÀÖÈÈ, ÏÐÎÖÅÍÒÍÛÌ ÐÈÑÊÎÌ È ÐÈÑÊÎÌ ËÈÊÂÈÄÍÎÑÒÈ ÍÀ ÎÑÍÎÂÅ ÒÐÀÍÑÔÅÐÒÍÛÕ ÑÒÀÂÎÊ
ÊóëàåâÌ. Þ......................................................................................41
3.4. ÈÍÔÎÐÌÀÖÈÎÍÍÀß ÒÅÕÍÎËÎÃÈß ÑÈÍÒÅÇÀ ÑËÎÆÍÛÕ ÑÅÒÅÂÛÕ ÑÒÐÓÊÒÓÐ ÍÅÑÒÀÖÈÎÍÀÐÍÎÉ ÐÎÑÑÈÉÑÊÎÉ ÝÊÎÍÎÌÈÊÈ: ÌÎÄÅËÈ, ÀËÃÎÐÈÒÌÛ, ÏÐÎÃÐÀÌÌÍÀß ÐÅÀËÈÇÀÖÈß
, , Áóøàíñêèé ÑÏ., ...............................50
3.5. ÀÍÀËÈÇ ÔÈÍÀÍÑÎÂÛÕ ÀÊÒÈÂΠÊÀÊ ÎÄÍÎÉ ÈÇ ÎÑÍÎÂÍÛÕ ÃÐÓÏÏ ÏÎÊÀÇÀÒÅËÅÉ ÔÈÍÀÍÑÎÂÎÃÎ ÑÎÑÒÎßÍÈß ÎÐÃÀÍÈÇÀÖÈÈ
........................................................................................89
3.6. ÐÎËÜ ÔÈÍÀÍÑÎÂ ÑÔÅÐÛ ÑÒÐÀÕÎÂÀÍÈß Â ÔÈÍÀÍÑÎÂÎÉ ÑÈÑÒÅÌÅ ÐÔ ..............................................................................................97
3.7. ÔÈÍÀÍÑÎÂÎ-ÊÐÅÄÈÒÍÛÅ ÌÅÕÀÍÈÇÌÛ È ÈÍÑÒÐÓÌÅÍÒÛ Â ÎÏÐÅÄÅËÅÍÈÈ ÑÒÎÈÌÎÑÒÈ ÏÐÅÄÏÐÈßÒÈß
, .............................................................................102
3.8. ÏÐÈÌÅÍÅÍÈÅ ÇÀÒÐÀÒÍÎÃÎ ÏÎÄÕÎÄÀ  ÎÖÅÍÊÅ ÄËß ÖÅËÈ ÓÏÐÀÂËÅÍÈß ÑÒÎÈÌÎÑÒÜÞ ÊÎÌÌÅÐ×ÅÑÊÎÃÎ ÁÀÍÊÀ
.........................................................................................107
3.9. ÔÈÍÀÍÑÎÂÀß ÓÑÒÎÉ×ÈÂÎÑÒÜ ÌÀËÛÕ ÏÐÅÄÏÐÈßÒÈÉ: ÑÓÙÍÎÑÒÜ, ÌÅÒÎÄÈ×ÅÑÊÈÅ ÏÎÄÕÎÄÛ Ê ÎÖÅÍÊÅ
............................................................................................117
3.10. ÊÎÍÖÅÏÖÈß ÊÎÌÏËÅÊÑÍÎÃÎ ÝÊÎÍÎÌÈ×ÅÑÊÎÃÎ ÀÍÀËÈÇÀ Â
ÌÀËÎÌ ÁÈÇÍÅÑÅ
ØîõíåõÀ. Â.................................................................................................122
4. ÎÁÙÈÉ ÀÓÄÈÒ..................................................................................129
4.1. ÎÏÐÅÄÅËÅÍÈÅ ÐÈÑÊÀ ÍÅÎÁÍÀÐÓÆÅÍÈß Â ÇÀÂÈÑÈÌÎÑÒÈ ÎÒ ÂÈÄÀ ÏÐÈÌÅÍßÅÌÎÉ ÂÛÁÎÐÎ×ÍÎÉ ÏÐÎÖÅÄÓÐÛ
Êî÷èíåâÞ. Þ.........................................................................................129
4.2. ÑÎÂÅÐØÅÍÑÒÂÎÂÀÍÈÅ ÍÀÖÈÎÍÀËÜÍÛÕ ÑÒÀÍÄÀÐÒÎÂ ÀÓÄÈÒÀ
....................................................................................133
5. ÁÀÍÊÎÂÑÊÈÉ ÀÓÄÈÒ.......................................................................141
5.1. ÂËÈßÍÈÅ ÂÍÅÄÐÅÍÈß ÄÈÑÒÀÍÖÈÎÍÍÎÃÎ ÁÀÍÊÎÂÑÊÎÃÎ ÎÁÑËÓÆÈÂÀÍÈß ÍÀ ÁÀÍÊÎÂÑÊÈÅ ÐÈÑÊÈ
ØêîëèíÌ. Â..........................................................................................141
5.2. Î ÍÅÊÎÒÎÐÛÕ ÑÏÎÑÎÁÀÕ ÎÖÅÍÊÈ È ÌÅÒÎÄÀÕ ÓÏÐÀÂËÅÍÈß ÊÐÅÄÈÒÍÛÕ ÐÈÑÊÎÂ
..............................................................................145
7. ÂÍÓÒÐÅÍÈÉ ÀÓÄÈÒ..........................................................................151
7.1. ÝÊÎÍÎÌÈÊÎ-ÌÀÒÅÌÀÒÈ×ÅÑÊÎÅ ÌÎÄÅËÈÐÎÂÀÍÈÅ Â ÎÖÅÍÊÅ ÑÈÑÒÅÌ ÂÍÓÒÐÅÍÍÅÃÎ ÊÎÍÒÐÎËß
7.2. ÀÓÄÈÒ ÑÅÃÌÅÍÒÍÎÉ ÎÒ×ÅÒÍÎÑÒÈ
, ..............................................................157
ÓÏÐÀÂËÅÍÈÅ, ÂÛ×ÈÑËÈÒÅËÜÍÀß ÒÅÕÍÈÊÀ È
ÈÍÔÎÐÌÀ ÒÈÊÀ
8. ÏÐÎÁËÅÌÛ ÈÍÂÅÑÒÈÐÎÂÀÍÈß...................................................174
8.1. ÔÎÐÌÈÐÎÂÀÍÈÅ ÝËÅÌÅÍÒÎÂ ÐÛÍÊÀ ÔÈÍÀÍÑÎÂÛÕ ÓÑËÓÃ ÄËß ÌÀËÛÕ ÎÐÃÀÍÈÇÀÖÈÉ
.....................................................................................174
8.2. ÂÎÂËÅ×ÅÍÈÅ ÊÀÏÈÒÀËΠÊÎÌÌÅÐ×ÅÑÊÈÕ ÁÀÍÊΠ ÏÐÎÖÅÑÑ ÐÀÇÂÈÒÈß ÈÍÔÐÀÑÒÐÓÊÒÓÐÛ ÐÎÑÑÈÉÑÊÎÃÎ ÔÎÍÄÎÂÎÃÎ ÐÛÍÊÀ
Æóðàâëåâ ÀË.............................................................................................180
8.3. ÎÖÅÍÊÀ ÝÔÔÅÊÒÈÂÍÎÑÒÈ Ó×ÀÑÒÈß Â ÈÍÂÅÑÒÈÖÈÎÍÍÛÕ ÏÐÎÅÊÒÀÕ ÏÎ ÑÒÐÎÈÒÅËÜÑÒÂÓ ÎÁÚÅÊÒΠÍÅÄÂÈÆÈÌÎÑÒÈ
, Þ................................................................184
8.4. ÐÖÁ ÊÀÊ ÈÑÒÎ×ÍÈÊ ÔÈÍÀÍÑÈÐÎÂÀÍÈß ÏÐÅÄÏÐÈßÒÈß
..........................................................................................195
8.5. ÔÈÍÀÍÑÈÐÎÂÀÍÈÅ ÂÛÑØÅÃÎ ÏÐÎÔÅÑÑÈÎÍÀËÜÍÎÃÎ ÎÁÐÀÇÎÂÀÍÈß
.........................................................................................199
8.6. ÈÍÂÅÑÒÈÖÈÎÍÍÛÅ ÏÐÎÖÅÑÑÛ Â ÓÑËÎÂÈßÕ ÃËÎÁÀËÈÇÀÖÈÈ
.........................................................................................204
8.7. ÏÐÎÖÅÑÑ ÐÀÇÐÀÁÎÒÊÈ ÈÍÂÅÑÒÈÖÈÎÍÍÎÉ ÑÒÐÀÒÅÃÈÈ ÑÅÐÂÈÑÍÎÃÎ ÏÐÅÄÏÐÈßÒÈß Â ÓÑËÎÂÈßÕ ÎÃÐÀÍÈ×ÅÍÍÎÑÒÈ ÔÈÍÀÍÑÎÂÛÕ ÐÅÑÓÐÑÎÂ
.......................................................................................214
8.8. ÊÎËËÅÊÒÈÂÍÛÅ ÈÍÂÅÑÒÎÐÛ ÍÀ ÔÈÍÀÍÑÎÂÎÌ ÐÛÍÊÅ ÑÎÂÐÅÌÅÍÍÎÉ ÐÎÑÑÈÈ
ÕìûçÎ. Â..................................................................................218
9. ÌÅÍÅÄÆÌÅÍÒ È ÌÀÐÊÅÒÈÍÃ........................................................226
9.1. ÏÎÂÛØÅÍÈÅ ÊÎÍÊÓÐÅÍÒÎÑÏÎÑÎÁÍÎÑÒÈ ÏÐÅÄÏÐÈßÒÈÉ ÕÈÌÈ×ÅÑÊÎÉ ×ÈÑÒÊÈ ÍÀ ÎÑÍÎÂÅ ÌÀÐÊÅÒÈÍÃÎÂÛÕ ÏÎÄÕÎÄÎÂ
........................................................................................226
9.2. ÌÎÄÅËÈ ÓÏÐÀÂËÅÍÈß ÇÀÏÀÑÀÌÈ ÌÀÒÅÐÈÀËÜÍÛÕ È ÔÈÍÀÍÑÎÂÛÕ ÐÅÑÓÐÑΠ ËÎÃÈÑÒÈ×ÅÑÊÎÉ ÑÈÑÒÅÌÅ ÊÎÐÏÎÐÀÖÈÈ
, ............................................................231
9.3. ÌÎÄÅËÈ ÐÀÇÂÈÒÈß È ÑÒÐÀÒÅÃÈ×ÅÑÊÎÅ ÓÏÐÀÂËÅÍÈÅ ÏÐÅÄÏÐÈßÒÈÅÌ
Â.......................................................................................239
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