ÓÏÐÀÂËÅÍÈÅ, ÂÛ×ÈÑËÈÒÅËÜÍÀß ÒÅÕÍÈÊÀ È ÈÍÔÎÐÌÀÒÈÊÀ

8. ÏÐÎÁËÅÌÛ ÈÍÂÅÑÒÈÐÎÂÀÍÈß.......................................................................318

8.1. ÎÖÅÍÊÀ ÝÔÔÅÊÒÈÂÍÎÑÒÈ ÁÈÇÍÅÑÀ ÍÀ ÎÑÍÎÂÅ ÔÈÍÀÍÑÎÂÎÉ ÎÒ×ÅÒÍÎÑÒÈ , ......................................................................................................318

8.2. ÈÍÂÅÑÒÈÖÈÎÍÍÀß ÏÎËÈÒÈÊÀ ÃÎÑÓÄÀÐÑÒÂÀ  ÐÛÍÎ×ÍÎÉ ÝÊÎÍÎÌÈÊÅ .................................................................................................................................325

8.3. ÀÍÀËÈÇ ÒÅÍÄÅÍÖÈÉ ÈÍÂÅÑÒÈÖÈÉ Â ÎÑÍÎÂÍÎÉ ÊÀÏÈÒÀË ÝÊÎÍÎÌÈÊÈ: ÐÅÃÈÎÍÀËÜÍÛÉ È ÔÅÄÅÐÀËÜÍÛÉ ÀÑÏÅÊÒ

...........................................................................................................................328

8.4. ÀÍÀËÈÇ ÈÍÂÅÑÒÈÖÈÎÍÍÎÃÎ ÏÐÎÅÊÒÀ ÏÎ ÏÐÎÈÇÂÎÄÑÒÂÓ ÀÂÒÎÌÎÁÈËÅÉ .................................................................................................................................331

8.5. ÎÖÅÍÊÀ ÂÎÇÌÎÆÍÎÑÒÅÉ ÏÎÂÛØÅÍÈß ÈÍÂÅÑÒÈÖÈÎÍÍÎÉ ÀÊÒÈÂÍÎÑÒÈ ÍÀ ÑÎÂÐÅÌÅÍÍÎÌ ÐÎÑÑÈÉÑÊÎÌ ÐÛÍÊÅ ÆÈËÎÉ ÍÅÄÂÈÆÈÌÎÑÒÈ

ØóâàðîâÐ. À..................................................................................................................................334

9. ÌÅÍÅÄÆÌÅÍÒ È ÌÀÐÊÅÒÈÍÃ............................................................................340

9.1. ÊÎÌÏËÅÊÑÍÛÉ ÏÎÄÕÎÄ Ê ÐÀÇÐÀÁÎÒÊÅ È ÀÍÀËÈÇÓ ÓÏÐÀÂËÅÍ×ÅÑÊÈÕ ÐÅØÅÍÈÉ Â ÓÑËÎÂÈßÕ ÐÈÑÊÀ

................................................................................................................................340

9.2. ÑÎÂÅÐØÅÍÑÒÂÎÂÀÍÈÅ ÓÏÐÀÂËÅÍÈß ÑÒÐÓÊÒÓÐÀÌÈ ÐÅÊÐÅÀÖÈÎÍÍÎÃÎ ÑÅÊÒÎÐÀ Ñ Ó×ÅÒÎÌ ÐÛÍÎ×ÍÛÕ ÈÍÍÎÂÀÖÈÉ

, , Áåëîâà ÃË., , ........................................................345

9.3. ÒÅÎÐÅÒÈ×ÅÑÊÈÅ ÎÑÍÎÂÛ ÔÎÐÌÈÐÎÂÀÍÈß ÌÅÕÀÍÈÇÌÀ ÎÖÅÍÊÈ ÝÔÔÅÊÒÈÂÍÎÑÒÈ ÑÈÑÒÅÌÛ ÓÏÐÀÂËÅÍÈß ÏÐÅÄÏÐÈßÒÈÅÌ

, ...............................................................................................................350

9.4. ÔÎÐÌÈÐÎÂÀÍÈÅ ÌÅÕÀÍÈÇÌÀ ÍÀÊÎÏËÅÍÈß ÎÑÍÎÂÍÎÃÎ ÊÀÏÈÒÀËÀ ÐÀÇÂÈÒÛÕ ÝÊÎÍÎÌÈ×ÅÑÊÈÕ ÑÈÑÒÅÌ È ÑÎÇÄÀÍÈÅ ÌÎÄÅËÈ ÐÎÑÒÀ ÝÊÎÍÎÌÈÊÈ ÐÎÑÑÈÈ .................................................................................................................................355

9.5. ÑÀÒÌ - ÊÎÌÏËÅÊÑÍÛÉ ÀÍÀËÈÇ ÖÅËÅÂÎÃÎ ÐÛÍÊÀ

Ñòåïàíîâ ÂÒ.............................................................................................................................

9.6. ÌÅÒÎÄÈÊÀ ÁÈÇÍÅÑ-ÏËÀÍÈÐÎÂÀÍÈß ÏÐÈ ÎÑÓÙÅÑÒÂËÅÍÈÈ ÏÐÎÅÊÒÍÎÃÎ ÔÈÍÀÍÑÈÐÎÂÀÍÈß ÍÀ ÎÑÍÎÂÅ ÎÑÎÁÅÍÍÎÑÒÅÉ ËÈÇÈÍÃÎÂÎÃÎ ÈÍÂÅÑÒÈÖÈÎÍÍÎÃÎ ÖÈÊËÀ

....................................................................................................................................371

9.6. ÑÈÑÒÅÌÀ ÌÅÍÅÄÆÌÅÍÒÀ ÊÀ×ÅÑÒÂÀ ÊÀÊ ÝËÅÌÅÍÒ ÑÒÐÀÒÅÃÈ×ÅÑÊÎÃÎ

ÓÏÐÀÂËÅÍÈß Â ËÈÇÈÍÃÎÂÎÉ ÊÎÌÏÀÍÈÈ

, ..................................................................................................................383

9.8. ÌÅÒÎÄÈÊÀ ÏÎÝÒÀÏÍÎÃÎ ÑÎÂÅÐØÅÍÑÒÂÎÂÀÍÈß ÑÈÑÒÅÌÛ ÌÅÍÅÄÆÌÅÍÒÀ ÏÐÅÄÏÐÈßÒÈß ÝËÅÊÒÐÎÒÅÕÍÈ×ÅÑÊÎÉ ÎÒÐÀÑËÈ

.....................................................................................................................................396

9.9. ÊÎÍÖÅÏÖÈß ÔÎÐÌÈÐÎÂÀÍÈß ÒÎÐÃÎÂÎÃÎ ÄÎÌÀ ÍÀ ÁÀÇÅ ÌÀÒÅÐÈÍÑÊÎÉ ÏÐÎÈÇÂÎÄÑÒÂÅÍÍÎÉ ÊÎÌÏÀÍÈÈ Â ÎÁËÀÑÒÈ ÁÈÎÏÐÅÏÀÐÀÒÎÂ

...................................................................................................................................401

9.10. ÌÅÒÎÄÛ ÏÐÎÅÊÒÈÐÎÂÀÍÈß ÑÈÑÒÅÌÛ ÓÏÐÀÂËÅÍÈß ÈÍÍÎÂÀÖÈÎÍÍÎÉ ÄÅßÒÅËÜÍÎÑÒÜÞ ÎÁÎÐÎÍÍÎ-ÏÐÎÌÛØËÅÍÍÎÉ ÊÎÐÏÎÐÀÖÈÈ

................................................................................................................................405

10. ÁÈÇÍÅÑ-ÐÅÈÍÆÈÍÈÐÈÍÃ................................................................................419

10.1. ÐÅÈÍÆÈÍÈÐÈÍÃ ÊÀÊ ÎÑÍÎÂÀ ÑÒÐÓÊÒÓÐÍÎÃÎ ÏÐÅÎÁÐÀÇÎÂÀÍÈß ÊÐÅÄÈÒÍÎÃÎ ÏÐÎÖÅÑÑÀ Â ÁÀÍÊÅ

ÁóäêîâÑ. Á....................................................................................................................................419

10.2. ÌÅÒÎÄÈ×ÅÑÊÈÅ ÎÑÍÎÂÛ ÀÍÀËÈÇÀ ÇÀÄÀ× ÑÎÃËÀÑÎÂÀÍÈß ÝÊÎÍÎÌÈ×ÅÑÊÈÕ ÈÍÒÅÐÅÑΠÏÐÅÄÏÐÈßÒÈÉ Â ÏÐÎÖÅÑÑÀÕ ÈÕ ÑËÈßÍÈß È ÏÎÃËÎÙÅÍÈß

.................................................................................................................................423

10.3. ÂÎÇÌÎÆÍÎÑÒÈ ÎÁÐÀÒÍÛÕ ÏÎÃËÎÙÅÍÈÉ ÑÏÅÖÈÀËÜÍÎ ÑÎÇÄÀÍÍÛÕ ÊÎÌÏÀÍÈÉ .................................................................................................................................439

10.4. ÎÑÍÎÂÍÛÅ ÏÐÎÁËÅÌÛ ÀÂÒÎÌÀÒÈÇÀÖÈÈ ÔÓÍÊÖÈÎÍÈÐÎÂÀÍÈß ÐÅÃÈÎÍÀËÜÍÛÕ ÑÈÑÒÅÌ «ÏÎÑÒÀÂÙÈÊ - ÏÎÒÐÅÁÈÒÅËÜ ÝÍÅÐÃÎÐÅÑÓÐÑλ È ÌÅÒÎÄÛ ÈÕ ÐÅØÅÍÈß Êóìàðèòîâ A. M..............................................................................................................................448

10.5. ÏÐÎÁËÅÌÛ ÝÍÅÐÃÎÎÁÅÑÏÅ×ÅÍÈß ÂÎÑÏÐÎÈÇÂÎÄÑÒÂÀ  ÓÑËÎÂÈßÕ ÄÎÌÈÍÈÐÎÂÀÍÈß ÎËÈÃÎÏÎËÈÑÒÈ×ÅÑÊÈÕ ÌÎÄÅËÅÉ ÐÛÍÎ×ÍÎÃÎ ÂÇÀÈÌÎÄÅÉÑÒÂÈß Òåóíàåâ ÄÌ..................................................................................................................................458

ÍÅ íàøëè? Íå òî? ×òî âû èùåòå?

10.6. ÐÎÑÒ ÁËÀÃÎÑÎÑÒÎßÍÈß ÍÀÑÅËÅÍÈß ÊÀÊ ÍÅÎÁÕÎÄÈÌÎÅ ÓÑËÎÂÈÅ ÔÎÐÌÈÐÎÂÀÍÈß È ÐÀÇÂÈÒÈß ×ÅËÎÂÅ×ÅÑÊÎÃÎ ÊÀÏÈÒÀËÀ

 ÈÍÍÎÂÀÖÈÎÍÍÎÉ ÝÊÎÍÎÌÈÊÅ

Ô..............................................................................................................................463

10.7. ÄÅÊÎÌÏÎÇÈÖÈß ÌÅÆÐÅÃÈÎÍÀËÜÍÎÉ ÊÎÍÂÅÐÃÅÍÖÈÈ Â ÐÎÑÑÈÈ

...................................................................................................................................475

10.8. ÐÎÑÑÈß: ÏÎÈÑÊ ÝÊÎÍÎÌÈ×ÅÑÊÎÃÎ ÑÀÌÎÎÏÐÅÄÅËÅÍÈß

...............................................................................................................................483

¹ 5 2007 ã.

ÝÊÎÍÎÌÈÊÀ

2. ÒÅÎÐÈß È ÏÐÀÊÒÈÊÀ ÁÓÕÃÀËÒÅÐÑÊÎÃÎ ÓרÒÀ È ÀÓÄÈÒÀ.........7

2.1. ÎÒÐÀÑËÅÂÛÅ ÎÑÎÁÅÍÍÎÑÒÈ ÎÒÐÀÆÅÍÈß Â Ó×ÅÒÅ ÄÎÕÎÄΠÎÏÅÐÀÒÎÐÀÌÈ ÑÎÒÎÂÎÉ ÑÂßÇÈ

.........................................................................................7

2.2. ÝÊÎÍÎÌÈ×ÅÑÊÎÅ ÏÐÎ×ÒÅÍÈÅ ÁÓÕÃÀËÒÅÐÑÊÎÃÎ ÁÀËÀÍÑÀ

.......................................................................................11

2.3. ÑÈÑÒÅÌÀ Ó×ÅÒÀ È ÎÒ×ÅÒÍÎÑÒÈ ÏÎ ÈÑÏÎËÜÇÎÂÀÍÈÞ ÂÍÅØÍÈÕ ÇÀÈÌÑÒÂÎÂÀÍÈÉ Ó ÏÎËÓ×ÀÒÅËÅÉ ÈÍÎÑÒÐÀÍÍÛÕ ÊÐÅÄÈÒÎÂ

....................................................................................21

2.4. ÏÐÈÅÌÛ È ÌÅÒÎÄÛ ÏÐÎÂÅÄÅÍÈß ÑÓÄÅÁÍÎ-ÁÓÕÃÀËÒÅÐÑÊÎÉ ÝÊÑÏÅÐÒÈÇÛ (ïðîáëåìû, âîçíèêàþùèå ïðè åå ïðîèçâîäñòâå è ïðàêòèêà ïðèìåíåíèÿ ñóäåáíî-áóõãàëòåðñêîé ýêñïåðòèçû) ................................26

2.5. ÀÌÎÐÒÈÇÀÖÈÎÍÍÀß ÏÎËÈÒÈÊÀ ÊÀÊ ÝËÅÌÅÍÒ ÓÏÐÀÂËÅÍÈß ÝÔÔÅÊÒÈÂÍÎÑÒÜÞ ËÈÇÈÍÃÎÂÛÕ ÎÏÅÐÀÖÈÉ

........................................................................................40

2.6. ÈÍÍÎÂÀÖÈÎÍÍÛÉ È ÝÊÎËÎÃÈ×ÅÑÊÈÉ Ó×ÅÒ: ÏÐÅÄÏÎÑÛËÊÈ È ÎÁÙÈÅ ÏÐÈÍÖÈÏÛ ÈÕ ÑÒÀÍÎÂËÅÍÈß È ÐÀÇÂÈÒÈß

ÑàåíêîÊ. Ñ......................................................................................................48

2.7. ÏÐÈÌÅÍÅÍÈÅ ÓÑËÎÂÍÛÕ ÔÀÊÒΠÕÎÇßÉÑÒÂÅÍÍÎÉ ÄÅßÒÅËÜÍÎÑÒÈ Â ÎÒÍÎØÅÍÈÈ ÎÁÅÑÏÅ×ÅÍÈß ÎÁßÇÀÒÅËÜÑÒÂ

ÓçóíîâàÒ. Â................................................................59

2.8. Ê ÂÎÏÐÎÑÓ ÎÁ Ó×ÅÒÍÎÉ ÎÖÅÍÊÅ ÍÅÌÀÒÅÐÈÀËÜÍÛÕ ÀÊÒÈÂÎÂ

.................................................................65

2.9. ËÅÑÍÎÉ ÄÎÕÎÄ È ÏËÀÒÅÆÈ ÇÀ ÏÎËÜÇÎÂÀÍÈÅ ËÅÑÍÛÌÈ ÐÅÑÓÐÑÀÌÈ. ÑÎÂÐÅÌÅÍÍÛÅ ÒÅÍÄÅÍÖÈÈ Â ÌÅÒÎÄÎËÎÃÈÈ ÁÓÕÃÀËÒÅÐÑÊÎÃÎ Ó×ÅÒÀ  ËÅÑÎÏÐÎÌÛØËÅÍÍÎÌ ÊÎÌÏËÅÊÑÅ

...........................................................................................68

2.10. ÐÀÑÕÎÄÛ ÓÏÐÀÂËßÞÙÈÕ ÎÐÃÀÍÈÇÀÖÈÉ ÆÊÕ Â ÐÀÌÊÀÕ ÎÑÓÙÅÑÒÂËÅÍÈß ÎÑÍÎÂÍÎÉ ÄÅßÒÅËÜÍÎÑÒÈ

.......................................................................................79

2.11. ÒÅÎÐÅÒÈ×ÅÑÊÈÅ ÎÑÍÎÂÛ ÑÎÇÄÀÍÈß ÑÈÑÒÅÌÛ ÓÏÐÀÂËÅÍ×ÅÑÊÎÃÎ

Ó×ÅÒÀ  ÀÏÊ

.................................................................................83

3. ÔÈÍÀÍÑÎÂÛÉ ÀÍÀËÈÇ..................................................................101

3.1. ÀÍÀËÈÇ È ÎÖÅÍÊÀ ÄÂÈÆÅÍÈß ÄÅÍÅÆÍÛÕ ÑÐÅÄÑÒÂ ÎÐÃÀÍÈÇÀÖÈÈ

..................................................................................................101

3.2. ÑÎÂÅÐØÅÍÑÒÂÎÂÀÍÈÅ ÌÅÒÎÄÎÂ ÀÍÀËÈÇÀ ÄÅÁÈÒÎÐÑÊÎÉ ÇÀÄÎËÆÅÍÍÎÑÒÈ È ÄÅÍÅÆÍÛÕ ÑÐÅÄÑÒÂ Ñ ÖÅËÜÞ ÑÍÈÆÅÍÈß ÔÈÍÀÍÑÎÂÛÕ ÐÈÑÊÎÂ ÏÐÅÄÏÐÈßÒÈß , ...................................................................105

3.3. ÌÅÒÎÄÎËÎÃÈß ÀÍÀËÈÇÀ ÔÈÍÀÍÑÎÂÛÕ ÐÅÇÓËÜÒÀÒÎÂ ÄÅßÒÅËÜÍÎÑÒÈ ÎÐÃÀÍÈÇÀÖÈÉ

..................................................................118

3.4. ÝÊÎÍÎÌÈ×ÅÑÊÎÅ ÑÎÄÅÐÆÀÍÈÅ ÊÐÈÒÅÐÈß ÝÔÔÅÊÒÈÂÍÎÑÒÈ ÄÅßÒÅËÜÍÎÑÒÈ ÁÞÄÆÅÒÍÛÕ ÎÐÃÀÍÈÇÀÖÈÉ

...........................................................................129

3.5. ÂÛÁÎÐ ÌÅÒÎÄÎÂ È ÑÐÅÄÑÒÂ ÓÏÐÀÂËÅÍÈß ÈÍÔÎÐÌÀÖÈÎÍÍÛÌÈ ÐÈÑÊÀÌÈ ÏÐÅÄÏÐÈßÒÈß

..............................................................................135

3.6. ÔÈÍÀÍÑÎÂÀß ÎÖÅÍÊÀ ÓÏÐÀÂËÅÍ×ÅÑÊÈÕ ÐÅØÅÍÈÉ: Î ÏÐÈÌÅÍÅÍÈÈ È ÈÍÒÅÐÏÐÅÒÀÖÈÈ ÏÎÊÀÇÀÒÅËß EVA

...................................................................................141

3.7. ÔÈÍÀÍÑÎÂÛÅ ÈÇÌÅÐÅÍÈß ÊÎÐÏÎÐÀÒÈÂÍÛÕ ÑÒÐÀÒÅÃÈÉ

................................................................................150

3.8. ÈÍÒÅÃÐÀËÜÍÀß ÔÈÍÀÍÑÎÂÎ-ÝÊÎÍÎÌÈ×ÅÑÊÀß ÎÖÅÍÊÀ ÏÎËÅÇÍÎÑÒÈ ÏÎÑÒÀÂÙÈÊÀ ÒÎÂÀÐÎÂ È ÓÑËÓà ÂÎÅÍÍÎÃÎ ÍÀÇÍÀ×ÅÍÈß

, ....................................................................164

3.9. ÌÎÄÅËÈÐÎÂÀÍÈÅ ÏÐÎÅÊÒÍÎÉ ÄÅßÒÅËÜÍÎÑÒÈ ÏÐÅÄÏÐÈßÒÈß Â ÓÑËÎÂÈßÕ ÍÅÎÏÐÅÄÅ˨ÍÍÎÑÒÈ

ÊîïûòèíÊ. Â..............................................................................................170

3.10. ÌÎÄÅËÈ ÁÅÇÓÁÛÒÎ×ÍÎÑÒÈ ÏÐÎÈÇÂÎÄÑÒÂÀ

...........................................................................................229

3.11. ÎÑÎÁÅÍÍÎÑÒÈ ÔÈÍÀÍÑÎÂÎÃÎ ÀÍÀËÈÇÀ ÈÍÂÅÑÒÈÖÈÎÍÍÎÉ ÄÅßÒÅËÜÍÎÑÒÈ ÏÐÅÄÏÐÈßÒÈß

......................................................................................236

4. ÎÁÙÈÉ ÀÓÄÈÒ.................................................................................241

4.1. ÌÅÒÎÄÎËÎÃÈ×ÅÑÊÈÅ ÏÐÎÁËÅÌÛ ÎÏÐÅÄÅËÅÍÈß ÑÓÙÅÑÒÂÅÍÍÎÑÒÈ È ÏÓÒÈ ÈÕ ÐÅØÅÍÈß Â ÀÓÄÈÒÅ

.............................................................241

4.2. ÒÅÎÐÅÒÈ×ÅÑÊÈÅ ÏÐÅÄÏÎÑÛËÊÈ ÑÎÂÅÐØÅÍÑÒÂÎÂÀÍÈß Ó×ÅÒÀ È ÀÓÄÈÒÀ ÂÛÏÎËÍÅÍÈß ÄÎÃÎÂÎÐΠÏÎÄÐßÄÀ

...........................................................................249

4.3. ÀÓÄÈÒ ÇÀÊÀÇ×ÈÊÀ-ÇÀÑÒÐÎÉÙÈÊÀ

, Ôåñåíêî ÑÂ., .....................................268

8. ÏÐÎÁËÅÌÛ ÈÍÂÅÑÒÈÐÎÂÀÍÈß...................................................276

8.1. ÔÎÐÌÈÐÎÂÀÍÈÅ ÓÑËÎÂÈÉ ÏÐÈÂËÅ×ÅÍÈß ÈÍÂÅÑÒÈÖÈÎÍÍÛÕ ÐÅÑÓÐÑΠÄËß ÐÀÇÂÈÒÈß ÑÒÀÂÐÎÏÎËÜÑÊÎÃÎ ÊÐÀß

..........................................................................................276

8.2. ÈÍÂÅÑÒÈÖÈÎÍÍÀß ÏÐÈÂËÅÊÀÒÅËÜÍÎÑÒÜ ÐÛÍÊÀ ÏÅÐÂÈ×ÍÎÃÎ ÆÈËÜß: ÎÖÅÍÊÀ, ÏÐÎÃÍÎÇÈÐÎÂÀÍÈÅ, ÓÏÐÀÂËÅÍÈÅ Ñ, .........................................................................................................281

8.3. ÊÀÏÈÒÀËÈÇÀÖÈß Â ÓÑËÎÂÈßÕ ÑÒÐÓÊÒÓÐÍÛÕ ÎÑÎÁÅÍÍÎÑÒÅÉ ÐÎÑÑÈÉÑÊÎÉ ÝÊÎÍÎÌÈÊÈ (ÊÎÍÖÅÏÒÓÀËÜÍÛÉ ÏÎÄÕÎÄ)

.......................................................287

8.4. Î ÌÅÒÎÄÅ ÎÖÅÍÊÈ ÐÈÑÊÎÂ ÈÍÂÅÑÒÈÐÎÂÀÍÈß Â ÔÈÍÀÍÑÎÂÛÅ ÀÊÒÈÂÛ Ñ ÂÛÑÎÊÎÉ ÂÎËÀÒÈËÜÍÎÑÒÜÞ .............................................................292

8.5. ÀÍÀËÈÇ ÐÈÑÊÎÂ ÑÒÐÎÈÒÅËÜÍÎÃÎ ÏÐÅÄÏÐÈßÒÈß , ........................................................................................................302

8.6. ÒÅÑÒÈÐÎÂÀÍÈÅ ÃÈÏÎÒÅÇÛ «ÐÈÑÊ-ÄÎÕÎÄÍÎÑÒÜ» ÍÀ ÐÎÑÑÈÉÑÊÎÌ ÐÛÍÊÅ Ñ ÂÂÅÄÅÍÈÅÌ ÍÅÒÐÀÄÈÖÈÎÍÍÛÕ ÌÅÐ ÎÖÅÍÊÈ ÐÈÑÊÀ , .........................................................................................................306

9. ÌÅÍÅÄÆÌÅÍÒ È ÌÀÐÊÅÒÈÍÃ........................................................315

9.1. ÒÅÕÍÎËÎÃÈß ÓÏÐÀÂËÅÍÈß ÈÇÌÅÍÅÍÈßÌÈ ÏÐÎÖÅÑÑΠÂÓÇÀ ÏÐÈ ÂÍÅÄÐÅÍÈÈ È ÐÅÀËÈÇÀÖÈÈ ÑÁÀËÀÍÑÈÐÎÂÀÍÍÎÉ ÑÈÑÒÅÌÛ ÏÎÊÀÇÀÒÅËÅÉ ÍÀ ÎÑÍÎÂÅ ÊÎËËÀÁÎÐÀÒÈÂÍÛÕ ÒÅÕÍÎËÎÃÈÉ , ...................................................................................................................315

9.2. ÏÎÄÕÎÄÛ Ê ÓÏÐÀÂËÅÍÈÞ ÇÀÒÐÀÒÀÌÈ ÏÐÎÌÛØËÅÍÍÎÃÎ ÏÐÅÄÏÐÈßÒÈß ...........................................................................................323

9.3. ËÎÃÈÑÒÈ×ÅÑÊÀß ÌÅÒÎÄÎËÎÃÈß ÓÏÐÀÂËÅÍÈß ÔÈÍÀÍÑÀÌÈ ÊÎÐÏÎÐÀÖÈÈ Áàðûêèí ÑÅ..............................................................................330

9.4. ÂÍÅÄÐÅÍÈÅ ERP ÑÈÑÒÅÌ Â ÏÐÎÖÅÑÑ ÓÏÐÀÂËÅÍÈß ÊÎÌÏÀÍÈÅÉ ................................................................................................................................349

9.5. ÌÎÄÅËÈ ÓÏÐÀÂËÅÍÈß ÏÐÅÄÏÐÈßÒÈÅÌ ÑÅÒÅÂÎÃÎ ÐÈÒÅÉËÀ ...................................................................................................................................357

9.6. ÑÒÐÀÒÅÃÈ×ÅÑÊÈÉ ÀÍÀËÈÇ Â ÑÈÑÒÅÌÅ ÁÈÇÍÅÑ-ÏËÀÍÈÐÎÂÀÍÈß ÎÐÃÀÍÈÇÀÖÈÈ ...................................................................360

9.7. ÌÅÕÀÍÈÇÌ ÐÅÀËÈÇÀÖÈÈ ÀÍÒÈÊÐÈÇÈÑÍÎÃÎ ÓÏÐÀÂËÅÍÈß ...............................................................................................................................365

9.8. MMF-ÀÍÀËÈÇ ÐÛÍÊÀ .....................................................370

9.9. ÑÒÐÓÊÒÓÐÀ ÐÎÑÑÈÉÑÊÎÃÎ ÐÛÍÊÀ ÒÅËÅÂÈÇÈÎÍÍÎÉ ÐÅÊËÀÌÛ È ÐÅÃÓËÈÐÎÂÀÍÈÅ ÂÇÀÈÌÎÄÅÉÑÒÂÈß ÅÃÎ ÎÑÍÎÂÍÛÕ Ó×ÀÑÒÍÈÊΠ...............................................................................................................................378

9.10. ÑÒÐÀÒÅÃÈ×ÅÑÊÀß ÝÔÔÅÊÒÈÂÍÎÑÒÜ ÄÅßÒÅËÜÍÎÑÒÈ ÊÎÌÏÀÍÈÈ ............................................................386

9.11. ÊÎÍÖÅÏÒÓÀËÜÍÛÅ ÎÑÍÎÂÛ È ÏÐÈÍÖÈÏÛ ÀÍÀËÈÇÀ È ÓÏÐÀÂËÅÍÈß ÁÈÇÍÅÑ-ÏÐÎÖÅÑÑÀÌÈ ÍÀ ÑÒÀÄÈÈ ÏÎÄÃÎÒÎÂÊÈ ÏÐÎÈÇÂÎÄÑÒÂÀ (ÍÀ ÏÐÈÌÅÐÅ ÏÐÅÄÏÐÈßÒÈÉ ÐÛÁÍÎÉ ÎÒÐÀÑËÈ ÏÐÈÌÎÐÑÊÎÃÎ ÊÐÀß)

........................................................................390

9.12. ÌÀÐÊÅÒÈÍÃÎÂÛÉ ÀÍÀËÈÇ È ÅÃÎ ÐÎËÜ Â ÑÒÐÀÒÅÃÈ×ÅÑÊÎÌ ÐÀÇÂÈÒÈÈ ÎÐÃÀÍÈÇÀÖÈÈ

Øåðåìåò ÄÀ..........................................................................418

10. ÁÈÇÍÅÑ-ÐÅÈÍÆÈÍÈÐÈÍÃ............................................................428

10.1. ÏÐÎÁËÅÌÛ ÍÅÔÒßÍÎÃÎ ÊÎÌÏËÅÊÑÀ ÐÎÑÑÈÈ ÍÀ ÌÈÐÎÂÎÌ ÐÛÍÊÅ È ÏÓÒÈ ÐÅØÅÍÈß

..................................................................................428

10.2. ÍÎÐÌÛ ÏÐÎÈÇÂÎÄÈÒÅËÜÍÎÑÒÈ ÄËß ÏÐÅÄÏÐÈßÒÈÉ

.................................................................................434

10.3. ÍÅßÂÍÛÅ ÏÐÎÁËÅÌÛ ÀÓÒÑÎÐÑÈÍÃÀ

......................................................................................438

10.4. ÏÎÂÛØÅÍÈÅ ÝÔÔÅÊÒÈÂÍÎÑÒÈ ÑÎÖÈÀËÜÍÎ-ÝÊÎÍÎÌÈ×ÅÑÊÎÃÎ ÐÀÇÂÈÒÈß ÐÅÃÈÎÍÀ: ÌÅÒÎÄÎËÎÃÈß, ÎÖÅÍÊÀ, ÝÔÔÅÊÒÈÂÍÎÑÒÜ

...................................................................................................443

10.5. ÏÐÎÁËÅÌÛ ÑÒÀÍÎÂËÅÍÈß È ÐÀÇÂÈÒÈß ÌÀËÎÃÎ ÁÈÇÍÅÑÀ Â ÐÎÑÑÈÈ Ñïèíäïåð A. M..................................................................................453

10.6. ÌÅÒÎÄÎËÎÃÈ×ÅÑÊÈÅ ÀÑÏÅÊÒÛ ÒÐÀÍÑÔÎÐÌÀÖÈÈ ÎÒÕÎÄΠ ÐÅÑÓÐÑÛ ÍÀ ÌÈÊÐÎÓÐÎÂÍÅ

, , ...................................................457

10.7. ÊÎÍÖÅÏÖÈß ÃÎÑÓÄÀÐÑÒÂÅÍÍÎÉ ÝÊÎÍÎÌÈ×ÅÑÊÎÉ ÏÎËÈÒÈÊÈ ÏÎ ÑÎÇÄÀÍÈÞ ÓÑËÎÂÈÉ ÄËß ÐÀÇÂÈÒÈß ÍÀÖÈÎÍÀËÜÍÎÉ ÈÍÍÎÂÀÖÈÎÍÍÎÉ ÑÈÑÒÅÌÛ ...............................................................................460

10.8. ÏÐÎÁËÅÌÛ ÊÐÅÄÈÒÎÂÀÍÈß ÏÐÅÄÏÐÈßÒÈÉ ÑÐÅÄÍÅÃÎ È ÌÀËÎÃÎ ÁÈÇÍÅÑÀ È ÏÓÒÈ ÈÕ ÐÅØÅÍÈß

...............................................................................472

11. ÂÛ×ÈÑËÈÒÅËÜÍÀß ÒÅÕÍÈÊÀ È ÈÍÔÎÐÌÀÒÈÊÀ.....................475

11.1. ÌÅÒÎÄÛ ÏÎÑÒÐÎÅÍÈß È ÔÓÍÊÖÈÎÍÈÐÎÂÀÍÈß ÈÍÔÎÐÌÀÖÈÎÍÍÎÉ ÑÈÑÒÅÌÛ

ÐÅÃÈÎÍÀËÜÍÎÃÎ ÐÛÍÊÀ ÝÍÅÐÃÎÐÅÑÓÐÑÎÂ

Êóìàðèòîâ A. M........................................................................................475

ÒÐÅÁÎÂÀÍÈß Ê ÌÀÒÅÐÈÀËÀÌ, ÏÐÅÄÑÒÀÂËßÅÌÛÌ Â ÆÓÐÍÀË «ÀÓÄÈÒ È ÔÈÍÀÍÑÎÂÛÉ ÀÍÀËÈÇ»

....................................................................................................484

¹ 6 2007 ã.

1. ÍÀËÎÃÎÎÁËÎÆÅÍÈÅ È ÔÈÍÀÍÑÎÂÛÉ ÊÎÍÒÐÎËÜ......................6

1.1. ÑÈÑÒÅÌÍÛÉ ÏÎÄÕÎÄ Ê ÏÐÎÖÅÑÑÓ ÍÀËÎÃÎÎÁËÎÆÅÍÈß

...............................................................................................6

1.2. ÍÀËÎÃÎÎÁËÎÆÅÍÈÅ È ÝÔÔÅÊÒÈÂÍÎÑÒÜ ÔÓÍÊÖÈÎÍÈÐÎÂÀÍÈß ÏÐÅÄÏÐÈßÒÈÉ ËÅÑÎÏÐÎÌÛØËÅÍÍÎÃÎ ÊÎÌÏËÅÊÑÀ Â ÑÎÂÐÅÌÅÍÍÎÉ ÈÍÑÒÈÒÓÖÈÎÍÀËÜÍÎÉ ÑÐÅÄÅ

.......................................................................................15

2. ÒÅÎÐÈß È ÏÐÀÊÒÈÊÀ ÁÓÕÃÀËÒÅÐÑÊÎÃÎ ÓרÒÀ È ÀÓÄÈÒÀ.......28

2.1. ÎÒÐÀÑËÅÂÛÅ ÀÑÏÅÊÒÛ Ó×ÅÒÀ ÐÀÑÕÎÄΠÎÏÅÐÀÒÎÐÀÌÈ ÑÎÒÎÂÎÉ ÑÂßÇÈ ...........................................................................28

2.2. ÎÒÐÀÆÅÍÈÅ ÕÎÇßÉÑÒÂÅÍÍÛÕ ÎÏÅÐÀÖÈÉ Â ÊÎÍÑÎËÈÄÈÐÎÂÀÍÍÎÉ ÔÈÍÀÍÑÎÂÎÉ ÎÒ×ÅÒÍÎÑÒÈ Â ÑÎÎÒÂÅÒÑÒÂÈÈ Ñ ÌÑÔÎ

................................................................................33

2.3. ÐÀÇÂÈÒÈÅ ÁÞÄÆÅÒÍÎÃÎ Ó×ÅÒÀ  ÐÎÑÑÈÉÑÊÎÉ ÔÅÄÅÐÀÖÈÈ

..................................................................................42

2.4. ÈÍÒÅËËÅÊÒÓÀËÜÍÀß ÑÎÁÑÒÂÅÍÍÎÑÒÜ ÊÀÊ ÎÁÚÅÊÒ ÁÓÕÃÀËÒÅÐÑÊÎÃÎ Ó×ÅÒÀ: ÑÎÂÐÅÌÅÍÍÀß ÊÎÍÖÅÏÖÈß È ÒÅÍÄÅÍÖÈÈ ÐÀÇÂÈÒÈß

................................................................................93

3. ÔÈÍÀÍÑÎÂÛÉ ÀÍÀËÈÇ..................................................................143

3.1. ÑÒÐÀÒÅÃÈß È ÈÍÑÒÐÓÌÅÍÒÛ ÏÎÂÛØÅÍÈß ÝÔÔÅÊÒÈÂÍÎÑÒÈ ÈÑÏÎËÜÇÎÂÀÍÈß ÎÁÎÐÎÒÍÛÕ ÑÐÅÄÑÒÂ ÍÀ ÏÐÅÄÏÐÈßÒÈßÕ ÏÈÙÅÂÎÉ ÏÐÎÌÛØËÅÍÍÎÑÒÈ

, ....................................................................143

3.2. ÒÅÍÄÅÍÖÈÈ ÐÀÇÂÈÒÈß ÈÍÂÅÑÒÈÖÈÎÍÍÎÃÎ ÏÐÎÖÅÑÑÀ ÍÀ ÐÎÑÑÈÉÑÊÎÌ ÐÛÍÊÅ ÆÈËÜß

...........................................................................................155

3.3. ÈÌÈÒÀÖÈÎÍÍÀß ÌÎÄÅËÜ ÏÐÅÄÏÐÈßÒÈß ÆÊÕ ÊÀÊ ÈÍÑÒÐÓÌÅÍÒ ÀÍÀËÈÇÀ ÒÀÐÈÔÍÎ-ÖÅÍÎÂÎÃÎ ÌÅÕÀÍÈÇÌÀ'

, , .................................................160

3.4. ÌÅÒÎÄÎËÎÃÈß ÎÖÅÍÊÈ ÔÈÍÀÍÑÎÂÎÉ ÓÑÒÎÉ×ÈÂÎÑÒÈ ÑÅËÜÑÊÎÕÎÇßÉÑÒÂÅÍÍÛÕ ÎÐÃÀÍÈÇÀÖÈÉ

........................................................................................199

3.5. ÎÖÅÍÊÀ ÄÅßÒÅËÜÍÎÑÒÈ ÐÎÑÑÈÉÑÊÈÕ ÊÎÌÏÀÍÈÉ Â ÑÈÑÒÅÌÅ ÓÏÐÀÂËÅÍÈß ÑÒÎÈÌÎÑÒÜÞ: ÂÎÇÌÎÆÍÎÑÒÈ ÌÎÄÈÔÈÖÈÐÎÂÀÍÍÎÉ ÌÎÄÅËÈ ÄÎÁÀÂËÅÍÍÎÉ ÑÒÎÈÌÎÑÒÈ ÏÎÒÎÊÀ ÄÅÍÅÆÍÛÕ ÑÐÅÄÑÒÂ {MCVA)

, ............................................211

3.6. ÒÅÎÐÅÒÈ×ÅÑÊÈÅ ÎÑÍÎÂÛ ÝÊÎÍÎÌÈ×ÅÑÊÎÃÎ ÀÍÀËÈÇÀ ÄÅßÒÅËÜÍÎÑÒÈ ÊÎÌÌÅÐ×ÅÑÊÈÕ ÁÀÍÊÎÂ

...................................................................................224

4. ÎÁÙÈÉ ÀÓÄÈÒ..................................................................................248

4.1. ÍÀÏÐÀÂËÅÍÈß È ÏÐÎÁËÅÌÛ ÑÒÀÍÄÀÐÒÈÇÀÖÈÈ ÀÓÄÈÒÀ

, .....................................................................248

4.2. ÏÐÀÂÎÂÛÅ ÎÑÍÎÂÛ È ÎÑÎÁÅÍÍÎÑÒÈ ÐÅÃÓËÈÐÎÂÀÍÈß ÀÓÄÈÒÎÐÑÊÎÉ ÄÅßÒÅËÜÍÎÑÒÈ Ñ Ó×ÀÑÒÈÅÌ ÑÀÌÎÐÅÃÓËÈÐÓÅÌÛÕ ÎÁÚÅÄÈÍÅÍÈÉ ÀÓÄÈÒÎÐΠÍ..........................................................................253

ÓÏÐÀÂËÅÍÈÅ, ÂÛ×ÈÑËÈÒÅËÜÍÀß ÒÅÕÍÈÊÀ È ÈÍÔÎÐÌÀÒÈÊÀ

8. ÏÐÎÁËÅÌÛ ÈÍÂÅÑÒÈÐÎÂÀÍÈß...................................................259

8.1. ÌÎÄÅÐÍÈÇÀÖÈß ÑÈÑÒÅÌÛ ÒÅÏËÎÑÍÀÁÆÅÍÈß ÐÅÃÈÎÍÀ ÊÀÊ ÓÑËÎÂÈÅ

ÏÎÂÛØÅÍÈß ÅÃÎ ÈÍÂÅÑÒÈÖÈÎÍÍÎÃÎ ÏÎÒÅÍÖÈÀËÀ

, ,...............................................................................259

9. ÌÅÍÅÄÆÌÅÍÒ È ÌÀÐÊÅÒÈÍÃ........................................................303

9.1. ÓÏÐÀÂËÅÍÈÅ ÇÀÒÐÀÒÀÌÈ ÏÐÎÌÛØËÅÍÍÎÃÎ ÏÐÅÄÏÐÈßÒÈß

......................................................................................303

9.2. ÌÅÄÈÀÑÅËËÈÍÃ ÈÍÒÅÐÍÅÒ-ÐÅÊËÀÌÛ

................................................................................................................................313

9.3. ÑÒÐÀÒÅÃÈ×ÅÑÊÎÅ ÍÀÏÐÀÂËÅÍÈÅ ÐÀÇÂÈÒÈß ÑÓÁÚÅÊÒΠÐÛÍÎ×ÍÎÉ ÝÊÎÍÎÌÈÊÈ

.......................................................................322

10. ÁÈÇÍÅÑ-ÐÅÈÍÆÈÍÈÐÈÍÃ............................................................325

10.1. ÎÑÎÁÅÍÍÎÑÒÈ ÐÅÃÈÎÍÀËÜÍÎÃÎ ÐÅÃÓËÈÐÎÂÀÍÈß ÒÀÐÈÔÎÂ ÆÊÕ

........................................................................................325

10.2. ÐÀÇÂÈÒÈÅ ÌÀËÛÕ ÔÎÐÌ ÈÍÍÎÂÀÖÈÎÍÍÎÃÎ ÏÐÅÄÏÐÈÍÈÌÀÒÅËÜÑÒÂÀ Â ÐÎÑÑÈÈ

.....................................................................................341

10.3. ÂÎÏÐÎÑÛ Ó×ÅÒÀ ÂÍÅØÍÅÃÎ ÄÎËÃÀ ÐÎÑÑÈÉÑÊÎÉ ÔÅÄÅÐÀÖÈÈ

........................................................................................349

10.4. ÐÎÑÑÈß: ÝÊÑÏÎÐÒ ÊÎÑÌÈ×ÅÑÊÈÕ ÓÑËÓà ÊÀÊ ÑÐÅÄÑÒÂÎ ÏÎÂÛØÅÍÈß ÊÎÍÊÓÐÅÍÒÎÑÏÎÑÎÁÍÎÑÒÈ ÑÒÐÀÍÛ ÍÀ ÌÈÐÎÂÎÌ ÐÛÍÊÅ

.............................................................................................353

10.5. ÏÐÅÄÎÑÒÀÂËÅÍÈÅ ÒÀÐÈÔÍÛÕ ÏÐÅÔÅÐÅÍÖÈÉ: ÈÑÒÎÐÈß ÂÎÇÍÈÊÍÎÂÅÍÈß, ÏÐÎÁËÅÌÛ È ÏÓÒÈ ÈÕ ÐÅØÅÍÈß

................................................................................................359

10.6. ÏÅÐÑÏÅÊÒÈÂÛ ÐÀÇÂÈÒÈß ÍÅÔÒÅÃÀÇÎÂÎÃÎ ÊÎÌÏËÅÊÑÀ ÐÎÑÑÈÈ

........................................................................................374

10.7. ÈÇÍÎÑ ÏÐÅÄÏÐÈßÒÈß, ÎÏÐÅÄÅËÅÍÈÅ È ÏÐÀÊÒÈ×ÅÑÊÎÅ ÏÐÈÌÅÍÅÍÈÅ ....................................................................................................388

10.8. ÎÑÎÁÅÍÍÎÑÒÈ ÝÔÔÅÊÒÈÂÍÎÃÎ ÓÏÐÀÂËÅÍÈß ÐÀÇÂÈÒÈÅÌ ÐÅÃÈÎÍÀ: ÌÅÒÎÄÎËÎÃÈß, ÑÒÐÀÒÅÃÈß, ÌÅÕÀÍÈÇÌ, ÎÐÃÀÍÈÇÀÖÈß

.......................................................................................393

10.9. ÔÎÐÌÈÐÎÂÀÍÈÅ ÝÔÔÅÊÒÈÂÍÎÃÎ ÌÅÕÀÍÈÇÌÀ ÔÓÍÊÖÈÎÍÈÐÎÂÀÍÈß ÈÍÍÎÂÀÖÈÎÍÍÎÉ ÈÍÔÐÀÑÒÐÓÊÒÓÐÛ Â ÐÅÃÈÎÍÅ

......................................................................................403

10.10. ÑÎÃËÀÑÎÂÀÍÈÅ ÝÊÎÍÎÌÈ×ÅÑÊÈÕ ÈÍÒÅÐÅÑΠÏÐÎÌÛØËÅÍÍÛÕ ÏÐÅÄÏÐÈßÒÈÉ ÏÐÈ ÎÑÓÙÅÑÒÂËÅÍÈÈ ÑÄÅËÎÊ ÏÎ ÑËÈßÍÈÞ È ÏÎÃËÎÙÅÍÈÞ

, .....................................................................410

10.11. Ó×ÅÒÍÀß ÏÎËÈÒÈÊÀ  ÑÈÑÒÅÌÅ ÓÏÐÀÂËÅÍ×ÅÑÊÎÃÎ Ó×ÅÒÀ: ÌÅÒÎÄÈÊÀ ÔÎÐÌÈÐÎÂÀÍÈß È ÈÍÔÎÐÌÀÖÈÎÍÍÎÅ ÇÍÀ×ÅÍÈÅ

ËÿëüêîâàÅ. Å............................................................444

10.12. ÑÎÂÅÐØÅÍÑÒÂÎÂÀÍÈÅ ÃÎÑÓÄÀÐÑÒÂÅÍÍÎÃÎ ÐÅÃÓËÈÐÎÂÀÍÈß ÏÐÅÄÏÐÈßÒÈÉ ÊÎÌÌÓÍÀËÜÍÎÉ ÈÍÔÐÀÑÒÐÓÊÒÓÐÛ ÊÀÊ ÔÀÊÒÎÐ ÊÎÌÏËÅÊÑÍÎÃÎ ÐÀÇÂÈÒÈß ÌÀËÎÃÎ ÃÎÐÎÄÀ

, , Â...................................476

10.13. ÐÀÇÐÀÁÎÒÊÀ ÈÍÒÅÃÐÀËÜÍÎÃÎ ÀËÃÎÐÈÒÌÀ ÎÖÅÍÊÈ ÑÒÎÈÌÎÑÒÈ ÀÊÖÈÉ ÊÎÌÏÀÍÈÉ ÍÀ ÏÐÈÌÅÐÅ ÝËÅÊÒÐÎÝÍÅÐÃÅÒÈ×ÅÑÊÎÉ ÎÒÐÀÑËÈ

..................................................................483

12. ÏÈÑÜÌÀ Â ÐÅÄÀÊÖÈÞ..............................................................................487

12.1. Î ÖÅËÅÑÎÎÁÐÀÇÍÎÑÒÈ ÂÂÅÄÅÍÈß ÏËÀÒÛ ÇÀ ÍÅÄÎÈÑÏÎËÜÇÎÂÀÍÈÅ

ÏÐÎÈÇÂÎÄÑÒÂÅÍÍÛÕ ÐÅÑÓÐÑÎÂ ÏÐÅÄÏÐÈßÒÈÉ

.......................................................................................487

ÒÐÅÁÎÂÀÍÈß Ê ÌÀÒÅÐÈÀËÀÌ, ÏÐÅÄÑÒÀÂËßÅÌÛÌ Â ÆÓÐÍÀË «ÀÓÄÈÒ È ÔÈÍÀÍÑÎÂÛÉ ÀÍÀËÈÇ»

............................................................................................488

¹ 1 2008 ã.

ÝÊÎÍÎÌÈÊÀ

1. ÍÀËÎÃÎÎÁËÎÆÅÍÈÅ È ÔÈÍÀÍÑÎÂÛÉ ÊÎÍÒÐÎËÜ......................7

1.1. ÍÅÎÁÕÎÄÈÌÎÑÒÜ ÑÎÇÄÀÍÈß ÌÅÃÀÐÅÃÓËßÒÎÐÀ ÔÈÍÀÍÑÎÂÎÃÎ ÐÛÍÊÀ Â ÐÎÑÑÈÈ ÑÅÃÎÄÍß

............................................................................7

1.2. ÑÓÙÍÎÑÒÜ ÎÁßÇÀÒÅËÜÍÛÕ ÐÅÇÅÐÂÎÂ È ÏÐÀÊÒÈÊÀ ÈÕ ÈÑÏÎËÜÇÎÂÀÍÈß Â ÐÎÑÑÈÈ

............................................................................13

1.3. ÑÎÂÅÐØÅÍÑÒÂÎÂÀÍÈÅ ÑÈÑÒÅÌÛ ÍÀËÎÃÎÎÁËÎÆÅÍÈß ÏÐÅÄÏÐÈßÒÈÉ È ÎÐÃÀÍÈÇÀÖÈÉ ÌÀËÎÃÎ È ÑÐÅÄÍÅÃÎ ÁÈÇÍÅÑÀ Â ÐÎÑÑÈÈ

, .....................................................19

3. ÔÈÍÀÍÑÎÂÛÉ ÀÍÀËÈÇ....................................................................27

3.1. ÔÈÍÀÍÑÎÂÀß ÓÑÒÎÉ×ÈÂÎÑÒÜ È ÅÅ ÎÑÎÁÅÍÍÎÑÒÈ Â ÑÒÐÀÕÎÂÎÉ ÊÎÌÏÀÍÈÈ

ÄèäåíêîÂ. Þ............................................................................................27

3.2. ÌÎÄÅËÈÐÎÂÀÍÈÅ È ×ÈÑËÅÍÍÛÉ ÀÍÀËÈÇ ÐÀÇÂÈÒÈß ÊÐÅÄÈÒÍÛÕ ÑÎÞÇÎÂ

...........................................................................31

3.3. ÓÏÐÀÂËÅÍÈÅ ÀÊÒÈÂÀÌÈ È ÏÀÑÑÈÂÀÌÈ ÊÐÅÄÈÒÍÎÉ ÎÐÃÀÍÈÇÀÖÈÈ, ÏÐÎÖÅÍÒÍÛÌ ÐÈÑÊÎÌ È ÐÈÑÊÎÌ ËÈÊÂÈÄÍÎÑÒÈ ÍÀ ÎÑÍÎÂÅ ÒÐÀÍÑÔÅÐÒÍÛÕ ÑÒÀÂÎÊ

ÊóëàåâÌ. Þ......................................................................................41

3.4. ÈÍÔÎÐÌÀÖÈÎÍÍÀß ÒÅÕÍÎËÎÃÈß ÑÈÍÒÅÇÀ ÑËÎÆÍÛÕ ÑÅÒÅÂÛÕ ÑÒÐÓÊÒÓÐ ÍÅÑÒÀÖÈÎÍÀÐÍÎÉ ÐÎÑÑÈÉÑÊÎÉ ÝÊÎÍÎÌÈÊÈ: ÌÎÄÅËÈ, ÀËÃÎÐÈÒÌÛ, ÏÐÎÃÐÀÌÌÍÀß ÐÅÀËÈÇÀÖÈß

, , Áóøàíñêèé ÑÏ., ...............................50

3.5. ÀÍÀËÈÇ ÔÈÍÀÍÑÎÂÛÕ ÀÊÒÈÂΠÊÀÊ ÎÄÍÎÉ ÈÇ ÎÑÍÎÂÍÛÕ ÃÐÓÏÏ ÏÎÊÀÇÀÒÅËÅÉ ÔÈÍÀÍÑÎÂÎÃÎ ÑÎÑÒÎßÍÈß ÎÐÃÀÍÈÇÀÖÈÈ

........................................................................................89

3.6. ÐÎËÜ ÔÈÍÀÍÑÎÂ ÑÔÅÐÛ ÑÒÐÀÕÎÂÀÍÈß Â ÔÈÍÀÍÑÎÂÎÉ ÑÈÑÒÅÌÅ ÐÔ ..............................................................................................97

3.7. ÔÈÍÀÍÑÎÂÎ-ÊÐÅÄÈÒÍÛÅ ÌÅÕÀÍÈÇÌÛ È ÈÍÑÒÐÓÌÅÍÒÛ Â ÎÏÐÅÄÅËÅÍÈÈ ÑÒÎÈÌÎÑÒÈ ÏÐÅÄÏÐÈßÒÈß

, .............................................................................102

3.8. ÏÐÈÌÅÍÅÍÈÅ ÇÀÒÐÀÒÍÎÃÎ ÏÎÄÕÎÄÀ  ÎÖÅÍÊÅ ÄËß ÖÅËÈ ÓÏÐÀÂËÅÍÈß ÑÒÎÈÌÎÑÒÜÞ ÊÎÌÌÅÐ×ÅÑÊÎÃÎ ÁÀÍÊÀ

.........................................................................................107

3.9. ÔÈÍÀÍÑÎÂÀß ÓÑÒÎÉ×ÈÂÎÑÒÜ ÌÀËÛÕ ÏÐÅÄÏÐÈßÒÈÉ: ÑÓÙÍÎÑÒÜ, ÌÅÒÎÄÈ×ÅÑÊÈÅ ÏÎÄÕÎÄÛ Ê ÎÖÅÍÊÅ

............................................................................................117

3.10. ÊÎÍÖÅÏÖÈß ÊÎÌÏËÅÊÑÍÎÃÎ ÝÊÎÍÎÌÈ×ÅÑÊÎÃÎ ÀÍÀËÈÇÀ Â

ÌÀËÎÌ ÁÈÇÍÅÑÅ

ØîõíåõÀ. Â.................................................................................................122

4. ÎÁÙÈÉ ÀÓÄÈÒ..................................................................................129

4.1. ÎÏÐÅÄÅËÅÍÈÅ ÐÈÑÊÀ ÍÅÎÁÍÀÐÓÆÅÍÈß Â ÇÀÂÈÑÈÌÎÑÒÈ ÎÒ ÂÈÄÀ ÏÐÈÌÅÍßÅÌÎÉ ÂÛÁÎÐÎ×ÍÎÉ ÏÐÎÖÅÄÓÐÛ

Êî÷èíåâÞ. Þ.........................................................................................129

4.2. ÑÎÂÅÐØÅÍÑÒÂÎÂÀÍÈÅ ÍÀÖÈÎÍÀËÜÍÛÕ ÑÒÀÍÄÀÐÒÎÂ ÀÓÄÈÒÀ

....................................................................................133

5. ÁÀÍÊÎÂÑÊÈÉ ÀÓÄÈÒ.......................................................................141

5.1. ÂËÈßÍÈÅ ÂÍÅÄÐÅÍÈß ÄÈÑÒÀÍÖÈÎÍÍÎÃÎ ÁÀÍÊÎÂÑÊÎÃÎ ÎÁÑËÓÆÈÂÀÍÈß ÍÀ ÁÀÍÊÎÂÑÊÈÅ ÐÈÑÊÈ

ØêîëèíÌ. Â..........................................................................................141

5.2. Î ÍÅÊÎÒÎÐÛÕ ÑÏÎÑÎÁÀÕ ÎÖÅÍÊÈ È ÌÅÒÎÄÀÕ ÓÏÐÀÂËÅÍÈß ÊÐÅÄÈÒÍÛÕ ÐÈÑÊÎÂ

..............................................................................145

7. ÂÍÓÒÐÅÍÈÉ ÀÓÄÈÒ..........................................................................151

7.1. ÝÊÎÍÎÌÈÊÎ-ÌÀÒÅÌÀÒÈ×ÅÑÊÎÅ ÌÎÄÅËÈÐÎÂÀÍÈÅ Â ÎÖÅÍÊÅ ÑÈÑÒÅÌ ÂÍÓÒÐÅÍÍÅÃÎ ÊÎÍÒÐÎËß

7.2. ÀÓÄÈÒ ÑÅÃÌÅÍÒÍÎÉ ÎÒ×ÅÒÍÎÑÒÈ

, ..............................................................157

ÓÏÐÀÂËÅÍÈÅ, ÂÛ×ÈÑËÈÒÅËÜÍÀß ÒÅÕÍÈÊÀ È

ÈÍÔÎÐÌÀ ÒÈÊÀ

8. ÏÐÎÁËÅÌÛ ÈÍÂÅÑÒÈÐÎÂÀÍÈß...................................................174

8.1. ÔÎÐÌÈÐÎÂÀÍÈÅ ÝËÅÌÅÍÒÎÂ ÐÛÍÊÀ ÔÈÍÀÍÑÎÂÛÕ ÓÑËÓÃ ÄËß ÌÀËÛÕ ÎÐÃÀÍÈÇÀÖÈÉ

.....................................................................................174

8.2. ÂÎÂËÅ×ÅÍÈÅ ÊÀÏÈÒÀËΠÊÎÌÌÅÐ×ÅÑÊÈÕ ÁÀÍÊΠ ÏÐÎÖÅÑÑ ÐÀÇÂÈÒÈß ÈÍÔÐÀÑÒÐÓÊÒÓÐÛ ÐÎÑÑÈÉÑÊÎÃÎ ÔÎÍÄÎÂÎÃÎ ÐÛÍÊÀ

Æóðàâëåâ ÀË.............................................................................................180

8.3. ÎÖÅÍÊÀ ÝÔÔÅÊÒÈÂÍÎÑÒÈ Ó×ÀÑÒÈß Â ÈÍÂÅÑÒÈÖÈÎÍÍÛÕ ÏÐÎÅÊÒÀÕ ÏÎ ÑÒÐÎÈÒÅËÜÑÒÂÓ ÎÁÚÅÊÒΠÍÅÄÂÈÆÈÌÎÑÒÈ

, Þ................................................................184

8.4. ÐÖÁ ÊÀÊ ÈÑÒÎ×ÍÈÊ ÔÈÍÀÍÑÈÐÎÂÀÍÈß ÏÐÅÄÏÐÈßÒÈß

..........................................................................................195

8.5. ÔÈÍÀÍÑÈÐÎÂÀÍÈÅ ÂÛÑØÅÃÎ ÏÐÎÔÅÑÑÈÎÍÀËÜÍÎÃÎ ÎÁÐÀÇÎÂÀÍÈß

.........................................................................................199

8.6. ÈÍÂÅÑÒÈÖÈÎÍÍÛÅ ÏÐÎÖÅÑÑÛ Â ÓÑËÎÂÈßÕ ÃËÎÁÀËÈÇÀÖÈÈ

.........................................................................................204

8.7. ÏÐÎÖÅÑÑ ÐÀÇÐÀÁÎÒÊÈ ÈÍÂÅÑÒÈÖÈÎÍÍÎÉ ÑÒÐÀÒÅÃÈÈ ÑÅÐÂÈÑÍÎÃÎ ÏÐÅÄÏÐÈßÒÈß Â ÓÑËÎÂÈßÕ ÎÃÐÀÍÈ×ÅÍÍÎÑÒÈ ÔÈÍÀÍÑÎÂÛÕ ÐÅÑÓÐÑÎÂ

.......................................................................................214

8.8. ÊÎËËÅÊÒÈÂÍÛÅ ÈÍÂÅÑÒÎÐÛ ÍÀ ÔÈÍÀÍÑÎÂÎÌ ÐÛÍÊÅ ÑÎÂÐÅÌÅÍÍÎÉ ÐÎÑÑÈÈ

ÕìûçÎ. Â..................................................................................218

9. ÌÅÍÅÄÆÌÅÍÒ È ÌÀÐÊÅÒÈÍÃ........................................................226

9.1. ÏÎÂÛØÅÍÈÅ ÊÎÍÊÓÐÅÍÒÎÑÏÎÑÎÁÍÎÑÒÈ ÏÐÅÄÏÐÈßÒÈÉ ÕÈÌÈ×ÅÑÊÎÉ ×ÈÑÒÊÈ ÍÀ ÎÑÍÎÂÅ ÌÀÐÊÅÒÈÍÃÎÂÛÕ ÏÎÄÕÎÄÎÂ

........................................................................................226

9.2. ÌÎÄÅËÈ ÓÏÐÀÂËÅÍÈß ÇÀÏÀÑÀÌÈ ÌÀÒÅÐÈÀËÜÍÛÕ È ÔÈÍÀÍÑÎÂÛÕ ÐÅÑÓÐÑΠ ËÎÃÈÑÒÈ×ÅÑÊÎÉ ÑÈÑÒÅÌÅ ÊÎÐÏÎÐÀÖÈÈ

, ............................................................231

9.3. ÌÎÄÅËÈ ÐÀÇÂÈÒÈß È ÑÒÐÀÒÅÃÈ×ÅÑÊÎÅ ÓÏÐÀÂËÅÍÈÅ ÏÐÅÄÏÐÈßÒÈÅÌ

Â.......................................................................................239

Èç çà áîëüøîãî îáúåìà ýòîò ìàòåðèàë ðàçìåùåí íà íåñêîëüêèõ ñòðàíèöàõ:
1 2 3