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The Newspaper Industry E-Newsletter
Distributed exclusively to members and subscribers of INMA
Volume 5, Number 41
Distributed 6 October 2004
Current E-Newsletter Circulation: 4,621
Selected by the staff of the International Newspaper Marketing Association (INMA), the following are headline links to news and features on the newspaper industry that have been posted to the web in the past seven days. These items may be found at The Newspaper Industry, a web portal to the business of newspapers produced throughout the day by INMA. A Spanish-language version of this web site, La Industria del Periódico, may be found by clicking here.
Lead Stories
U. K. Music Retailers Take Stand Against Newspaper CD Giveaways, Threatening Major New Industry Trend Music retailers in the United Kingdom say free CDs attached to weekend newspapers are seriously damaging their sales. The retailers are threatening to stop stocking artists who appear on the giveaway disks.
Breaking News From INMA: Young Adult Report
Explore the challenges facing newspapers reaching out to the 18- to 34-year-old young adult market -- including non-traditional opportunities to reverse declining trends. Click here to order this new strategic e-booklet examining the young adult market for newspapers.
Headline News
Advertising
Publicitas is a partner of INMA and an international advertising and promotion group. Click here for more details.
- Hollinger Sets Aside US$27 Million To Repay Advertisers As Part Of Chicago Sun-Times Circulation Inflation Scandal Google, Yahoo Among Web Giants Competing Anew For Local Advertising U. K. Music Retailers Take Stand Against Newspaper CD Giveaways, Threatening Major New Industry Trend
Circulation
- President Of Hispanic Publications Association Says Spanish-Language Newspapers In United States, With Declining Circulation, Should Go Free Turkey's HЭrriyet a Big Seller In Germany, Other European Countries Metro Expands National Distribution In Poland To Become Country's Third Largest Newspaper Meximerica Expands Spanish-Language Daily Newspaper Foray Into United States' Rio Grande Valley APN To Launch Sunday Edition Of New Zealand Herald, Opening Up New Newspaper Battle Metro International To Launch New Free Commuter Newspaper Edition In Rotterdam First Nationwide Circulation Audit Of U. S. Spanish-Language Newspapers Planned
Classifieds
- Australian Job Advertisements Up 2.5% In September U. S. Conference Board Help-Wanted Index Remains Steady In August Classified Advertising Web Board, craigslist, Makes Name For Itself
Internet
- Washington Post Nears Deal To Buy Online Slate, Reports Say
Journalism
- Guardian International's Weekly Revived In United States Ahead Of Presidential Elections South Africa's Sunday Times To Relaunch With New Look Life Magazine Debuts This Week As Newspaper Insert
Management
- Several U. S. Newspapers Receive Mysterious Letter With Powder Hollinger Inc. Boosts Cash On Hand By Private Placement Of New Notes Washington, D. C., Area Journal Newspapers Bought By Anschutz Black To Sue Hollinger International Over "Kleptocracy" Report San Francisco Examiner Owner Forms Denver-Based Media Group To Handle Newspaper Interests Scottish Radio Holdings' Newspaper Division Sees Earnings Rise Black In Talks About Quitting Hollinger Inc. Board India Reviewing Five-Decade Ban On Foreign Investment In Newspaper Business Belo Announces Results Of Circulation Probe, Will Lay Off 250 At Dallas Morning News
Media
- Major Media Stocks See Rise In Valuations In Past Quarter Merrill Lynch, Goldman Sachs Guarded On Newspaper Industry Outlook As Advertising Expected To Be Stagnant Through 2005 A Year After Launching Compact Edition, The Independent Remains Center Of Attention Of Format Change Universe
Press Freedom
- Belarus Government Announces Closure Of Independent Newspaper Ahead of Parliamentary Elections Fiji Government Considers Closing Daily Post
Research
- Focus Group Hints That Young People Won't Pay Anything For a Daily Newspaper
Deadlines and Diary Dates
- INMA Latin America Conference, 6-8 October 2004, Mexico City, Mexico Total Audience Marketing for Newspapers, 14-15 October 2004, Boston, USA INMA Global Forum, 11-12 November 2004, Sydney, Australia INMA-University of Antwerp Executive Training Programme: Newspaper Marketing For Success (Module 1), 16-19 January 2005, Antwerp, Belgium INMA Newspaper Marketing Awards Competition, 25 January 2005 INMA Circulation Summit, 27-28 January 2005, Miami, USA INMA-University of Antwerp Executive Training Programme: Newspaper Marketing For Success (Module 2), 15-18 March 2005, Boston, USA INMA Market Intelligence Workshop, 11-12 April 2005, Hackensack, New Jersey, USA INMA World Congress of Newspaper Marketing, 9-11 May 2005, Las Vegas, USA INMA-University of Antwerp Executive Training Programme: Newspaper Marketing For Success (Module 3), 1-4 June 2005, Antwerp, Belgium INMA Dutch-Flemish Conference, 16-18 June 2004, Bruges, Belgium INMA Europe Conference, 21-24 September 2005, Istanbul, Turkey INMA Latin America Conference, October 2005, Manaus, Brasil
Recent Columns at INMA. org
Down Memory Lane: Leadership By Sticking To Your Guns
By Stuart M. Garner
Believers and Non-Believers?
By Herman Verwimp
The New Elderly
By Sergio Rego Monteiro
Lessons From the Road: Promotion, Aspiration, Brands, and Focus
By Earl J. Wilkinson
Media Research: Never-Ending Story
By Miles E. Groves
Lovemarks, Seeing What's Next, and Just Enough
By Stephen C. Johnson
Panel Versus RDD: It▓s In the Sample
By Mike Donatello
Yield Management: Take Another Look
By Len Kubas and Ed Strapagiel
Launch a 360-Degree (Insert Your Brand Here) Loyalty Club
By Martha L Stone
About the E-Newsletter
INMA members and registered users may subscribe and unsubscribe to The Newspaper Industry E-Newsletter by clicking here. Otherwise, first-time users may subscribe to this e-newsletter by clicking here.
About INMA
The International Newspaper Marketing Association (INMA) is a non-profit membership organisation dedicated to promoting advanced marketing principles within the newspaper industry. INMA has 1,100 members in 65 countries. INMA's four web sites include INMA. org, The Newspaper Industry, La Industria del Periódico, and Revista Ideas-Online.


