APPROVED.
Director of Public Administration
and Entrepreneurship Institute
Ural Federal University
____________ А. К. Кlyuev
00.02.2013
REGULATION
IVth International Students’ Festival of Advertising «GLASS»
1. General provisions
1.1. These Regulation determines procedures of carrying out IVth International Students’ Festival of Advertising «GLASS» (hereinafter - the Festival).
1.2. The Festival organizers are: the department of marketing communications and branding, Institute of Public Administration and Entrepreneurship at Ural Federal University named after the first President of Russia Boris Yeltsin with the support of Special Projects Department of Sverdlovsk region Governor.
1.3. Co-organizers of the Festival can be a physical or juridical party who provide direct assistance and support for the Festival.
1.4. Festival can have its own corporate identity: symbols, color, hymn.
2. Objectives of the Festival
2.1. The objectives of the Festival are:
• Development of students’ active citizenship, aimed at improving the social relations and the strengthening of public morality;
• Development of creative future advertisers’ skills, search for original solutions in the development of advertising products
3. Tasks of the Festival
3.1. The tasks of the Festival are:
- Involvement of students who are studying at Universities, colleges in contests activities, in the creative process and search of unusual solutions of advertising product creation;
- Raising the level of public interest to social advertising;
- Development of visual practical materials in the form of samples that can have a positive impact on creation of positive public opinion;
- Attraction of general public, media and professionals attention to the Festival in the field of business communications.
4. Competitions and Festival nominations
4.1. In the frame of the Festival special contests, social advertising and product advertising contests are announced.
4.1.1. Contests of social advertising and product advertising include the following nominations:
• Outdoor advertising
• Graphic and communication design
• Skills in production commercial advertising
• Video advertisement
• Radio advertising
• Advertising campaigns
• Print advertising
• Internet-advertising
4.1.2. The following types of advertising and areas of advertising activity are presented in the nominations:
Title of the competition | |
1. Social advertising | 2. Product advertising |
Nomination | |
1.1. Outdoor advertising | 2.1. Outdoor advertising |
· standard; · non-standard. | · standard; · non-standard. |
1.2. Graphic and communication design | 2.2. Graphic and communication design |
· Brand ID (corporate ID), redesign of brand ID; | · Brand ID (corporate ID), redesign of brand ID; |
· Publicity souvenir; | · Publicity souvenir; |
· POS-materials; | · POS-materials; |
· Digital-design; | · Digital-design; |
· Environmental design; | · Environmental design; |
· Booklet, postcard, menu; | · Booklet, postcard, menu; |
· Brandbook; | · Brandbook; |
· Label and packing design; | · Label and packing design; |
· Poster and bill. | · Poster and bill. |
1.3. Skills in production commercial advertising | 2.3. Skills in production commercial advertising |
· Work of director; | · Work of director; |
· Work of operator; | · Work of operator; |
· Work of screenwriter; | · Work of screenwriter; |
· Installation; | · Installation; |
· Special effects, computer graphic; | · Special effects, computer graphic; |
· Animation; | · Animation; |
· Music and sound design; | · Music and sound design; |
· Production; | · Production; |
· Performance. | · Performance. |
1.4. Video advertising | 2.4. Video advertising |
· Social advertising; | · Products, services; |
· Corporative film; | · Corporative film; |
· TV programmes and films promo, essential backgrounds and previews; | · TV programmes and films promo, essential backgrounds and previews; |
· Video clips on digital displays of outdoor/indoor advertising and mobile phones. | · Video clips on digital displays of outdoor/indoor advertising and mobile phones. |
1.5. Radio advertising | 2.5. Radio advertising |
· Social advertising; | · Products, services; |
· Broadcast design; | · Broadcast design; |
· Publicity shares, games; | · Publicity shares, games; |
1.6. Advertising campaigns | 2.6. Advertising campaigns |
· Social advertising campaign. | · Integrated advertising campaign |
· Advertising episodes. | |
1.7. Print advertising | 2.7. Print advertising |
· Art-direction; | · Art-direction; |
· Copywriting; | · Copywriting; |
· Prints; | · Prints; |
· Illustration; | · Illustration; |
· Photography. | · Photography. |
1.8. Internet-advertising | 2.8. Internet-advertising |
· Banners and postcards; | · Banners and postcards; |
· Games and promo-websites; | · Games and promo-websites; |
· Corporative websites; | · Corporative websites; |
· Viral video clip; | · Viral video clip; |
· Online-advertising campaign; | · Online-advertising campaign; |
· Mobile Apps. | · Mobile Apps. |
4.1.3. Special contests or nominations may be declared by sponsors and co-organizers of the Festival.
5. The order and timing of the Festival
5.1. The festival takes place in three stages:
Stage 1 - to inform universities and colleges about the Festival organization, acceptance of applications for participation in the Festival and contest entries works - up to April 1, 2013
Stage 2 - pre-selection of entries works in accordance with the requirements of the Regulations; an individual assessment of entries works by the jury according to nomination; preparation of Festival short-list - till April 7, 2013
Stage 3 - the exhibition and demonstration of best works, workshops, discussions on advertising issues, the awards ceremony – April 10-11, 2013
6. Conditions of the participation in the Festival
6.1. Participation in the contests is free.
6.2. Festival participants can be students from universities, colleges of different countries.
6.3. Applications and contest entries must be submitted in Russian and English.
For foreign students application and contest works must be submitted in English and may additionally be provided in the language of origin.
6.4. For each work application must be completed according to the approved form (Appendix 1). Electronic application form is on the site and http://www. glass. *****, in the section “About Festival”.
6.5. Separate application form must be completed for each contest work.
6.6. Electronic media of contest work must be signed: name of the author (s), title of the work, contest, nomination, title, year of creation. You don’t need to put information about the author in contest work.
6.7. Several works can be written on one electronic media. Each work (video or poster) must be recorded in a separate file, the blocks are not accepted.
6.8. Participant may submit three works as a maximum in one nomination.
6.9. A series of works by one participant in one theme within the nomination is regarded as one work.
6.10. Application and contest works are accepted by the Organizing Committee by e-mail: *****@***ru
6.11. You can use file exchangers. In this case, users send a link to download a file containing the work to e-mail: *****@***ru.
6.12. Works must be submitted no later than 23 hours and 59 minutes (Moscow time) on April 1, 2013. In the text of the letter the full name and title of the work should be written.
6.13. Festival organizers reserve the right to use the works in the non-commercial purposes (to reproduce the work in the order to promote Festival, in educational and informational publications, catalogs, for broadcasting on television and radio, as well as printing on other advertising spaces and advertising medium, to use for training purposes) according to the legislation of the Russian Federation copyright law.
6.14. In the case of making claims, complaints of third parties, including the owners of copyright and related rights to the presented work, the participant agrees to resolve them on their own behalf and for its own expenses.
6.15. Submitted works will not be reviewed or returned.
6.16. Filing of application and works presentation for the competition means that the participant accepts all the conditions of the contest and agrees with the terms of the Festival.
7. Requirements for works
7.1. The works submitted to the contest must not contain:
- Any form of references to political parties, political slogans;
- Statements containing anti-State and anticonstitutional meaning;
- Images of pornography, Nazi symbols, violence, discrimination, vandalism;
- Images that reflect the physical suffering of people and animals;
- The information in any way humiliating person’s dignity or a separate ethnic group.
7.2. The works submitted to the contest of advertising shouldn’t also include:
- Authors' names, addresses and phone numbers, information about sponsors, the names of politicians and leaders, names and symbols of religious leaders and religious movements, holistic religious texts, hymns and rituals;
-Names and references to logos, brands of commercial advertising;
- Texts, scenes, sound effects, indicating performance of sexual act or violence, as well as any forms of expressing the feelings of fear, stress.
7.3. Specifications for the works:
• «Video advertising": format AVI, clip length is up to 60 seconds.
• «Radio advertising": Format mp3, bitrate of 32 kbit / sec., the maximum running time 90 sec.
• «Graphic (print) advertising": TIFF or JPG, color system CMYK, resolution of 300 to 600 dpi.
• «Unusual advertising", "Identity" (Identity), "Photo advertising": the electronic version of the A4, in JPEG or TIFF format with a resolution of 150-300 pixrls / inch (pixels / inch).
• «Internet advertising": an electronic version or Internet address of the site.
7.4. Works that are not suited to the requirements will not be allowed to participate in contests program of the Festival, but can be shown out of Festival competition by the decision of the Organizing Committee.
8. Criteria of contests materials selection.
8.1. There is the following established criteria for the selection of contests materials:
• originality, easy to understand the basic ideas of the works;
• The quality of performance;
• The use of modern technologies in the creation of advertising.
8.2. In the contest of social advertising the advantages of the work will be given to works where the focus is not only on the problem, but also it offers a practical solution of it.
9. Organizing Committee
9.1. Festival is managed by the Organizing Committee (hereinafter - the organizing committee).
9.2. Members of the Organizing Committee are approved by the order of the director at the Institute of Public Management and Entrepreneurship, UrFU.
9.3. Organizing Committee determines the order of the Festival stages, the program of events, the jury, provides information and advertising support.
9.4. The organizing committee is guided with this Regulation and applicable legislation in its work.
10. Sum up the results of the Festival
10.1. The jury works on the principle of voluntary participation.
10.2. The jury determines the winners in each nomination by the majority of votes.
10.3. The jury's decision cannot be appealed.
10.4. The jury has its right not to award for showing low quality of the works or in the case of competitors’ absence (in the case when at least three works are presented in the nomination).
10.5. On the first stage received works which are suited to the formal requirements are encoded according to the rules and are sent to the jury. The jury evaluates each creative work according to the five-point scale of above criteria. The processing of a rating assessment forms received works. While processing assessment forms, the rating of received works is determined. Best works according to rating are put in the short-list of the Festival.
10.6. On the second stage the jury determines the winners in each contest, in each nomination, as well as the owner of Festival Grand Prix according to the number of winners.
10.7. One winner is determined in each contest, in each nomination.
10.8. Among the winners the owner of the Grand Prix is determined.
10.9. The winners will be awarded with a the winner’s certificate.
10.10. Participants who got to the short-list will be awarded with a finalist’s certificate.
10.11. Participants who didn’t get to the short list, receive a certificate of participant.
10.12. Co-organizers and sponsors of the Festival can establish additional prizes to encourage the participants after agreeing with the Organizing Committee.
10.13. At the end of the Festival (in electronic form) catalog may be published, which will include the best works of the participants.
11. Festival funding
11.1 Financing Festival is funded by the Institute of Public Administration and Entrepreneurship, UrFU, sponsors and co-organizers.
11.2. Payment of travel expenses of the Festival participants and their accompanying teachers are made by the sending party.
