The Newspaper Industry E-Newsletter. Headline News

The Newspaper Industry E-Newsletter
Distributed exclusively to members and subscribers of INMA
Volume 5, Number 49
Distributed 8 December 2004
Current E-Newsletter Circulation: 5,092

 
Early registration deadline for the INMA Circulation Summit in Miami is December 15. Click above for the complete program, now online!

Selected by the staff of the International Newspaper Marketing Association (INMA), the following are headline links to news and features on the newspaper industry that have been posted to the web in the past seven days. These items may be found at The Newspaper Industry, a web portal to the business of newspapers produced throughout the day by INMA. A Spanish-language version of this web site, La Industria del Periódico, may be found by clicking here.

Headline News

Advertising

Publicitas is a partner of INMA and an international advertising and promotion group. Click here for more details.

Hong Kong Doctors Now Allowed To Advertise In Newspapers At UBS Media Week Conference in New York, Newspaper Advertising Outlook For 2005 Generally Positive Chicago's Daily Herald Partners With Direct Mailing Company, Includes Advert Package In Daily Newspaper Korea Broadcasting Advertising Corp. Reveals Internet Media and Free Newspaper Advertising Revenues Up 20% In 2004 Advertising Spending In U. S. Newspapers Forecast At US$48.6 Billion For 2005, Up 4.1% From 2004 Deutsche Bank Predicts Wal-Mart Advert Spending Very Beneficial For Newspaper Industry U. S. Retailer Wal-Mart, Typically Averse To Newspaper Advertising, Is Spending Big On Christmas Adverts Following Poor November Newspapers Take Largest Slice Of U. S. Advertising Pie In 2004 New Report Shows Australasia's Advertising Rates Highest In the World Readership Figures' Role In Newspapers' Relationships With Advertisers

Circulation

At Second Glance, Circulation Scandal's Impact Worse Than First Thought

Classifieds

Online Job Site Revenue Growth Outpaces That Seen In Newspaper Classifieds Entrepreneur's Classifieds Web Site Faces Crowded Internet

Convergence

Convergence Not Yet Fully Utilised By Newspapers and Broadcasters, University Study Shows Online Blogging Playing Role In Shaping Future Professional Journalists Web Site Click-Throughs Steer Chilean Newspaper's Content Mulit-Media Project To Focus On Local News Wall Street Journal Mobile Service Sends Newspaper Content To Cellphones

Journalism

In U. S. Poll, Newspaper Reporters Score Poorly In Honesty and Ethical Standards Internet Playing a Growing Role In Journalism Program Curriculums. Following Staff Objections, Removes Advertising Links From News Stories Op-Ed Pages Seek a Younger, More Diverse Readership

Management

London's Evening Standard Reports Return To Profitability E. W. Scripps Forecasts Revenues Up In 2005 Ohio's Vindicator To Replace Striking Employees With Temporary Workers From Other Newspapers Paxton Media Group Purchases Durham, North Carolina's Family-Owned Herald-Sun Newspaper Houston Chronicle Adds La Voz Newspaper To Spanish-Language Product Range Beijing Media Corp. Expects To Earn US$100 Million From Hong Kong Stock Exchange Listing Slow Advertising Growth Prompts New York Times To Predict Poor Fourth Quarter Earnings Daily Mail's Outlook For 2005 Predicts Stabile Circulation But Advertising Downturn Daily Mail Pursuing Options To Boost Flagging Circulation Goldman Sachs Forecasts Unexceptional 2005 For Newspaper Industry Financial Troubles Block Staff Wages At Sing Pao Daily News of Hong Kong Staff At French Newspaper LibИration Approve Sale Talks With de Rothschild

Media

Press and Journal's Weekday Editions Poised To Follow Saturday's Newspaper To Compact Format Aberdeen's Press and Journal Makes Tabloid-Format Saturday Edition Permanent Funding Of Emerging Nationalist Newspaper In Ireland Sparks Dispute Associated Newspapers Ramps Up For Launch Of New Freesheet Financial Times Editor Upbeat Following Newspaper's Slump, Citing Recovering International Circulation and Return To Black Ink In 2005 Shifting Readership and Ownership Changes Present Challenges To France's Faltering Newspapers International Freesheet Metro Establishes New Edition In Nice Freesheet Targeted Toward African-Americans, Our Weekly, To Launch In Los Angeles Los Angeles Times Shuttering National Edition, Citing Widespread Availability Of Internet News Sources Japanese Newspapers Owe Circulation Success To Ample Content, Even-Handed Editorial Stance Switch To Tabloid Revitalising British Newspaper Industry While West Suffers Readership Downturn, Asian Newspapers Enjoy Robust Improvements in 2004 Syrian Government Authorises New English - and Arabic-Language Newspapers

Press Freedom

In Kyrgyzstan, Threats Against Editor Close Independent Newspaper Faktor Independent Tajikistan Newspaper Ruzi Nav Waiting To Print Cuba Releases Imprisoned Journalists Sudanese Authorities Detain Opposition Newspaper Editor Without Charge

Research

Study Shows Including Newspapers In a National Advertising Campaign Doubles Impact Study Finds Tourists Turn First To Newspapers For Local Information

New From INMA: 2004 Benchmark Survey of Marketing and Sales Expenditures

Newspapers continue to spend approximately 2 percent of revenues marketing themselves, according to the "2004 Benchmark Survey of Newspaper Marketing and Sales Expenditures" published by INMA. The finding is consistent with similar studies of newspaper marketing budgets from the past four years.

The new report is based on a survey of sales and marketing executives at 72 INMA member newspapers conducted in September and October 2004. This represents third consecutive year in which the survey has been conducted, allowing for year-to-year comparisons.

Order the report and see how newspapers break out their marketing expenditures in terms of monies spent on circulation, advertising, public relations, the Internet, and more. Circulation and advertising acquisition and retention are detailed, including marketing methods used and those projected in the next four years -- including how newspapers expect to transition from a reliance on telemarketing and which media will likely benefit. For the first time, circulation marketing expenditures are broken out by whether the newspaper's sales are dominated by subscriptions or single-copy.

Expenditures are compared within circulation groups and among global geographies.

The "2004 Benchmark Survey of Newspaper Marketing and Sales Expenditures" is the perfect benchmarking tool for newspaper marketing and sales operations. The report is available to INMA members for US$35 and to non-member for US$75. Member participants in the survey may contact INMA to receive a free copy of the report. Orders may be placed at the INMA. org bookstore.

Click here to order your e-booklet today

Special Notice: Newspaper Marketing Awards Competition Deadline January 25!

The deadline for entering the 70th Annual INMA Newspaper Marketing Awards competition is January 25. Click here for complete information on the awards competition. For the first time in five years, there are completely new categories in this year's INMA Newspaper Marketing Awards competition. Click below to download the awards competition's Call For Entries directly (PDF format):

Deutsch | English | Español | PortuguЙs

Deadlines and Diary Dates

INMA-University of Antwerp Executive Training Programme: Newspaper Marketing For Success (Module 1 of 3), 16-19 January 2005, Antwerp, Belgium INMA Newspaper Marketing Awards Competition, 25 January 2005 INMA Circulation Summit, 27-28 January 2005, Miami, USA INMA-University of Antwerp Executive Training Programme: Newspaper Marketing For Success (Module 2 of 3), 15-18 March 2005, Boston, USA INMA Market Intelligence Workshop, 11-12 April 2005, Hackensack, New Jersey, USA INMA World Congress of Newspaper Marketing, 9-11 May 2005, Las Vegas, USA INMA-University of Antwerp Executive Training Programme: Newspaper Marketing For Success (Module 3 of 3), 1-4 June 2005, Antwerp, Belgium INMA Dutch-Flemish Conference, 16-18 June 2004, Bruges, Belgium INMA Europe Conference, 21-24 September 2005, Istanbul, Turkey INMA Latin America Conference, October 2005, Manaus, Brasil

About INMA

The International Newspaper Marketing Association (INMA) is a non-profit membership organisation dedicated to promoting advanced marketing principles within the newspaper industry. INMA has 1,000 members in 67 countries. INMA's four web sites include INMA. org, The Newspaper Industry, La Industria del Periódico, and Revista Ideas-Online.