The Newspaper Industry E-Newsletter

The Newspaper Industry E-Newsletter

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Selected by the staff of the International Newspaper Marketing Association (INMA), the following are headline links to news and features on the newspaper industry that have been posted to the web in the past seven days. These items may be found at The Newspaper Industry, a web portal to the business of newspapers produced throughout the day by INMA. A Spanish-language version of this web site, La Industria del Periódico, may be found by clicking here.

Headline News

Advertising

Publicitas is a partner of INMA and an international advertising and promotion group. Click here for more details.

Study Finds Insert Advertising Readership at Strong Levels Australian Newspaper Publishers Band Together to Create Organisation to Promote Newspapers to Advertisers and Marketers

Circulation

South Africa's Zulu-Language Isolezwe Boasts 32% Year-on-Year Growth Since Its 2002 Launch Circulation Among the UK's Popular and Mid-Market Tabloids Slip in January Compared to Year Earlier Performances Circulation of the UK's "Quality" Newspapers Up in January Over December Level, But Only a Few Exceed Their January 2005 Showing January Audits of UK Newspapers Find New Commuter Newspaper City AM Circulation Up From December Figure Following Switch to Berliner Format, UK's Observer Sees a 100,000 Copy Month-to-Month Circulation Rise in January Small, Local Newspapers Have Advantages in Retaining Readers City Government in Fort Worth, Texas May Enact New Fees and Restrictions on Newspaper Boxes

Classifieds

USA Today's Web Site to Feature Real Estate Listings in Partnership With Job Seekers Still Turning to the Newspaper, Despite Internet Success in Recruitment Advertising Success of Online Classifieds Web Sites a Worrying Trend for Newspapers

Internet

Association of Online Publishers' Poll Finds Half of UK Newspaper Publishers Planning Podcasts Chicago Daily Herald Launches Online Community Web Site, Plans Youth-Oriented Print Extension in the Spring Belgium's De Tijd to Offer Readers Digital Edition on Electronic Devices New York Times to Distribute Video Content Across Its Web Sites Houston Chronicle's Plan for the Enron Trial Illustrates the Role of the Internet in Newspapers' Coverage

Management

Knight Ridder Assembling Panel to Evaluate Bidders Future Management of the Daily Mail & General Trust's Pension Scheme May Affect Bids' Success UK's Newquest Regional Newspaper Group to Pursue Cost-Cutting Programmes Across Its Properties Analysts Place Odds on Sale of Knight Ridder Going Through Guardian Media Group Denies Reports That It May Sell Off the Manchester Evening News Los Angeles Times Circulation and Advertising Woes a Pressing Issue for the Tribune Company UK's Herts & Essex Newspapers Closing Stevenage Edition of the Hertfordshire Mercury, Citing Slow Sales Virginia Community Newspaper Publisher Amendment One Acquired by Publisher American Community Newspapers Gannett's Bid for Northcliffe Newspapers in the UK May Impact the Company's Knight Ridder Interest Knight Ridder's Corporate Charter May Require Maintaining Journalisic "Quality" in Sale Massachusetts' Spanish - and Portuguese-Language Newspaper Gente Closes Following Management Disputes Belo Shareholder Capital Research and Management Ups Stake to 5.1% Belo Reports 4th Quarter 2005 Profits Down 25% Compared to the Same Period in 2004 Gannett Stands to Become UK's Largest Regional Newspaper Publisher if Bid for Northcliffe Newspapers Goes Through Journalists at UK's Independent May Strike Over Pay Dispute UK's Mail on Sunday to Cut 15 Editorial and Administrative Positions Press Closing in the UK to Cost News Corporation ё56 Million Knight Ridder's January Revenues Up 6.4% Over Previous Year's Ireland's Thomas Crosbie Holdings Buys the Echo Group of Newspapers Scottish Newspaper Distribution Group John Menzies Acquires Acquires English Newsagent Chain Chester Independent Wholesale Newsagents UK's Johnston Press Not Going to Go It Alone in Bid for the Daily Mail & General Trust's Regional Newspapers New York Times Reports Limited January Revenue Growth

Media

Massachusetts Programme Reads Newspapers to the Blind Over the Radio Sweden's Hallands Nyheter Planning Switch From Berliner to Tabloid Format South Africa's BDFM, Publisher of Business Day and weekly magazine Financial Mail, to Launch Broadsheet, The Weekender India's Pattali Makkal Katchi Party to Launch a Daily Newspaper, Tamil Oosai Reviews, and Criticisms, Are in for the Irish Edition of the Daily Mail New UK Sports Newspaper, the Sportsman, Set to Launch in March Chicago Sun-Times Launching News Wire Service Germany's SЭddeutsche Zeitung Unveils New Layout and Design Media Organisation the Yemen Female Media Forum Launches Newspaper, Al-Raidah Following Muslim Protests Over Muhammad Caricatures, EU May Establish Guidelines for Media "Self-Regulation" Nova, a South African Daily Aimed at Young, Urban Professionals, Closes 4 Months After Launch Following Flat Circulation

Press Freedom

Indonesia's Government Suspends Publication of the English-Language Sarawak Tribune for Printing Cartoons Offensive to Muslims Mexico's El Manana to End Investigative Reporting on Illegal Drug Trade After Its Offices are Fired Upon

Stories of Interest

Massachusetts Programme Reads Newspapers to the Blind Over the Radio

New Today From INMA: "Free and 'Lite' Newspapers: The Answer For the New Generation?"

Newspaper publishers are pursuing new and innovative strategies to capture elusive and highly coveted young adult audiences. In INMA's latest report, "Free and 'Lite' Newspapers: The Answer For the New Generation?" explore how slimmed-down print products are being used to turn young urban professionals into the newspaper readers of tomorrow.

In this electronic report, INMA takes a closer look at how publishers' product strategies are being used to draw in new readers and reach untouched audiences. It does so by exploring the two broad genres of product that publishers have injected into urban markets:

Stand-Alone Dailies: Daily newspapers with independent owners and independent content/advertising streams, designed to attract their own audience with their own brand while competing with traditional paid dailies in local markets. Brand Extension "Lite" Newspapers: Daily newspapers owned by traditional newspaper companies seeking to recapture demographic segments with which the traditional product has failed to connect and steer readers to the full-price newspaper.

This study examines:

How free commuter dailies and brand-extending "lite" newspapers are finding new avenues into readers' lives. How they have moved beyond the public transportation systems in which they first appeared. How traditional newspaper publishers are reshaping their products to produce unique, smaller versions.

Containing more than 20 case studies of newspaper publishers using free commuter dailies and brand-extension "lite" newspapers to reach audiences with innovative, appealing new print products, "Free and 'Lite' Newspapers: The Answer For the New Generation?" promises to be an educational and inspiring examination of this alternative search for the young urban reader.

Click here to order your report today

Deadlines and Diary Dates

Workshop Innovationen im Zeitungsmarkt (INMA/ZMG), 16-17 February 2006, Frankfurt, Germany INMA-University of Antwerp Executive Training Programme: Newspaper Marketing For Success (Module 3 of 3), 22-24 March 2006, Antwerp, Belgium INMA Sports Marketing Forum For Newspapers, 4 April 2006, Chicago, USA INMA World Congress, 5-7 April 2006, Chicago, USA Mobile Telephony Use for Newspaper in Editorial, Marketing, Promotion, and Advertising Departments: An INMA/Ifra Seminar, 9 May 2006, Amsterdam, The Netherlands INMA Baltic Summit, 11-12 May 2006, Tallinn, Estonia INMA French Seminar, 15-16 June 2006, Bisschofsheim, near Strasbourg, France INMA Europe Conference, 20-23 September 2006, Barcelona, Spain INMA Research Seminar, 20 September 2006, Barcelona, Spain INMA North America Smart Newspapers Marketing Conference, 5-6 October 2006, Atlanta, Georgia, USA INMA Latin America Conference, 11-13 October 2006, San Juan, Puerto Rico INMA-University of Antwerp Executive Training Programme: Newspaper Marketing For Success (Module 1 of 3), 26-28 October 2006, Antwerp, Belgium INMA Market Intelligence Workshop, 9-10 November 2006, Fort Worth, USA

Recent Columns at INMA. org

Experience the Message, Lean Solutions, The Power Years, and Dealing With Darwin
By Stephen C. Johnson

The Internet is Work, Newspapers are Enjoyment
By Rodrigo Fino

Pairing Text Messaging and Today's Newspapers
By Mark Challinor

10 Ways to Build Ad Revenues in Turbulent Times
By Len Kubas and Chris Kubas

Marketing at Google
By JosИ PodestА

Newspapers Don't Need to Apologise for Not Being "Real Time"
By Scott Stines

Something's Not Working
By Sergio Rego Monteiro

About the E-Newsletter

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About INMA

The International Newspaper Marketing Association (INMA) is a non-profit membership organization dedicated to promoting advanced marketing principles within the newspaper industry, strengthening the marketing of newspaper companies' products, and approaching all activities with a global perspective.

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