Module Name: Management and marketing in social sphere organizations

1. Module Name: Management and marketing in social sphere organizations

2. Module Code: SPIP_ 8_3.3.1.14_3

3. Module Type: compulsory

4. Semester: 2

5. Module structure: the total number of academic hours – 108 (ECTS credits– 3)

class hours – 44 (lectures ‑ 20, practical classes – 14, laboratory classes – 10)

6. Lecturer: Iryna V. Albul – candidate of pedagogical sciences, associate professor

7. Education outcomes:

After the module studying a student is to:

know: effective approaches in organizational actions related to social sphere organizations realization; effective methods of managerial decisions-making; tools and techniques of business and personal communications establishing; basics of enterprise activity planning, reserves of motivational styles search;

be able: to search an appropriate niche on social services market and opportunities of new organization opening; to choose an adequate management style, establish industrial contact; to implement in practice the functions of forecasting, planning, organization, motivation, coordination, accounting and control; responsibly and consciously treat to decisions-making

8. Teaching mode: classes

9. Required compulsory prior and related modules: management of social work,

organization of public and specialized social services activity, actual problems of social and pedagogical work theory and practice

10. Module content:

The concept of marketing. The process of marketing management in social sphere organizations. Marketing environment. Marketing planning. Marketing and community. Introduction to Management. Specific management in social sphere organizations. Management and leadership. Development projects. Organisation as a management function. Control as a management function. Conflict management and stress prevention. Social responsibility and ethics management.

11. Literature to use:

1. Актуальні проблеми соціально-педагогічної роботи / модульний курс дистанційного навчання // , , . – К., 2002. – 164с.

2. Соціальна робота в Україні: Навчальний посібник/ І. Д.Звєрєва, , та ін. – К.: Центр навчальної літератури, 2004. – 256с.

3. Шендеровский и методические аспекты управления персоналом вслужбах социальной сферы. Учебно-методическое пособие. – К., 2002. – 305 с.

4. Шендеровський К С. Управління соціальною роботою з дітьми та молоддю. Менеджмент соціальної служби: Навчально-методичний посібник. – К., 2002. – 204 с.

12. Forms and methods of instruction: lectures, seminars and laboratory classes; out schedule individual work.

13. Evaluation methods and criteria:

· Current control (80 %): oral feedback, modular control, individual work,

individual research assignment

· Final control (20 %, exam): testing

14. Language of instruction: Ukrainian