Nizhny Novgorod Institute of Management and Business
Department of Foreign Languages
УТВЕРЖДАЮ
зав. кафедрой иностранных языков
к. филол. н., доц.
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Дата _________ Ф. И.О. студента ______________________________________________________________
Факультет ________ специальность________________ группа (поток) ___________ Город ____________
Контрольная работа
по дисциплине «Иностранный язык» (английский)
для студентов заочной формы обучения
(Реклама и связи с общественностью)
I. Вставьте артикли.
1. We have ________ big car. ____ car is white. It’s ______ fast car. I like ______ our car.
2. Is ______ house small?
3. I like ______ sweet coffee.
4. This is ______ apple pie. It is ______ tasty pie. I like ______ apple pies.
5. I have ______ pencil. ______ pencil is on my desk. It is ______ fine pencil.
6. Helen has ______ nice handbag. ______ handbag is black. I like ______ handbag. It’s ______ leather handbag.
II. Вставьте предлоги.
1. Jane is going to marry ___ a businessman.
2. Tell me ___ few words ___ your family. How many people does it consist ___ ?
3. I’d like to listen ___ music. May I switch ___ the radio?
4. This road goes ___ Moscow.
5. It's very frosty. The temperature must be about 20 degrees ___ zero.
6. Wait _ me. I’ll be ready _ a minute.
III. Напишите следующие существительные во множественном числе, разделив их на три колонки в зависимости от согласного звука в окончании: [s], [z], [iz].
Branch. Month. Baby. Photo. Sentence. Knife. Handkerchief. Holiday. Desk. Bed. Worker. Page.
[s] | [z] | [iz] |
IV. Поставьте существительные в скобках в форму притяжательного падежа.
1. Where are (James) things?
2. The (students) notebooks are on the (teacher) table.
3. Her (aunt) flat is on the first floor.
4. (Mary) and (Ann) faces are round.
5. (Irene) and (Robert) family is very close.
V. Напишите сравнительную и превосходную степени следующих прилагательных и наречий.
1. Strong. 2. Big. 3. Pretty. 4. Slowly. 5. Helpful. 6. Badly. 7. Little. 8. Good-looking. 9. Simple. 10. Expensive.
VI. Вставьте "than", "as.. as", или "not so as".
1. Our teacher is not strict theirs. 2. I can do it better Tom, but I can't do it well Roger. 3. My mother cooks well my grandmother. 4. Is it colder yesterday? 5. The last story in the book is short the others but it's much more interesting all of them.
VII. Раскройте скобки и напишите прилагательные и наречия в нужной форме.
The study is (cosy) room in the flat. It's (big) than the bedroom but not so (large) as the sitting-room. 2. I you sleep (little) you'll have (much) time for studies. 3. Carol's group-mates are (talented) than she. She is (bright) among them. She studies (good) than any of them. 4. There are (few) students at the French than at the English faculty. 5. Speak (loudly), please. I can't hear you.
VIII. Вставьте личное или притяжательное местоимение в соответствующей форме.
1. Who's that man? What's ____ name? We don't know _____ . 2. Wait for ____ , we are coming. 3. Here is ___ telephone number. Ring _____ up at seven. I'll be at home. 4. We are neighbours with the Reeds. _____ flats are next door. _____ is on the right and _____ is on the left.
IX. Вставьте в пробелы some, any, none и их производные everything, anything, everybody, nobody, nothing, anything, somewhere.
1. Calm down. There's ____ to worry about. 2. I need ___ paper. Have you got ___? 3. I don't know her address but they say she lives _____ in the city centre. 4. It seems strange ___ of them can't say ___ about the incident. All of them saw ___ from beginning to end. 5. What's her name? ___ knows that her first name is Rita but ___ can tell me her surname.
X. Переведите на английский язык, используя конструкции “There is/are…” или “It is…”
У меня небольшой дом. В нем две комнаты. Комнаты светлые, так как в них большие окна. Спальня такая же большая, как и гостиная. Кухня не такая большая, как эти комнаты, она намного их меньше. Самая маленькая комната – ванная.
Вокруг моего дома большой сад. В нем много яблонь. В этом году много яблок, но цветов уже нет. Сейчас ранняя осень. Сентябрь. Вечер. Небольшой ветерок, но все еще довольно тепло. Бабье лето. Прекрасная погода! В Москве идет дождь, а у нас в городе пока сухо. Говорят, дождь будет завтра.
XI. Назовите время английского глагола, выражающее действие, которое:
| A | B | C |
(1) регулярно или постоянно происходит в настоящем. | PRS | V1 / V-s | always, every day |
(2) произошло или регулярно или постоянно происходило в прошлом. |
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(3) произойдет или будет регулярно или постоянно происходило в будущем. |
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(4) происходит в момент речи или запланировано на ближайшее будущее. |
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(5) происходило в какой-либо момент или период времени в прошлом. |
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(6) будет происходить в какой-либо момент или период времени в будущем. |
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(7) произошло в прошлом, но связано своим результатом с настоящим. |
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(8) произошло до какого-либо момента или события в прошлом. |
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(9) произойдет до какого-либо момента или события в будущем. |
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1. Впишите его сокращенное название в колонку А (например, PRS – Present Simple, PRC – Present Continuous и т. д.)
2. Впишите в колонку В формулу его образования, используя сокращения V1, V2, V3 – первая, вторая или третья форма, V-s – S-форма, V-ing – ING-форма смыслового глагола (например, am/is/are+V-ing времени PRC).
3. Впишите в колонку С обстоятельства времени, используемые с этими формами.
4. Составьте с ними по одному предложению. Например: (1) He always goes to the institute by bus.
5. Преобразуйте их в разделительные вопросы, добавив в скобках вторую часть. Например: (1) He always goes to the institute by bus, (doesn’t he?).
6. Задайте к этим предложениям 4 вопроса: общий, альтернативный и два специальных: один к подлежащему, другой к второстепенному члену. Например:
(1) He always goes to the institute by bus.
- Does he always go to the institute by bus?
- Does he always go to the institute by bus or by tram?
- Who always goes to the institute by bus?
- Where does he always go by bus?
Подчеркните глаголы, которые нельзя использовать во временах Continuous:
talk, fall, hear, look, see, write, understand, hope, forget, wait, know, want, listen, realize, bring, belong, remember, love, dislike.
XII. Поставьте глаголы в скобках в нужную видовременную форму.
A. Present Simple or Continuous?
1. I now (translate) a text. Whenever I (come) across an unknown word I (look) it up in the dictionary. 2. Kate (be) busy at the moment. She (have) a music lesson. 3. You (see) the woman over there? It (seem) to me that she (cry). 4. Something is wrong with the phone. I (listen) to you but (not hear) all you (say).
B. Past Simple or Present Perfect?
1. We (not to study) this subject at school.
2. We (not to study) this subject up to now.
3. Nora is ill. She (to be) ill for a week.
4. Nora (to be) ill for a week but she already (to recover).
C. Present or Future Simple?
1. I should like to know if he (to join) us next week. 2. I'll be glad if he (to join) us next time. 3. I'll be upset if he (not to join) us next time. 4. I wonder when it (to stop) raining at last. 5. We shall be happy when it (to stop) raining at last.
D. Past Simple or Continuous?
- I know you (to visit) your friends at the hostel yesterday. You (to have) a good time?
- Yes. When I (to come), Olga (to write) a letter home and Mary (to do) her homework. Then they (to make) tea and (to treat) me to very tasty biscuits. I (to spend) about two hours with them. All that time we (to discuss) our college affairs.
E. Past Simple or Perfect?
1. He (to understand) that he (to make) one more mistake.
2. They eagerly (to begin) to discuss the story they just (to read).
the end of the working day she (to do) a lot. She always (to do) much work that year.
F. Future Simple, Future Continuous or Future Perfect?
1. I (to do) my homework tomorrow. 2. I (to do) my homework at six o’clock tomorrow. 3. I (to do) my homework by six o’clock tomorrow. 4. Don’t come to my place tomorrow. I (to cook) the whole evening. 5. When you (to go) to see your friend next time? 6. You (to do) this work by next Sunday?
F. Use all the tenses.
1. Mr. Roberts _ (take) the newspaper which Mrs. Roberts _ (bring) for him and _ (begin) to read the weather forecast for the next two days. He _ (be) glad to learn that the weather _ (keep) fine. “You know,” he cried to his wife who _ (make) supper in the kitchen, “if the weather _ (be) fine, we _ (go) out of town for the weekend!”
2. - You still ______ (work), Henry?
- Yes, I ____ . I ____ (not finish) yet. The work ____ (be) difficult.
- Why Bob ____ (not help) you yesterday?
- He couldn't. He ____ (be) very busy. He ____ (write) his essay all day long,
and after he ____ (do) that, he ____ (begin) reading up for a seminar.
- You ____ (be) through tomorrow?
- I hope, I ____, if I ____ (work) hard.
G. Rewrite these sentences using the Passive Voice.
Example
My parents let me stay up late yesterday. I was let to stay up late yesterday.
1. The garage services my car every six months. My car…
2. We buried our father at sea. Our father…
3. They will change the broken window pane for free. The window pane …
4. The mechanics are repairing your car. Your car…
5. They make us leave our coats in the cloakroom. We…
6. When we arrived they were discussing the new prices. The new prices
7. The management have offered the workers a pay rise. A pay rise …
8. They say they will have faxed their reply by the weekend. Their reply…
9. I can see that nobody has cleaned the bathroom for weeks. The bathroom
10. The manager hadn't informed me of his decision before it was too late. I…
G. Translate into Russian.
- Кому ты пишешь письмо?
- Нине.
- Ты ей очень часто пишешь, да?
- Да, на той неделе я написала три письма.
- Сколько она уже прожила на севере?
- Пять лет.
- Ей там нравится жить или нет?
- Нравится. Она не собирается возвращаться в Москву.
- Мой брат когда-то тоже жил на севере.
- Чей брат жил на севере? Твой?
- Мой.
- Никогда не знала, что у тебя есть брат.
- Был. Он умер в прошлом году. Он был моряк и знал, что его пошлют на северный флот. До того как он уехал на север, он окончил институт. Он говорил, что это были лучшие годы в его жизни.
- Он похоронен на севере?
- Нет. Его тело перевезли сюда.
XIII. Вставьте подходящие по смыслу модальные глаголы can, may, must, needn’t или их эквиваленты be able to , be allowed to, have to, be to в соответствующем времени.
1. They ____ to invite an interpreter as none of them ____ speak French. 2. Have you got any plans for tomorrow? What ____ you to do at three? _______ I come? Will you _______ to speak to me? 3. The salad tastes good. You ____ not put any more dressing. 4. I think you won’t ______ to take his tape-recorder. He never gives it to anyone.5. You ________ not come so late.
XIV. Переведите на английский язык, используя модальные глаголы или их эквиваленты.
1. Вам нельзя волноваться, вы больны. 2. Мы должны были собраться около общежития. 3. Я полагаю, мне разрешат навестить ее. 4. Я спросил лектора, можно ли задать ему вопрос. 5. Надеюсь, мне удастся увидеть его вечером. 6. Ни к чему гладить эту блузку. 7. Нам пришлось ехать ночным поездом. 8. Почему ты не смог прийти? 9. Ты должен все объяснить.
XV. Переведите прямую речь в косвенную.
1. “Don’t tease me, Ann”, the girl’s mother said.
2. The father asked, “Where did you go yesterday evening, Bob?”
3. The teacher asked the pupil, “Who’s your favourite writer? Have you got any of his books at home?”
4. “You may come any time tomorrow”, Jain said to her friend.
5. “Will you wash up as soon as you have breakfast?” Ted’s room-mate asked.
XVI. Переведите текст.
There are a number of regulations that control the content of advertisements and firms are required to follow the British Code of Advertising Practice. Some important extracts from this code are: all advertisements should be legal, decent, honest and truthful; should be prepared with a sense of responsibility to the consumer; should conform to the principles of fair competition as generally accepted in business; no advertisement should bring advertising into disrepute or reduce confidence in advertising as a service to industry and to the public.
The major management problems having to do with advertising are how much money to spend, how to allocate it, how to schedule the advertising, and how to measure its effectiveness.
Once the firm has decided on running the advertising campaign it must then decide on the message, the mass media and the receiver. All these factors will be linked. It could be that the receiver-the so-called target audience-will determine the message and the media. If, for example, the product is a children’s toy, the advert should be placed on television at particular times of the day.
In designing of the message the advertiser will need to consider the following:
1. The content of the message: this will depend on the type of product and the market in which it is to be sold.
2. Who is the receiver? The message may be directed at a particular group of the population, in which case it may have to be delivered in a particular way using a certain media.
3. The person used to send the message: very often large firms use celebrities that they think appropriate for the product.
4. The timing and number of messages: an advertiser has a choice between two approaches to an advertising campaign. It can be extensive, where the object is to reach as wide an audience as possible using different media. On the other hand, it can be intensive, where the object is to reach a particular group repeatedly (products such as coffee, washing powder are advertised intensively on television).
Having decided on the message, the advertiser then has to choose the most cost-effective media: television, local radio, newspapers, billboards, buses and so on. For a firm advertising an industrial product the choice may be limited to exhibitions, magazines and direct mail.
