Pop-up Shop and Portable Site Specifications

Pop-up Shop and Portable Site Specifications

Definition

The Pop-up Shop and other Portable Site ads are turnkey ad units which pull in a retailer’s entire fully functioning website. A 970x66 base unit expands on mouse hover with 3-second delay to reveal full experience in a Lightbox treatment. Advertisers can leverage functionality on their website within the ad unit such as featuring localized offers, gift guides, etc.

CBS Interactive offers this unit through our approved Third-party vendor.

Pop-up Shop/Portable Site Example:

Technical Specification

I. 970x66 Base Unit Specifications
Item	Specification
Dimensions	970w x 66h pixels
File Format	HTML5 GIF/JPG: Default image required for 970x66
Maximum Size	GIF/JPG: 50k HTML5: 200k
Animation	HTML5: 30 seconds maximum
Frame Rate	24 frames per second maximum
Audio	Not allowed
Video	Not allowed
Rollover Expand	Lightbox expand panel is triggered upon mouse rollover. Must contain a 3 second delay to expand. Third-party vendor will add countdown timer to visualize the ad expansion.
CPU Consumption	Should consume no more than 25% of users CPU resources on an average system.
Z-index Guideline	Set ad to z-index between 1000 and 4999.
Third-Party Serving	Available through our approved Third-party vendor Flashtalking only

II. Lightbox Expand Panel Specifications
Item	Specification
Dimensions	Lightbox expand panel: 980w x 800h pixels
Site Link	An active URL must be provided for the site landing page within the Portable Site panel. CBS Interactive recommends a unique URL for tracking ad-related referrals to an advertiser’s site. Users interact with existing site functionality within the Portable Site. The URL that is expanded may not serve any pop-up or pop-under content/ads for the duration of the campaign. The URL of the expanded site is loaded in to an iFrame. Some websites (such as Facebook and Pinterest) prevent pages from serving into an iFrame. If you are unsure whether your client's site can be loaded in to an iFrame, please contact your CBS Interactive representative.
Close Button	Must contain a Close button in the upper right hand corner of the Portable Site. Close button is included by Third-party vendor, and must be user-initiated by click.
Third-Party Serving	Available through our approved Third-party vendor Flashtalking only

III. Checklist

Pop-up Shop/Portable Site 970x66 base unit – HTML5. Countdown timer should not be included, and will be added by the Third-party vendor. URL of the client’s destination site, which will be visible within the Lightbox expand panel. Vector logo (optional) – EPS/AI file. Client may brand the Lightbox expand panel, which is visible while the Portable Site loads. The expand panel will be built by the Third-party vendor. Fonts must be delivered with the creative in Mac & PC format in case of necessary edits. Default GIF/JPG Default static image – GIF/JPG, 970w x 66h Linking URL (exit link) Tracking URL (optional)

Testing

All creative must function uniformly on both Windows and Mac OS X operating systems as well as the following browsers: Internet Explorer, Firefox, Google Chrome and Safari for Mac OS X.

Third-Party Serving Guidelines

Third-party tags must serve a default GIF/JPG for browsers that do not support rich media. CBS Interactive must approve all creative prior to launch. CBS Interactive prohibits creative substitution or modification, via the Third-party vendor, to existing campaigns without prior approval.

If creative is changed through the Third-party vendor without prior approval, campaigns will be immediately inactivated until creative complies with our specifications.

"Fourth-party" serving is not supported.

Note: If the submitted creative does not conform to the above specifications, it will not be placed online and may result in a delayed launch date

Deadlines

Kick-Off call is required 15 business days prior to launch date.

All creative assets must be submitted 10 business days prior to launch date.

Contacts
Questions about this opportunity	Please contact your CBS Interactive representative.
Technical questions about your creative	E-Mail *****@***com.