Sample Stewardship Calendar
January | Newsletter | ■ ■ Article about Annual Campaign; highlight largest gifts since last issue ■ ■ Volunteer story ■ ■ Corporate or foundation partner story ■ ■ Donor listing |
February | Impact mailings for donors who gave from September to December | ■ ■ Postcard (volunteers and lower level donors) ■ ■ Kid story and picture (volunteers, middle tier and top donors) ■ ■ Impact and accountability reports (volunteers and top donors) |
March | “Thank-a-thon calls” | ■ ■ Program “graduates” calls to top volunteers and donors who gave a certain number of hours through period of September to December |
Corporate and Foundation Partners Stewardship reception | ■ ■ Hosted by donor ■ ■ Timely discussion topic | |
April | Newsletter Stewardship visits to “Critical Few” | ■ ■ Article about larger gifts and star volunteers since January ■ ■ Volunteer story ■ ■ Legacy donor story ■ ■ Donor Listing ■ ■ Bring photos or a program “graduate” or older child on visits |
May | Top donor and volunteer recognition event | ■ ■ Awards, etc. ■ ■ Board report on Stewardship by Annual Campaign Chair ■ ■ PowerPoint Slide Show and Testimonial |
Thank you note to staff and volunteers who helped with stewardship | ■ ■ Pizza party | |
June | Impact mailing for volunteers and donors who served and gave from January to May | ■ ■ Postcard ■ ■ Kid story and picture ■ ■ Impact and accountability reports ■ ■ Photo albums, etc. for top donors |
Volunteer Thank–a-thon | ■ ■ To all top volunteers and donors who gave January to May | |
July | Re-assess stewardship plan | ■ ■ Use feedback from stewardship visits and calls |
August | Make adjustments | |
September | Newsletter | ■ ■ Article about larger gifts since April ■ ■ Volunteer story ■ ■ Legacy donor story ■ ■ Donor Listing |
October | Corporate and Foundation partners and volunteer breakfast | ■ ■ Hosted breakfast |
Impact mailing for volunteers and donors who served and gave from June to September | ■ ■ Postcards (lower level volunteers and donors) ■ ■ Story and picture (middle tier and top volunteers and donors) ■ ■ Impact and accountability statements (top donors) | |
November | Thanksgiving cards | ■ ■ Preprinted card for “middle tier” donors and volunteers ■ ■ Handmade card for top donors and volunteers |
Legacy donor and volunteer impact mailing | ||
December | Holiday cards | ■ ■ Preprinted lower and middle tier donors and volunteers ■ ■ Handmade for top donors and volunteers |
Thank-a-thon and holiday wishes by volunteers and kids and “graduates” | ||
Assessment Update of program |
