Агрессия. Как справиться с собственной агрессией?

Нижегородский государственный лингвистический университет

им.

Кафедра

английского языка

КАЛЕНДАРНЫЙ ПЛАН

Дисциплина: ДС. Р.08 - Английский язык для специалистов по рекламе

Специальность «Реклама» (032401.65)

4 курс 7 семестр

2010-2011 учебный год

Недели	Тема	Чтение	Говорение	Аудирование и видео	Письменная речь	Грамматический материал	Лексический материал
1-2	Communication	Internal communication	Discussion What makes a good communicator, dealing with communication breakdown	An interview with a marketing manager	e-mail	Direct and indirect questions	Qualifying adjectives; asking for repetition and clarification
3-4	International marketing	Coffee culture	Discussion of international brands, brainstorming	An interview with a marketing specialist	e-mail	Noun compounds and noun phrases	Making suggestions, encouraging, agreeing
5-6	Building relationships	AIG knows everyone	Discussing business relationships, networking	An interview with a business executive	Sales letter	Articles, prepositions	Phrasal verbs, giving advice, asking for help, contacts
7-8	Success	Steve Jobs	Comparing companies, negotiating	An interview with the founder of a successful company	Press release	Present and past tenses, prefixes	Checking understanding, summarizing, signaling
9-10	Job satisfaction	Perks that work	Discussing motivation, handling difficult situations	An interview with a Human Resources Director	Guidelines	Passive Voice	Apologizing, sympathizing, raising a problem
11-12	Risk	Planning for the future	Discussing risk in business, reaching agreement	An interview with the Chief Executive of a risk management company	Report	Adverbs of degree	Asking for and giving opinions, agreeing, disagreeing
Недели	Тема	Чтение	Говорение	Аудирование и видео	Письменная речь	Грамматический материал	Лексический материал
13-14	e-commerce	Internet shopping	Discussing the use of the internet; presentations	An interview with a marketing director of a computer company selling online	e-mail	Conditionals	Internet terms
15	Final tests	A reading comprehension test	Presentation	A listening comprehension test	e-mail	A grammar test	A vocabulary test

Учебные пособия:

1.  David Cotton, David Falvey, Simon Kent. Market Leader. Upper Intermediate Business English Course Book. Financial Times. 2006.

2.  David Cotton, David Falvey, Simon Kent. Market Leader. Teacher’s Book

3.  David Cotton, David Falvey, Simon Kent. Test File

4.  Коробова тестов по английскому языку для студентов 3-4 курсов (специальность «Реклама»).

Н. Новгород, НГЛУ, 2008. 66 стр.

Нижегородский государственный лингвистический университет

им.

Кафедра

английского языка

КАЛЕНДАРНЫЙ ПЛАН

Дисциплина: ДС. Р.08 - Английский язык для специалистов по рекламе

Специальность «Реклама» (032401.65)

4 курс 8 семестр

2010-2011 учебный год

Недели	Тема	Чтение	Говорение	Аудирование	Письменная речь	Грамматический материал	Лексический материал
1-2	Team building	The kеy to successful teambuilding	Discussion: resolving conflicts	An interview with an American specialist in Human resources	Letter-writing	Modal perfect	Expressing (dis)satisfaction, resolving the conflict, reviewing the situation
3	Raising finance	Raising finance	Discussing ways of raising money	An interview with a specialist in finance	e-mail, faxes	Dependent prepositions	Idioms, open(closed) questions, softening phrases
4	Customer service	Customers first	Discussion of customer complaints	An interview with a retail sales director	Report, memos	Gerunds	Showing interest, empathy, asking for details
5	Crisis management	Client relationships on a cruise ship	Discussing problems of crisis	An interview with a crisis management expert	Press release	Noun phrases with or without of	Contrast and addition
6	Management styles	Three management styles	Discussing do’s and don’ts for managers, putting people at ease	An interview with an expert on management styles	Action minutes	Pronouns	Management qualities
7	Takeovers and mergers	Making a merger or takeover work	Discussing pros and cons of takeovers and mergers, summarizing in presentations	An interview with an expert on acquisitions	Agendas	Grammar of headlines, rhetorical questions	Asking for feedback, exemplifying, ordering
Недели	Тема	Чтение	Говорение	Аудирование	Письменная речь	Грамматический материал	Лексический материал
8	The future of business	New working model for the future	Discussing personal predictions, telephoning	An interview with the head of a knowledge venturing company	Advertisement	Prediction and probability, tenses	Making contact, confirming understanding, checking information,
9	Tests	A reading comprehension test	Presentation	A listening comprehension test	A test on writing	A grammar test	A vocabulary test

Учебные пособия:

5.  David Cotton, David Falvey, Simon Kent. Market Leader. Upper Intermediate Business English Course Book. Financial Times. 2006.

6.  David Cotton, David Falvey, Simon Kent. Market Leader. Teacher’s Book

7.  David Cotton, David Falvey, Simon Kent. Test File

8.  Коробова тестов по английскому языку для студентов 3-4 курсов (специальность «Реклама»).

Н. Новгород, НГЛУ, 2008. 66 стр.