Программа повышения квалификации Деловой английский язык

МИНИСТЕРСТВО ОБРАЗОВАНИЯ И НАУКИ РОССИЙСКОЙ ФЕДЕРАЦИИ

ФЕДЕРАЛЬНОЕ ГОСУДАРСТВЕННОЕ БЮДЖЕТНОЕ ОБРАЗОВАТЕЛЬНОЕ УЧРЕЖДЕНИЕ ВЫСШЕГО ОБРАЗОВАНИЯ

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«МОСКОВСКИЙ АВИАЦИОННЫЙ ИНСТИТУТ (НАЦИОНАЛЬНЫЙ ИССЛЕДОВАТЕЛЬСКИЙ УНИВЕРСИТЕТ)»

Согласовано  ______________________ «___» _______________ 20__ г.

Утверждаю Директор ИПКП ____________________ «___» _______________ 20__ г.                                        учреждения

ПРОГРАММА ПОВЫШЕНИЯ КВАЛИФИКАЦИИ

Деловой английский язык

       Москва, 2016 г.

Цель реализации программы

Целью реализации данной программы является качественное изменение профессиональных компетенций, направленных на повышение профессионального уровня в рамках имеющейся у слушателей квалификации в области английского языка:

•        способность использовать деловой английский язык в профессиональной деятельности;

•        способность использовать деловой английский язык для профессиональной коммуникации.

Требования к результатам обучения

В результате освоения программы слушатель должен приобрести следующие знания и умения, необходимые для качественного изменения компетенций, указанных в п.1:

слушатель должен:

1. Знать иностранный язык в объеме, необходимом для профессионального общения и возможности получения информации на иностранном языке

2. Уметь изучать и анализировать иностранные издания в своей профессиональной отрасли

3. Уметь применять знание иностранного языка для перевода документации в своей профессиональной отрасли

4. Уметь создавать тексты профессионального назначения на иностранном языке

5. Уметь осуществлять диалог на общие и профессиональные темы, адекватно используя разнообразные языковые средства

Требования к образованию и обучению:

Высшее образование – бакалавриат, специалитет, магистратура.

Среднее профессиональное образование – программы подготовки специалистов среднего звена.

Кадровое обеспечение программы:

Ведущие преподаватели кафедр И-01 «Теория и практика английского языка» и И-02 «Теория и практика перевода».

  Содержание программы

Учебный план

программы повышения квалификации

«Деловой английский язык»

Категория слушателей - специалисты, имеющие высшее и неоконченное высшее образование.

Срок обучения - 120 часа(ов) 

Форма обучения - без отрыва от работы

№ п/п	Наименование разделов	Всего, час.	В том числе
лекции	практич. занятия

1	Деловой английский язык	120	0	120
2	Итоговая аттестация	0	0	0
Итоговая аттестация

Учебно-тематический план

программы повышения квалификации

«Деловой английский язык»

№ п/п	Наименование разделов и тем	Всего, час.	В том числе
лекции	практич. занятия

1	Деловой английский язык	120	0	120
1.1	Brands	10	0	10
1.2	Travel	10	0	10
1.3	Change	10	0	10
1.4	Organization	10	0	10
1.5	Advertizing	10	0	10
1.6	Money	10	0	10
1.7	Cultures	10	0	10
1.8	Human resources	10	0	10
1.9	International markets	10	0	10
1.10	Ethics	10	0	10
1.11	Leadership	10	0	10
1.12	Ethics	10	0	10
2	Итоговая аттестация	0	0	0
Итого	120	0	120

Учебная программа

повышения квалификации

«Деловой английский язык»

1.1. Brands (10ч.)

1.        Talking about brands.

2.        Brands and marketing words and collocations.

3.        Present simple and present continuous.

4.        Taking part in meetings.

1.2. Travel (10ч.)

1.        Talking about travel experiences.

2.        British and American travel words.

3.        Talking about the future.

4.        Telephoning: making arrangements.

1.3. Change (10ч.)

1.        Discussing attitudes to change in general and at work.

2.        Words for describing change.

3.        Past simple and present perfect.

4.        Managing meetings.

1.4. Organization (10ч.)

1.        Talking about status within an organization.

2.        Words and expressions to describe company structure.

3.        Noun combinations.

4.        Socializing: introductions and networking.

1.5. Advertizing (10ч.)

1.        Discussing authentic advertisements.

2.        Words and expressions for talking about advertizing.

3.        Articles.

4.        Starting and structuring a presentation.

1.6. Money (10ч.)

1.        Discussing attitudes to money.

2.        Words and expressions for talking about finance.

3.        Describing trends.

4.        Dealing with figures.

1.7. Cultures (10ч.)

1.        Discussing the importance of cultural awareness in business.

2.        Idioms for talking about business relationships.

3.        Advice, obligation and necessity.

4.        Social English.

1.8. Human resources  (10ч.)

1.        Talking about job interviews.

2.        Expressions for talking about job applications.

3.        –ing forms and infinitives.

4.        Getting information on the telephone.

1.9. International markets  (10ч.)

1.        Discussing the development of international markets.

2.        Words and expressions for talking about free trade.

3.        Conditionals.

4.        Negotiating.

1.10. Ethics  (10ч.)

1.        Discussing questions of ethics at work.

2.        Words to describe illegal activity or unethical behavior.

3.        Narrative tenses.

4.        Considering options.

1.11. Leadership (10ч.)

1.        Discussing the qualities of good leadership.

2.        Words to describe character.

3.        Relative clauses.

4.        Presenting.

1.12. Ethics (10ч.)

1.        Discussing competition.

2.        Idioms to describe competition.

3.        Passives.

4.        Negotiating.

Перечень практических занятий

Номер темы (раздела)	Наименование практического занятия
1.1	Brands (10ч.)
1.2	Travel (10ч.)
1.3	Change (10ч.)
1.4	Organization (10ч.)
1.5	Advertizing (10ч.)
1.6	Money (10ч.)
1.7	Cultures (10ч.)
1.8	Human resources  (10ч.)
1.9	International markets  (10ч.)
1.10	Ethics  (10ч.)
1.11	Leadership (10ч.)
1.12	Ethics (10ч.)

4.  Материально-технические условия реализации программы

Практические занятия проводятся в аудиториях, оснащенных  компьютером, мультимедийным проектором, экраном, доской.

Учебно-методическое обеспечение программы

1. Cotton David, Falvey David, Kent Simon. Market Leader. Business English Course Book. 3rd edition. – Pearson, 2012.

2. Rogers John. Market Leader. Business English Practice File. 3rd edition. – Pearson, 2012.

3. Raymond Murphy. English Grammar in Use (a self-study reference and practice book for intermediate learners). Fourth edition. – Cambridge University Press, 2012.

4. Michael Vince. Macmillan English Grammar in Context (intermediate). – Macmillan Education, 2012.

Оценка качества освоения программы

Программа предусматривает проведение текущего и итогового контроля знаний. Текущий контроль осуществляется преподавателем в виде проверки домашних заданий и тестов. Итоговый контроль проводится в виде  зачета (устное собеседование).

Составители программы

К. п.н.

Приложение А

к программе повышения квалификации

«Деловой английский язык»

ИТОГОВАЯ АТТЕСТАЦИЯ

       Итоговая аттестация (зачет) проводится в виде устного собеседования.

Примерные темы для устного собеседования

Brands. Travel experiences. Changes at work. Organization structure. Advertisements. Money and finance. Business cultural awareness. Job interviews. International markets and their development. Free trade. Negotiating. Business ethics. Qualities of good leadership. Business competition.

Приложение Б

к программе повышения квалификации

«Деловой английский язык»

ПРИМЕРНЫЙ ТЕСТ ДЛЯ ТЕКУЩЕГО КОНТРОЛЯ

Complete the sentences with the given verbs. Use each verb twice. Put each verb into the correct form and the correct tense – present simple or present continuous:

invest                sell                take                target                work

Breitling and Cartier __________ luxury watches around the world. It only __________ our laboratory half an hour to test all the ingredients. Which market segment ___________ they usually __________? Oh no! My printer __________ properly. I’ll ask Leila to run off a copy of the report for you. __________ you __________ more money in marketing this year? Their advertising agency never __________ at weekends. Do you think we ___________ a big risk if we postpone the launch of our new model? Unfortunately, our range of soft drinks __________ well at the moment. This time, we __________ our advertising campaign on the young. Our company __________ a lot in R&D. That’s why we develop fewer new products than our competitors.
Complete the text with the best words:

It has become a commonplace to say that the world is changing at an ever-increasing panies today are faced with a stark choice: (1) __________ or go under. For example, four decades ago, companies typically tended to be (2) __________. They were built on a model which achieved a high degree of control, but in which (3) __________ of communication were few and slow.

Another disadvantage of this type of organization is that more junior (4) __________ may not even know who the CEO is, or what (5) ___________the decision-makers are trying to achieve. In order to try to solve this problem, many organizations have adopted a less (6) __________, more flexible business culture in which frequent contact between the owner and the employees ensures that (7) __________ is flowing smoothly.

A second difficult choice for a company concerns the extent to which it should go global or remain (8) __________. Global operations allow maximum (9) __________ of scale, while localization makes it possible to (10) __________ and to reach all market (11) __________. In order to reduce the tension between global and local demands, many companies have adopted a “hub and spoke” structure. They use several regional production and (12) __________ “hubs” where neighbouring markets are serviced from one single location.

a) adopt                b) market                c) adapt                d) research a) economical                b) hierarchical                c) welcoming                d) democratic a) webs                b) media                c) roads                d) channels a) customers                b) directors                c) staff                        d) buyers a) goals                b) design                c) plan                        d) sales a) bureaucratic        b) caring                c) decentralized        d) market-driven a) information                b) news                c) speech                d) interest a) professional        b) static                c) local                d) impersonal a) production                b) economies                c) marketing                d) savings a) call                        b) demand                c) enquire                d) respond a) shares                b) research                c) leaders                d) sectors a) manufacturing        b) selection                c) distribution                d) advertising
Match items 1-5 with items a-e:

Despite the rising euro and falling sales,	although they were affected by the strong euro as well.
The euro rose and sales fell slightly,	because of the strong euro and a slight fall in sales.
Vegaco’s profits did not remain constant	However, the profits of Vegaco’s competitors did not decrease.
Their competitors’ profits increased	so Vegaco’s profits did not reach the same level as in the previous quarter.
The strong euro affected all software companies.	Vegaco’s profits did not fall significantly.

Complete the sentences with the given words:

resume        applicant        a covering letter        shortlist        a vacancy        a headhunter

permanent                interview                a probationary period                a reference

The usual American English word for “CV” is _______________. Exlon has hired _______________ to attract talented executives from rival companies. We ask all our new employees to work _______________ of between one and three months. The starting salary of the successful _______________ will be decided on the basis of qualifications and experience. The panel will _______________ candidates for interview and contact them by the end of the week. Please send _______________ together with your CV. Our company has _______________ for a graduate in economics. When you apply for a job, you can ask your previous employer for _______________. A survey showed that most temporary workers were hoping to be offered a _______________ post. Applicants will be called for _______________ between 15 and 25 May.

Complete the text with the correct form of the verbs in brackets:

Sharon Embley _______________ (start) working as Deputy Marketing Manager for Fleur de Lys Cosmetics three years ago. It was the kind of job she _______________ (always/want). Competition for the post _______________ (be) really tough, and she knew she _______________ (be) selected because of her experience in marketing, which she _______________ (gain) in her previous job with a pharmaceuticals company.

Sharon _______________ (be) young and ambitious. She was also a person of absolute moral integrity. In fact, she _______________ (apply) for this post with Fleur de Lys mainly because the company _______________ (pride) itself on its ethical business practices. Its image was built on natural ingredients, environment-friendly packaging, and a ban on animal testing. This image _______________ (reflect) the values which Sharon _______________ (always/cherish).

       Things _______________ (go) really well, until one day a file _______________ (land) on her desk. She _______________ (not/know) the file was not meant for her, or that it _______________ (contain) confidential information. She _______________ (read) it all, and _______________ (discover) to her amazement that Fleur de Lys was not as “clean” as it claimed to be. It _______________ (be) true that they did not test their products on animals, but only because they did not need to: other laboratories _______________ (already/test) the ingredients on animals!

       Ironically, the day before she _______________ (read) the report, the director _______________ (call) her to her office. She _______________ (inform) Sharon that she _______________ (plan) to promote her very soon as the current Marketing Manager was due to retire.

       Sharon _______________ (not/experience) such confusion for a long time. What should she do? If she _______________ (blow) the whistle, she would not get promoted and might even be dismissed. And if she _______________ (keep) silent…