Билет 1
1. Find the English equivalents in the text. Use them in sentences of your own:
источники; с вашей стороны; читатели, слушатели и зрители; по всему миру; первая страница газеты; мероприятия; размещать материал в газете; из этого количества; по крайней мере; освещать события.
2. Find the words in the text which describe or mean the following:
firm belief, confidence -
regular and usual -
always wanting more of smth. -
people who have been chosen to speak officially for a group, organisation or government -
an occasion when a famous person is asked questions about their life, experiences, or opinions for a newspaper, magazine, television program etc. -
3. Answer the following questions:
What are the main points of the chapter?
Are reporters and public relations people mutually dependent upon each other?
What is an important part of their relationship based on?
What sort of information should be provided?
What have a number of research studies substantiated?
Билет 2
1. Can you explain the following?
"The reporter cannot depend on legwork alone to satisfy his paper's insatiable demand for news. He looks to official channels to provide him with newsworthy material day after day".
2. Find the English equivalents in the text. Use them in sentences of your own:
следовательно; представлять клиента или организацию; служить чем-то; цель чего-то; дать возможность; объективный; влияние; независимость от кого-то, чего-то; реклама; требовать.
3. Find the words in the text which describe or mean the following:
Bringing the best possible profits or advantages for the lowest possible costs -
Important or interesting enough to be reported as news -
A person at a publishing or broadcasting institution who decides whether to use news supplied by outsiders, typically public relations personnel sending material on behalf of their clients or employers -
Билет 3
1. Write down the questions for these answers:
The purpose of public relations is to inform, shape opinions and attitudes, and motivate. .
The media's power and influence in a democratic society reside in their independence from government control.
Media gatekeepers give your information credibility and importance by deciding that it is newsworthy.
2. Can you explain the following?
Through the miracle of satellite communications, the world is a global village of shared information.
Demographic segmentation and psychographics are now a way of life in advertising, marketing and public relations.
The media, by inference, serve as third-party endorsers of your information
Аргументируйте вашу точку зрения.
3. Find the English equivalents in the text. Use them in sentences of your own:
в какой-то степени; в принципе; вследствие ч.-л.; футболка; кружка; оценить; возможная реакция; плохо написанный; не содержать новостей; неудивительно; коммерческая реклама; быть предназначенным для ч.-л.
Билет 4
1. Find the words in the text which describe or mean the following:
a trick or smth unusual that you do to make people notice someone or something -
disagreement or angry feelings between people -
something that you are given free, usually something small and not expensive -
very similar to smth. -
insulting and disapproving -
2. Translate the following sentences into Russian:
Pay is a continuing source of friction with the workers.
Psychologists will assess the child's behavior.
He disdains New York and the art that is produced there. 4.1 resented having to work such long hours.
plete the following sentences from the text and translate them into Russian:
Unfortunately, many other newspapers .
These gimmicks are meant .
The relationship between public relations and the media
Билет 5
1. Agree or disagree:
Make sure to use the following expressions:
It's all very well to say but... It's not as easy as all that... Yes, but look, that would mean-Yes, but on the other hand-Let's be realistic about this...
The relationship between public relations and the media is based on mutual cooperation, trust and respect.
2. Find the words in the text which describe or mean the following:
to entertain someone well with a meal, wine etc. -
money that a business or organzation receives over a period of time, especially from selling goods or services -
the way in which a subject or event is reporterd on television or radio, or in newspapers -
a way of advertising a book, movie, idea etc, by talking about it publicly, especially on a television or radio program -
a liking for something you do as a habit -
3. Translate the following words and combinations into Russian. Use them in sen-
tences of your own:
To survive
survival
a survivor a survival kit
a survival rate
a survival of the Middle Ages
2. to run business
to run for elections to run out of money to run ashore to run a temperature to run into smb.
Find in the dictionary some more expressions with the verb «to тип»
Билет 6
1. Translate the following sentences:
Companies spend millions wining and dining their clients.
CNN intends to have continuous live coverage of the national party conventions.
He put in a plug for his new building project Thursday.
Rain forest destruction is threatening the cultural survival of the people living there.
2. Can you explain the following:
Car magazines also have a penchant for reviewing cars that are advertised in them.
Related to advertising pressures are the wining and dining of journalists for the purpose of getting favorable coverage.
3. Agree or disagree:
Make sure to use the followinf expressions:
Just so Just the other way round
Quite so Certainly not
I quite agree here Surely not...
Naturally Nothing of the kind
Most likely... On the contrary...
Билет 7
1. Find the English equivalents in the text. Use them in sentences of your own:
объективный; честный; иметь дело с к.-л.; неправильно прогнозировать; принимать участие; основная причина ч.-л.; критические замечания; склонность к ч.-л.; подчеркивать ответственность.
2. Find the words in the text which describe or mean the following:
A very short part of a speech or statement, especially made by a politician, that is broadcast on television or the radio -
someone who answers questions -
a set of questions that you ask a large number of people in order to find out about their opinions -
to make a mistake in reporting what someone else has said
3. Make up a few sentences with the following words and word-combinations:
to cover a subject to take into consideration to make a generalisation a survey
to provide background material
Билет 8
1. Translate the following sentences into Russian:
The project has been faulted by some scientists who say it has little research value.
The story has been sensationalized for the sole purpose of selling newspapers.
He has a background in computer engineering.
2. Answer the following questions:
What did a survey by the American Management Association find?
Who are the same criticisms echoed by?
How many respondents agreed with the statement "the knowledge base of business reporters leaves a lot to be desired"?
What are other problems with the press?
In what way can executives be educated?
What else should also be taken into consideration to ensure that the story will be accurate?
3. Can you explain the following:
You have to teach executives that news reports are "first drafts of history" that a casionally get garbled or distorted as they go through several levels of personnel 2 a newspaper, magazine, or broadcasting outlet.
Билет 9
1. Agree or disagree:
Make sure to use the following expressions:
True enough I'm not sure I quite agree
I couldn't agree more I'm afraid I don't agree
Beyond all doubt I'm not so sure
Looks like that
2. Find the English equivalents in the text:
основываться на слухах; предоставлять информацию; держать ситуацию под контролем; некомпетентность; заручиться обязательствами; сосредото чиваться к ч.-л.; колебаться (варьироваться); подрывать доверие к ч.-л оказаться перед камерой; непрофессиональное поведение
3. Find in the text the words which describe or mean the following:
a newspaper that has a lot of photographs, stories about famous people, gossip eu and not much serious news -
a level or a scale that shows how good, important, popular etc. someone or so mething is -
something that you have heard about from other people, but do not know to be tm
a way of reporting events or stories that makes them as strange, exciting, or shocking as possible -
Билет 10
1. Agree or disagree with the tips concerning handling tabloid reporters. Do you
think it will really help you keep control of the situation? Start your sentence with:
It's no use. No, it's no good doing it. What's the use of...
It is worth while...
Well, I could do that, I suppose...
Yes, I think it's advisable to do that...
2. Develop the following:
There are several areas of friction among journalists and public relations people, including name-calling, excessive hype and promotion, advertising pressures, sloppy reporting, and tabloid journalism.
3. Find the English equivalents in the text and use them in sentences of your on
заранее; взаимное уважение; высоко оценивать; фактическая ошибка; непрвильное написание; неэффективно; достоверный факт; пустяковая, ерундоввещица; приемлемый ответ; бесчисленные опросы.
Билет 11
1. Find the words in the text which describe or mean the following:
rules or instructions about the best way to do smth. -
a date or time by which you have to do or complete smth.-
to add local interest material to a story -
the thing that you think is most important and that needs attention before щ thing else -
an important news story that is in only one newspaper, magazine, television nei program etc
2. Translate the following:
Lawyers examined reams of documents.
Jackson's comments alienated many baseball fans.
It depends on your definition of success.
Try approaching the problem from a different angle.
Dividing students into small groups usually helps facilitate discussion.
3. Answer the following questions:
What should be done to know your media?
How can you limit your mailings?
Why is it important to localize your materials?
Билет 12
1. Can you explain the following:
Reporters (like other people) hate getting bogged down in the electronic swamp of endless button pushing.
Countless surveys show that the most effective materials have a local angle.
2. Translate the list of general guidelines in writing. Do you agree or disagree with the list?
Develop two or three items of the general guidelines which you find the most important.
Start with:
From the point of view of... It has been pointed out that... I'd just like to say...
3. Find the English equivalents in the text. Use them in sentences of your own:
в добавление к ч.-л.; привести к ч.-л.; обычный канал; подход (к проблеме); аспект сообщения, радиостанция, фирма звукозаписи, проверить сообщение, точка зрения; внешние источники; газетные вырезки.
Билет 13
1. Find the words in the text which describe or mean the following:
a request that is urgent or full of emotion -
to try to make a business agreement, or to sell saying how good it is -
a reason given for an action, used in order to hide your own intentions -
2. Translate the following sentences into Russian:
He was glad to have a pretext to leave the party early.
The movie is inappropriate for children.
A health inspector gave explicit instructions on how to correct the problem.
It is assumed that they will eventually join the EU.
Doctors attributed his quick recovery to his physical fitness.
3. Can you explain the following?
Publications rarely give such permission and consider the request an infrmgemej on their First Amendment rights.
Билет 14
1. Agree or disagree:
It is inappropriate to ask media outlets for clips of news articles or to see the star before it is published or broadcast.
What are the main points of media etiquette? Do you agree with all of thee Can you add anything of your own?
2. Find the English equivalents in the text. Make up sentences of your own with them:
ремонтные работы; двухлетний ребенок; созвать пресс-конференцию; полки магазинов; что-то необычное; группа активистов, выступающая в защиту окружающей среды; показать по телевидению; частое использование; обстоятельства; за одну ночь.
3. Find the words in the text which describe or mean the following:
not willing to answer questions directly -
a very bad or frightening experience -
the sudden appearance or start of war, fighting, or serious disease -
to become smaller in amount, size, or value -
to trick a person or organization in order to get money from them -
a very bad or dangerous situation that might get worse, especially in politics or economics -
something that may be dangerous or cause accidents, problems etc. -
someone who helps and supports you in difficult situations -
Билет 15
1. Translate the following expressions into Russian. Use them in sentences of your own:
before a crisis hits - miss opportunities - keep in mind -
no matter what the circumstances are - is featured on TV -
when something out of the ordibary occurs - gets national exposure -
2. Translate the following sentences into Russian:
Police revealed that the telephone line had been tampered with.
The killings could put the whole peace process in jeopardy.
The hostages described their terrifying six-week ordeal.
He wanted to ensure success against his political adversaries.
Her husband was charged with her murder.
Profits have been shrinking over the last year.
Thousands of lives are at stake if a war is not avoided.
3. Can you explain the following:
"No comment" fuels hostility.
During such times of crisis, the media can be adversaries or allies.
Билет 16
1. Agree or disagree:
A good working relationship with the media is severely tested in times of crisis.
2. Develop in writing the following statement. Use about 120 words.
Communication during a crisis requires cooperating with the media and promj providing honest, factual information even if it is unflattering.
3. Find the English equivalents in the text. Use them in sentences of your own:
оплатить счета; подчеркивать; искажать действительность; привлечь прессу на свою сторону; освещение в прессе; пищевое отравление; клиенты; выступать от имени компании; вопросы, поднимаемые журналистами; обычный здравый смысл; обращаться с к.-л. как с врагом.
Билет 17
1. Find the words in the text which describe or mean the following:
an attempt to prevent the public from discovering the truth about smth.-
an official written record of smth.-
to choose someone or smth. for a particular job purpose -
to refuse to give facts, evidence etc. -
a statement that is not strong enough to express how good, bad, impressive etc. something really is -
after a long time, especially after a long delay or a lot of problems -
to be responsible for something bad that has happened -
to have the right or permission to do smth.-
2. Translate the following sentences into Russian:
The report confirms that he withheld important evidence.
To say I was surprised would be an understatement.
Eventually the sky cleared up and we went to the beach.
The accident report found both drivers at fault.
We are not at liberty to discuss it.
3. Can you explain the following:
When a crisis hits, it is surprising how many organizations go into a defensive mode and try to stonewall the media.
When information is withheld, the cover up becomes the story.
