к Регламенту разработки, согласования и
утверждения программ учебных дисциплин
Форма аннотации для программ учебных дисциплин,
читаемых на иностранном языке
Русскоязычная версия
Краткое описание курса (outline). План курса (syllabus). Требования к уровню знаний студентов (prerequisites). Преподаватель Тип экзамена (тест, письменная работа, устный экзамен и т. д.)
Англоязычная версия
Outline Syllabus Prerequisite Author Examination typeMICE(Meeting, Incentive, Convention, and Exhibition) Industry
Outline
There has been a growing groundswell in many countries to encourage companies, corporations, organizations and associations to continue to organize meetings, conferences, tradeshows and other MICE (Meetings, Incentive, Conventions and Events/Exhibitions)-related activities, even in the face of worsening economic conditions. Members of the MICE industry have banded together to lobby both the federal governments as well as business sectors in an effort to generate MICE activities. This is important as MICE events actually benefit a wide range of businesses in the cities they are held.
This course gives students an overview of the MICE sector of the tourism industry. Students will understand the managerial and operational aspects pertaining to MICE industry. The purpose of this course is to acquire an in depth knowledge about the specialized field of "MICE industry" and to become familiar with management techniques and strategies required for successful planning, promoting, implementing and evaluating of events within a MICE context.
Syllabus
week | Topic |
1 | Overview of MICE industry |
2 | The Role of MICE in the Tourism industry |
3 | MICE destinations and facilities |
4 | Stakeholders of MICE industry |
5 | Types of Events |
6 | Process and Management |
7 | Marketing of MICE |
8 | Human Resource Management of MICE |
9 | Budgeting of MICE |
10 | Ethics in MICE industry |
11 | Field trip |
Prerequisite
None
Author
HyunJeong “Spring” Han, Ph. D., Professor, *****@***ru
Examination type
Type | Form | Deadlines | Parameters |
Current (week) | Home assignment | 6 weeks 3 modules | Evaluation of Moscow city as a MICE destination, 3-5 A4 pages, individual task. Preparation time - 5 weeks. |
Team Project | 12 weeks 4 modules | Prepare a written master plan for a special event. The plan should be comprehensive and detailed including at a minimum the following information: title of the event, purpose and goals of the event, description of the target population, plans for marketing, detailed description of the nature of the event, organizational and staffing arrangements, financial arrangements (expenses and sources of revenue) and a schedule of major tasks and activities to be followed in planning and conducting the event. Performed in small groups (2-3 people). Preparation time - 5 weeks. | |
Field trip report | 12 weeks 4 modules | Submit a report after visiting MICE events. Report should be included all information about the events including pictures of team members. Performed in groups (4~5 people) | |
Final | Exam | 4 modules | Written exam. Duration 90 minutes. |
Grading for the exercises is based upon the following criteria:
• Application of the materials to the case
• Clear understanding of the material presented
• Support of your arguments with references to the materials, in APA style
• Writing competency and clarity of your arguments
A. Overall grades are based on work products that address grade level standards.
B. Grades should reflect student mastery of grade level content standards
C. Within each category, grades shall be determined and recorded using forms of project, mid-termand final exercises evaluation criteria
Percentage of each activity:
Projects 20% + Mid-term 30 % +Final30%+ class participations 20% = 100 %
