Иностранный язык. Тема: Оптовая и розничная торговля.
Группа: Тэк364Д
Преподаватель:
1) Read the following text and translate it into Russian.
Retailers and wholesalers
All the firms can be grouped into wholesalers and retailers. The figure below shows how they fit into the various stages in the production of chocolate.
The wholesaler buys goods in bulk from producers and sells them in small quantities to retailers. In doing so he helps production, relieves manufacturers and retailers of the risk of a fall in demand, e. g. fashion changes. The holding of stocks is in itself a valuable economic function evening out prices resulting from temporary changes in demand and supply.
2) a) Read these groups of words and translate them into Russian:
to sell – seller – sale – sales – salesman,
wholesale – wholesales – wholesale business – wholesale price – wholesale dealer – wholesaler,
retail business – retail price – retail dealer.
b) Write down a few short sentences defining the term wholesaler and translate them into Russian.
3) Read the following text and translate it into Russian.
Business letter: Regretting price increase
Dear Customer
Steadily rising prices over the past few years have been a matter of common experience and it will come as no surprise to you that our own costs have continued to rise with this general trend.
Increasing world demand has been an important factor in raising the prices of our imported raw materials. A recent national wage award has added to our labour costs, which have been increased still further by constantly increasing overheads.
Until now we have been able to absorb rising costs by economies in other areas. We now find that we can no longer do so, and therefore increases in our prices are unavoidable. The new prices will take effect from 1 October, and revised price lists are now being prepared. These should be ready within the next two weeks and copies will be sent to you.
We are sorry that these increases have been made necessary, but can assure you that they will not amount to an average of more than about 5 %. As general prices have risen by nearly 10 % since our previous price list, we hope you will not feel that our increases are unreasonable.
Yours faithfully, ...
Words:
Costs | издержки, затраты, себестоимость |
Raw materials | сырьё |
Award | награда, премия, заказ, государственный заказ |
labour costs | затраты на рабочую силу |
labor costs (Am.) | |
overheads | накладные расходы |
to take effect | вступать в силу |
to revise | проверять, пересматривать |
to assure | уверять, гарантировать |
to amount to | составлять (сумму) |
4) Have another look at the letter and...
a) Underline and translate the sentence which seems the most important to you.
b) Write out the reasons for the price increase.
c) Write out the words and sentences showing that the writer tried to be very tactful.
5) Источники: Англо-русский и русско-английский словарь.
