1. OS Microsoft Windows XP
2. MS Office 2003
3. Winrar
г) базы данных, информационно-справочные и поисковые системы:
1. www. *****
2. www. *****
3. http://www. library. vorku. ca/Frost/English/weblinks/economics. htm#general
9. Материально-техническое обеспечение дисциплины:
1. Проектор.
2. Магнитофоны.
3. Аудиокассеты.
4. Видеокурсы.
5. Два лингафонных кабинета.
10. Образовательные технологии:
Практическое знание языка приобретает для специалистов особую актуальность, поэтому важнейшей задачей является использование новых образовательных технологий в свете задач, определенных Программой обучения иностранным языкам в неязыковых вузах Министерства образования РФ.
Ролевые игры, дискуссии, учебные конференции, презентации помогают раскрывать темы и дополнять их типичными, соответствующими тематике ситуациями речевого общения по широкому спектру характерных для будущих бакалавров проблем, с которыми они должны уметь справляться по окончании учебного курса. В них вводятся и активизируются разговорные формулы и речевые клише, отражающие типовые коммуникативные намерения участников игры, дискуссии, учебной конференции или презентации: ведение деловых переговоров, установление контактов, побуждение к действию, выражение различных намерений, использование жестов и мимики и т. д. Широко используются также электронные учебные издания и словари, а также электронная почта. Все эти методы интенсифицируют процесс обучения и повышают качество подготовки специалистов в области Сервиса, а также развивают творческие способности студентов.
1. Тематика деловых игр:
Модуль 1.
1. Unit 2. Принятие на работу.
2. Unit 4. Беседа туроператора с клиентом.
3.Unit 5. Презентация туров фирмы, являющейся участником переговоров.
Модуль 2.
1. Unit 7. Проведение рекламной кампании по продвижению туров.
2. Unit 8. Конференция на тему: «Безопасный туризм».
3. Unit 9. Разработка туристического маршрута.
Модуль 3.
1. Unit 13. Бронирование номера в отеле.
2. Unit 15. Работа туристического информационного центра.
3. Unit 18. Организация и проведение экскурсии.
Образец задания для деловой игры.
You are trainee tour operator sales staff for Paradise Holidays plc. You are learning about the amenities and facilities at a new resort.
Work with a partner from your group. Read the brochure extracts about Goa and follow the instructions below.
1. Answer these questions.
a. Where is the resort?
b. How long is each holiday?
c. At what time of year can you go?
2. Note the important facts about the resort and the hotel under these headings.
THE RESORT THE HOTEL
- location facilities amenities cuisine climate rates transport discounts activities souvenirs
3. Discuss these questions.
a. Which are the most popular weeks?
b. What type of client is attracted to this type of the holiday?
11. Оценочные средства. (ОК – 7), (ПК -4).
11.1. Оценочные средства для входного контроля. (ОК – 7), (ПК -4).
Тест дается для определения уровня знаний, полученных в процессе изучения дисциплины «Иностранный язык» (Английский) и дисциплины: «Деловые переговоры и деловая переписка на иностранном языке» или «Деловое общение на иностранном языке».
Тест 1.
А. Заполните пропуски необходимыми лексическими единицами:
1. The company will be interested in reducing the number of workers, ... new machines can be used in the production.
a) that is; b) provided; c) as to
2. People have to choose the rational way of living provided the... situation in the country is unfavourable.
a) economic; b) economical; c) commercial
3. One of the important tasks of a firm is to obtain the maximum amount of a commodity using any given quantity of... .
a) input; b) commodities; c) outputs
4. Some branches of economy such as agriculture greatly ... climate.
a) depend on; b) include; c) impose on
5. It is known that... consumers prefer to buy less goods but of higher quality.
a) both; b) some; c) total
6. In some industrial countries producers don't... the government regulation and make all decisions themselves.
a) supply; b) impose; c) rely on
7. The money a producer... should compensate for all his expenses and leave him with some profit.
a) rises; b) allocates; c) earns
8. ... restrictions... regulations in the economy are the main characteristics of a command economy.
a) As... or; b) – …as well as; c) Such…a
9. Increasing output by one unit we shall have the increase in the... cost known as marginal cost.
a) high; b) particular; c) total
10. The quantity of goods consumed by an individual is restricted by the total... of money he earns.
a) amount; b) output; c) input
Б. Выполните следующие грамматические задания:
1. Укажите, при переводе какого предложения употребляется слово «должен».
a) Economists have shown that for such complementary goods as cars and petrol the increase in car price has to lead to the decrease in petrol demanded.
b) In recent years the increase in the world population has been accompanied by the increase in consumption per capita.
c) Substitute goods or services have greater demand elasticity than complementary goods and services.
2. Укажите, в каком предложении отсутствует союз «который».
a) Company managers should make their decisions on the basis of statistical information the economists prepare for them.
b) The coefficient of income elasticity of demand that can be positive, negative or zero is an important characteristic of a good.
c) Starting a business in a free market economy a person stimulates the production of different commodities which are important for society
3. Укажите предложение, содержащее «цепочки существительных», в которых одно существительное выполняет функцию определения другого.
a) Practically in all economies there are some restrictions imposed on economic activities.
b) There are a lot of well-known companies at the world market producing different substitute goods.
c) Economic concepts and assumptions are widely used by economists for developing economic models.
4. Укажите, при переводе какого предложения следует употребить слова «представлять» или «иметь значение».
a) Good organization of managerial work is of great value for obtaining high profits.
b) The economists have to calculate the opportunity costs of all resources that are to be used in the production.
c) It is important that a change in the price of one good has an income and a substitution effect.
5. Какое английское предложение соответствует следующему русскому предложению: «За снижением потребительского дохода последовало увеличение спроса ни низкокачественные товары».
a) The increase of the demand for inferior goods followed after the decrease of the consumer's income.
b) The decrease in the consumer's income was followed by the increase in the demand for inferior goods.
c) The increase in the inferior good demand was followed by the decrease
in the consumer's income.
6. Укажите, при переводе какого предложения следует употребить причастие «заработанный» в функции определения.
a) High profits were earned by the company when the demand for its goods increased.
b) The firms earning higher revenues should spend more money on new technologies.
c) The managers discussed how to allocate the money earned from selling additional amounts of output.
7. Укажите, в каком предложении при переводе следует употребить слова «состоит в том, чтобы».
a) Different relations within the economy such as the total amount of goods and services produced, total income earned are to be studied by macroeconomics.
b) The American economic system known as capitalism is of great interest as a self-regulating economy.
c) The manager's task is to decide what combination of inputs will make the given output level the cheapest.
8. Укажите предложение, в котором сказуемое в страдательном залоге переводится на русский язык глаголом в настоящем времени.
a) The substitution effect has been calculated as negative for hot dogs and buns.
b) Analysis shows that most goods and services are being produced to satisfy people living in the rich industrialized countries.
c) Businessmen are discussing some problems of microeconomics which are of greater interest to small businesses selling goods at a particular market.
9. Укажите, в каком предложении при переводе употребляются слова «необходимо» или «нужно».
a) The aim of some government regulations and restrictions is to reduce the supply of low quality goods to the market.
b) Economists can assume some factors as constant because the relations between economic factors are too complex.
c) A lot of African countries have to develop the export of natural resources if they want to increase their national income.
10. Вставьте необходимый предлог.
Agriculture provides raw materials … industry.
a) to; b) in; c) for
Тест 2.
1. Give the English equivalents to the Russian ones.
1. продолжать переговоры
2. приемлемый, достойный способ сохранить свою репутацию (не уронить достоинство)
3. укрепляющий, усиливающий, подкрепляющий.
4. последствия, результат
5. одолжение, любезность, милость, уступка.
6. обязанный, вынужденный, принужденный.
7. отвечать взаимностью
8. договорные обязательства
9. иметь смысл сделать что-либо
10. независимо от чего-либо, не считаясь с чем-л., не принимая во внимание что-л.
2. Match the words with their definitions.
1. negotiations
2. an appeal
3. Accessible
4. to relate
5. To stand one’s ground
1. a meeting of representatives of two opposing groups in an official or business
context where they discuss things and try to reach an argument;
2. to maintain one’s position, claim, etc. despite opposition or pressure;
3. able to be reached;
4. a serious request of smth. you need/want very much;
5. to refer to smth, to be connected with.
3. Complete the following sentences using necessary prepositions.
1. Many famous pop stars were involved … the recording … the song “We are the world” to raise money … Ethiopia.
2. The huge distances involved have proved an obstacle … communication … villages.
3. There are major financial constraints … all schools
4. Before starting negotiation it is advisable to try to find … as much as you can … negotiator and his or her business.
5. The government yielded … demands to decrease the level … taxes.
4. Insert missing words. Use your active vocabulary.
1. We are prepared to lose money on this …, it’s in our long – term interest.
2. It was the community in which people respected their elders and... their knowledge and experience.
3. The city is easily … by road, rail or air.
4. Pensioners and disabled people get special … on buses and trains.
5. He accused the government of dirty … against the Republicans.
5. Translate the following sentences into English.
1. После переговоров, продолжавшихся почти весь день, нам удалось достичь удовлетворительного соглашения.
2. Нам не предложат другой контракт, если мы не уложимся в срок
3. Наша новая стратегия исследования гарантирует, что мы получим наилучшие результаты.
4. Щедрые вступительные предложения увеличивают прибыль участников переговоров.
5. Я бы не советовал тебе прибегать к использованию непроверенных фактов.
11.2. Оценочные средства текущего контроля. (ОК – 7), (ПК -4).
Два теста для текущего контроля в течение каждого модуля. (Всего 6 в процессе обучения).
Модуль 1 (3 курс 5 семестр).
Тест.
(один из вариантов)
1. Put the words (1-9) into the appropriate spaces.
1 winter sports 4 safari 7 adventure
2 self-catering 5 cruise 8 package tour
3 special interest 6 weekend break 9 homestay
a a relaxing holiday … with old-fashion hospitality on a family farm
b a month’s … holiday lost in the Amazon raining forest
c a fortnight’s holiday for the family in a rented Swiss chalet
d a ten-day … to Thailand, including flights, deluxe hotels and visits to the Sukhotai national park and the pagodas at Ayutthaya
e a two-week … in the Baltic sea abroad the luxury liner Argenta
f a(n) … holiday skiing on the slopes of the Pyrenees
g a(n) … in Amsterdam to visit the Rijksmuseum and be back in time for work on Monday
h a stay in Monbasa combined with a(n) … in the famous Tsavo game park
i a(n) … holiday, excavating Aztec temples or learning English in London
2. The verbs in the box are often used when making telephone calls. Use them to fill in the gaps.
hold on hang up put someone through cut off get through ring up get back (to someone) |
a Sorry, I don’t know what happened. We got … .
b I’ll … you … to her extension.
c The line is constantly busy – I never seem to be able to … .
d Could you … a minute and I’ll see if she’s in the office.
e Would you … Sky Air and ask if they have any seats on this Saturday’s flight to Delhi.
f I’ll make some enquiries and … to you by eleven.
g Don’t … yet; the call may be diverted to another number.
3. Match the words in the box with the definitions.
salary commission tip bonus overtime perks wages fee |
a the extra things, such as luncheon vouchers or free medical insurance, over and above the basic pay
b a small sum given to reward the services of people like waiters or taxi drivers
c money paid every month, but referred to as annual earnings paid to professional and managerial staff
d money paid to a professional person, e. g. a doctor or lawyer for advice given
e money paid to a manual worker, usually calculated hourly and paid weekly
f money added to pay, usually as a reward for good work
g money that is paid for extra hours of work
h money earned as a proportion of the goods or services sold by an individual
Модуль 2. (3 курс 6 семестр).
Тест.
(один из вариантов)
1. Join the phrases in the two sections a-g and 1-7 to make complete holiday descriptions.
a A city break in Moscow
b A three-week expedition to Greenland
c A five-day stay in a purpose-built chalet
d Two weeks on an ocean liner
e A month’s holiday in a mobile home
f A bed-and-breakfast stay
g A trip to Disney World
1 to study the geology, flora and fauna
2 in a caravan park in sunny Biarritz
3 at one of the Center Parcs holiday villages in Britain, France or Holland
4 with two nights at the Metropol hotel and tickets for the Bolshoi
5 including a three-day stopover in Tahiti
6 with free accommodation in a condo in Orlando
7 in a comfortable guest house near the Black Forest
2. Replace the dollar sign in these sentences with a word from the box.
salary commission tip bonus overtime perks wages fee |
1. She left school without any qualifications then got a factory job, but the $ weren’t very good.
2. The basic remuneration isn’t high but she earns 15% $ on every tour she sells.
3. The salary is not exceptional but the $ include the use of a car and subsidized accommodation.
4. The consultants charged us a $ of 2,000 pounds sterling for an hour’s work.
5. The starting $ is 35,000 pounds sterling per annum rising to 40,000 pounds sterling after two years.
6. We gave the guide a good $ because she made the visit so interesting.
7. The company paid each employee a 250 pounds sterling Christmas $ as profits had never been so high.
8. If they work on a Sunday they get $ which is double their usual rate of pay.
3. Study the following sentences and choose the appropriate form of the verb.
1. Could you ring the airport and ask what time the first flight to Brussels shall leave/leaves?
2. (The telephone rings – it is 10.55.) Oh, that’ll be/is to be Rosa. She said she’d ring at 11.
3. We’d better hurry up – it looks as it’s going to rain/will be raining.
4. The Antarctic will certainly become/will certainly be becoming an important tourist destination.
5. You haven’t got a car I’ll give/I’m giving you a lift if you like.
6. It’s not surprising he won’t do/is not to do any work for you – you don’t pay him.
7. Don’t panic! I’ll have finished/’ll be finishing the report by Wednesday afternoon.
8. I won’t have/am not having time to see you – I’ll have finished/’ll be finishing the report on Wednesday afternoon.
Модуль 3. (4 курс 7 семестр).
Тест.
(один из вариантов)
Use the expressions in the box to fill in the gaps.heated discussion a stumbling block fruitful collaboration foregone conclusion key issue workable arrangement vested interest |
1. Perhaps the main … to responsible tourism is the profit motive.
2. There’s been a very … between local pressure groups and the Ministry of Tourism and most of the problems have been resolved.
3. There’s no point in holding the meeting – the result’s a … .
4. He owns a number of hotels in the area so he has a … in promoting the growth of tourism.
5. It’s not the best solution but it’s a … for the time being.
6. There was a … on the proposal to build a new motorway and some people got very angry.
7. Although the effect of tourism on the environment is a … some people still don’t want to measure the effects.
2. Read this extract from an interview and put the verbs in brackets into the correct tense.
“I (have) three jobs in my life so far. I (start) as an Overseas Representative in Tunisia, Greece and Austria, and then I (work) as an Assistant Resort Manager for two years in Turkey.
I (head) for promotion when I (decide) to leave in order to start a family. Anyway, now I’m back in work and for the last six months I (work) as a Contracts Executive so usually I (spend) a lot of time with hotel managers and (negotiate) contracts for hotel rooms and services. On top of that I (select) new resorts and locations.
At the moment, I’ve got a trainee with me who (do) some research into …..”
3. Match the qualities in the box with the following definitions.
articulate considerate accurate numerate computer-literate dynamic enthusiastic optimistic energetic diplomatic |
a is able to use information technology
b thinks of other people’s feelings
c is discreet and tactful in delicate situations
d shows a lot of enthusiasm and energy
e is good with figures
f can speak fluently
g is precise, pays attention to detail
h feels confident about the future
11.3. Оценочные средства для промежуточной аттестации (экзамен, зачет). (ОК – 7), (ПК -4).
Модуль 1. (3 курс, 5 семестр).
Содержание зачета:
1. Беседа по одной из следующих изученных тем (выбор по билетам):
1. How many different kinds of holiday can you think of?
2. What are the disadvantages of holidays at rock-bottom prices?
3. Which of the holidays in the travel agent’s window would you appeal to you?
4. How do you find out about job vacancies?
5. How do you apply for a new job?
6. What do you think is the difference between a traveler, a visitor and a tourist? Write brief definitions of each word.
7. Describe the role of tourism in an economy.
8. What is booking procedure?
9. What do you know about payment of balance that is a part of booking procedure?
10. What are the responsibilities of a travel consultant?
11. What are the reasons for people’s travel?
Модуль 2. (3 курс, 6 семестр).
Содержание зачета:
1.Передайте содержание текста на английском языке/Render the following into English
ЧАЙНАЯ ЦЕРЕМОНИЯ (TEA CEREMONY)
В американском штате Калифорния культура не столько европейско-американская, сколько тихоокеанская, с сильным влиянием японской. В Японии Древнюю церемонию чаепития изучают годами и преподают ее мастера. Такое чаепитие – целый образ жизни. Какие уроки для бизнеса нам могут дать эти мастера и эта традиция?
В 1872 году Гегенсай – Великий Мастер 11-поколения Чайной школы Урасенке, -приготовил чай для гостей, сидя за столом. Его гости тоже сидели за столом. Это случилось на международной выставке в Киото, и это стало сенсацией. Ведь обычно японская церемония происходит, когда участники сидят на подушках на полу! Гегенсай подвергся жестокой критике. Многим казалось, что он изменил самому понятию «японец», так как осмелился нарушить ритуал одной из самых японских церемоний. Как он объяснил свои действия, и как это стало великим учением?
Его логика была такова: люди будут приезжать со всего мира, они не привыкли сидеть на полу. А самое главное в чайной церемонии – это отношение между хозяином и гостем. Задача хозяина – предвидеть заботы и желания гостя. Отношения между хозяином и гостем, складывающиеся в ходе чайной церемонии, - то, что хозяин предвидит нужды гостя, и что они для хозяина важнее, чем другие факторы, - можно очень успешно перенести на современный бизнес.
В сегодняшней экономике основа конкуренции - уже не только качество и цена товара. Рынок очень насыщен. Бизнесмены, особенно в России, часто недооценивают собственный рынок и желание клиентов иметь приличный сервис. Они не стараются предвидеть нужды и заботы своих клиентов и, что еще опаснее не следят за тем, что их конкуренты делают в том плане. Они думают, что самое главное – продать поскорее. Но в действительности самое главное – предвидеть желания своих потребителей: не только их сегодняшние желания, но и будущие.
2. Задайте 5 основных вопросов к содержанию текста/Put 5 key-questions to the text.
Модуль 3. (4 курс, 7 семестр).
Содержание экзамена:
1. Диалог по одной из следующих изученных тем (выбор по билетам):
1. Planning and negotiating holiday packages.
2. Identifying the strengths and weaknesses of tourist destinations.
3. Considering environmental issues of tourism.
4. Analysing transport requirements.
5. Dealing with complaints.
6. Some tips for handling a complaint.
7. Describing hotel facilities.
8. Assessing new ventures.
9. Giving tourist advice on local attractions and events.
10. Guiding tourists round places of interest.
11. Describing and promoting business and conference venues.
12. Organising excursions.
2. Чтение и перевод текста. (Время на подготовку – 45 минут).
TEXT
When I first started in the travel industry I worked in a small retail agency which was owned by a very pleasant and knowledgeable man who was liked respected by all of his customers. One day I was listening to him dealing with some customers who wanted flight seats to Malaga at very short notice, and I learned a valuable lesson which has held me in a good stead in my dealing with customers. The incident occurred in the days before travel had become fully computerized and so my boss found himself telephoning a number of companies to check availability for the customer, and this was taken some time. While he was waiting to get through to operators, he struck up a conversation with the customers which eventually led to their asking his opinion on the merit of the huge choice of charter airlines operating on that route. That happened to be a pet subject of his, and he went into graphic detail about the merits and pitfalls of each carrier. Finally, he said, “The worst flight I ever had was with B…B airlines. The staff were rude, the food was awful and they even ran out of duty-frees.”
The customer thanked him for his advice and then attention was switched back to the call that was being answered by the tour operator. Up to now, no availability had been found, but on this occasion a flight with suitable timing was available. The customer was quite satisfied with the price and decided to book straightaway. As my boss and the tour operator began to process the booking, the customer said “Oh, by the way, which airline are we flying with?”
My boss asked the operator, looked very sheepish, then looked up at the customer and quietly said, “Uhh…. It’s B…B Airlines.”
3. Пересказ текста или беседа по содержанию данного текста, отвечая на следующие вопросы:
1. What conversation was the author a witness of, when he first started in the travel industry?
2. Was travel fully computerized at that time?
3. What did customers want to buy in that small retail agency?
4. What was a pet subject of his boss?
5. Were the customers satisfied with the booking flight seats?
6. What lesson can be learnt from the situation described in the text?
Разработчики:
РГТЭУ доцент кафедры
английского языка
Эксперты:
РГТЭУ Зам. Председателя УМО
по образованию в области
коммерции, маркетинга и
рекламы
МГПИ доцент кафедры
педагогики
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