Though each person has specific needs, drives, aspirations, and capabilities, at varying degrees of intensity, people's basic needs are already known. Most workers need to earn wages that will enable them to pay for basic necessities and additional luxuries such as the purchase of a home, or travel; save for and enjoy old age security benefits; have medical and other insurance coverage; acquire friends at work; win recognition; be acknowledged and rewarded for special efforts and contributions; be able to advance in life and career-wise; have opportunities for self-development; improve their skills, knowledge, and know-how; demonstrate and use special gifts and abilities; realize their ideal(s).
1. Employees at certain levels can break or make a company.
2. It is beneficial to analyze and pay attention to the needs, drives, and expectations of people.
3. Motivation has the last place in any business.
4. Employers must treat workers as human beings with common team needs.
5. Most workers need to earn money that will allow them to pay for basic expenses and additional luxuries.
Task 7. Put the verbs in brackets into the present simple or present continuous tense (5 points):
e. g. Bob __________ (to work) as a software programmer – Bob works
1. James ____________ (to work) at home until the new office is ready.
2. Jannie ____________ (to want) to leave her present employer.
3. My job occasionally ___________ (to involve)_traveling abroad.
4. This week I ___________ (to test) new software products.
5. Currently the company __________ (to plan) to expand.
Task plete this cover letter (sent as an email) with the words in the box (10 points):
attached background candidate
challenges high-pressure interpersonal
involved notice reference running sincerely
Dear Mr Brown,
I am writing with 0) reference to your advertisement on the job search website. My 1) ________ is in web design in the IT sphere and I am currently Assistant web designer at a prestigious IT company in Geneva. I am also responsible for ensuring the smooth day-to-day 2) __________of the IT department.
As you can see from the 3) _____________ CV I have wide experience in software testing, programming and computer maintenance. I am also actively 4) _____________ in the advertising our products and dealing with customers in our shops on a weekly basis. I work well in the 5) ______________ environment of a busy IT field and I have excellent 6) ______skills.
I feel I would be an ideal 7) _____________for this position as I am ready to move up to manager level and look forward to the new 8) _________that the increased responsibility will bring.
I am available for interview at any time, but require some advance 9) _________in order to arrange my work shifts.
I look forward to hearing from you.
10) _____________ yours,
Ben Adams
Образец письменной контрольной работы
для профессиональных целей
Franchising
Total 100 points
Task 1. Translate into English (max. 60 points)
1. Сервисная плата обычно исчисляется в процентах от годового оборота.
2. Франчайзи платит первоначальный взнос, а также оплачивает часть расходов владельца франшизы на рекламу и маркетинг.
3. Владелец франшизы отвечает за общенациональную рекламную компанию.
4. Согласно договору, франчайзи должны подавать регулярные отчеты.
5. С 1995 года Steins увеличили количество посадочных мест.
6. Этот ресторан является фактически нашим собственным предприятием.
7. Франчайзи делает заказы и расплачивается за поставки.
8. Франчайзи обеспечивает обслуживание и обновление оборудования.
9. Как правило региональный консультант посещает франчайзи каждые две недели.
10. Обновление компьютерных данных проводится регулярно.
11. Посетители могут сделать предварительный заказ на вечеринку в McDonald’s.
12. Декларация о доходах должна подаваться ежегодно.
13. Банковский сбор будет снижен на 15 %.
14. Проводятся регулярные встречи с другими франчайзи, чтобы поделиться идеями и опытом.
15. Существуют периоды, когда мы испытываем недостаток персонала.
Task 2. Replace as many words as you can with their synonyms (max. 5 points)
1. They can easily get advice on how to deal with specific problem.
2. The franchisee pays management services fee for continuing advice and assistance.
3. The initial sum of money paid by a franchisee is called a franchise fee.
4. Returns are filed in and sent to the tax offices.
5. It was the first Drive-Thru in Yorkshire.
Task plete the following sentences with used to or be used to and either the infinitive or the gerund of the verb in brackets. (max. 5 points)
1. Ben … (travel) a lot in his job but now, since his promotion, he doesn't.
2. After all this time I have become quite … (operate) this program.
3. Hans has lived in England for over a year so he … (drive) on the left now.
4. The restaurant … (have) fewer seats.
5. When I was a child I … (swim) in the lake.
Task 4. Fill in prepositions where necessary (max. 15 poits)
a) I’d like to get advice …1 how to deal with this problem.
b) They must respect …2 certain rules.
c) They provide regular reports …3 the level of sales.
d) Vanessa feels that she is best …4 working dealing directly …5 customers.
e) The Steins took …6 the fast food challenge in 1995.
f) We had to invest large amounts of capital but it paid …7, we are delighted with this place.
g) He is difficult to deal …8
h) We have to conform …9 McDonald’s standards.
i) We pay …10 our staff to attend.
j) Mystery Diners make monthly checks …11 every restaurant.
k) We directly pay …12 supplies.
l) You can use this database free …13 charge.
m) … 14 the rare occasions I’ll have to do unskilled work.
n) The franchisor will provide you with a store design consistent …15 their concept.
Task 5. Fill in the gaps with the words given below. (max. 15 points)
… 1 is considered one of the most dynamic and effective systems for the distribution of … 2 known today. It combines the entrepreneurial drive and ambition of the small businessman with the expertise and experience of a large company. The result is usually a rewarding … 3 for both parties …4.
7-Eleven is among the world's premiere convenience store retailers with a long and proud history that dates back over 75 years. We have been a leader in the … 5 industry since 1964 when we … 6 127 franchised Speedee Mart stores in California.
Today, approximately 3,300 U. S. stores are operated by … 7 who are dedicated to giving 7-Eleven … 8 what they want when they want it, by providing:
a reliable selection
fresh, … 9 products
speedy transactions
fair prices
a clean, safe and friendly environment in which to shop.
7-Eleven franchisees are independent contractors, who through a special … 10 with 7-Eleven, Inc. operate one or more 7-Eleven stores in certain areas of the United States. 7-Eleven, Inc. owns or … 11 the building and the … 12 inside the store. The franchisee then leases or subleases the fully equipped and stocked store(s) from 7-Eleven, Inc.
7-Eleven … 13 an opportunity for people with moderate financial resources and retailing experience to … 14 their own convenience store with the leading name in the … 15. If you are a goal-oriented individual who wants to grow with a well-established retailer, take a look at what the 7-Eleven franchise system has to offer.
Franchise, franchising, franchisees, agreement, equipment, goods and services, business, customers, leases, partnership, operate, high-quality, involved, provides, purchased
5.2. оценочные средства промежуточного контроля успеваемости.
Формой промежуточного контроля успеваемости является зачет в 1, 2 семестрах. По результатам семинаров студент получает оценку «зачтено», либо «не зачтено».
Условия получения зачета:
1. Студент не должен иметь задолженностей ни по одной теме, изучаемой в течение семестра.
2. Студент должен выполнить письменные контрольные работы ко всем разделам, изучаемым в течение семестра.
Темы для монологического высказывания
1. Company Structure. Functions of company departments.
2. The Philips company and its story.
3. Methods of testing while hiring employees.
4. The most important things when interviewing a candidate. Stages of an interview.
5. “Richer Sounds” story. The key to success.
6. Retail salespeople and their work.
7. Franchising. Vanessa Stein’s experience of a McDonald’s restaurant franchisee.
8. Pros and cons of franchising.
9. How to cope with corporate culture clashes?
10. How to be a great manager?
11. Types of banks. How banks work.
12. Financial products banks offer for the depositors (loans, checks and savings).
13. Environment Agency and environmental management.
14. Patagonia’s concept of environmental commitment
15. How stocks and the stock market work. On-line stock exchanges.
16. Forms of ownership. Shareholders. Stock prices and stock averages.
17. Why do countries trade? WTO, its aims and purposes.
18. European Union, its history and purposes.
19. Company performance. An annual report and its anatomy.
20. Financial analyst, his work, skills and outlook.
21. Setting up a business. Roger Foster – a prolific entrepreneur in computer history.
22. Tips on starting your own business. Stages of staring a business on the example of Cargoliter company.
23. The concept of a merger. Classification of mergers. Why do mergers fail?
24. The concept of a takeover/ acquisitions, their forms and strategies.
25. Marketing and its concept.
26. The 4 “P’s” in the framework of Shell Oil Company.
27. Product and corporate advertising.
28. Advertising: history, media, objectives.
29. Techniques of advertising.
30. Bloomberg Terminal
Тезисы для обсуждения
1. The key to Philips’ success can be described by two words.
2. Royal Philips Electronics has a complex system of management.
3. Ten years ago candidates could win a top job with the right look and the right answers to the questions.
4. A comparison of the job pages suggests that executive positions are advertised in different countries not in the same way.
5. Most retailers sell from shops or stores which are called outlets.
6. The busiest retailer in Britain is Richer Sounds.
7. In 1995 Tom and Vanessa Stein took up the fast food challenge: they bought the franchise for McDonald’s restaurant.
8. Vanessa Stein starts to organise her day before she gets to work.
9. Business travelers should be prepared for encounters with new social and business customs worldwide.
10. If you are a business person going to negotiate in a foreign country, do invest some time in preparing yourself for encounters with other business and cultural styles.
11. Due to modern banking systems you can unlock all financial information you need quickly and simply.
12. The country’s central bank looks after the government’s finance and monetary policy.
13. Patagonia is an outdoor clothing firm with a strong commitment to environmental causes.
14. Patagonia tries to conduct business in a socially responsible manner.
15. The marketing people are desperately seeking ways to increase the business
16. Shell Oil, the leading retailer of gasoline, began their market research project with a customer segment study
17. India is one of the most exciting long-term market opportunities in the world
18. Although India is welcoming to foreigners there are also cultural hurdles
19. Securities and Exchange Commission controls and administers the activities of US stock exchange.
20. Companies whose shares are traded publicly have to present an annual report.
21. Roger Foster is one of the most prolific entrepreneurs in computer history.
22. What sort of people want to be entrepreneurs?
23. As business and the world economy become increasingly competitive, more and more companies have to strengthen their operations to remain profitable.
24. The reasons why a corporate alliance fails are very simple to understand: corporate egos cause problems.
25. European Internet usage is expected to grow rapidly in the next several years.
26. There is a stock market boom at the moment, and as Web surfing gains popularity
27. In a series of posters Volkswagen likened its new Golf to a religious revelation.
28. European consumers are exposed to hundreds of commercial messages a day
29. Bloomberg founded his multimedia empire in 1981 when he decided to center on the most basic and valuable of late 20th century commodities: information.
30. This Johns Hopkins-educated engineer with an MBA from Harvard has turned his original concept into a reported $1 bn-a-year multimedia news and information empire.
VI. Учебно-методическое и информационное обеспечение дисциплины:
а) основная литература:
английский язык для общих целей
1. Brooks Julia, Burk Kathy. Wavelength. Pre-Intermediate: Coursebook with free Reader.
2. Rondon Ben. Wavelength. Pre-Intermedia: Workbook with a Key.
3. Методические рекомендации к проведению практических заданий к разделу «Family Lifestyle and Socializing», составители: , (электронный ресурс)
4. «Education», сборник материалов для проведения практических занятий для студентов 1 курса, составители: , (электронный ресурс)
5. «Recruitment», сборник материалов для проведения практических занятий для студентов 1 курса, составители: , (электронный ресурс)
6. «Travelling and Accommodation», учебно-методическое пособие для студентов 1 курса, составитель: (электронный ресурс)
7. Методические материалы к проведению практических заданий к разделу «Innovations and Technologies», составитель (электронный ресурс)
8. Cunningham, Sarah. New Cutting Edge. Upper Intermediate: Students’ Book with mini-dictionary
9. Cunningham, Sarah New Cutting Edge. Intermediate : Students Book
10. Cunningham, Sarah New Cutting Edge. Intermediate : Workbook with Key
английский язык для профессиональных целей
1. Ed. Graham Tullis, Tonya Trape New insights into business: Students' book
2. Ed. Graham Tullis, Tonya Trape New insights into business: Workbook
3. Теплова дополнительных упражнений к учебному курсу по английскому языку "New Insights into Business" (by Graham Tullis and Tonya Trappe). Ч.1
4. Теплова дополнительных упражнений к учебному курсу по английскому языку "New Insights into Business" (by Graham Tullis and Tonya Trappe). Ч.2
5. Reader in Business English (сборник текстов для дополнительного чтения по английскому языку для студентов факультета управления и экономики). Часть 1. Севастополь: Филиал МГУ им. в Севастополе, 2010. - 115 с
6. Reader in Business English (сборник текстов для дополнительного чтения по английскому языку для студентов факультета управления и экономики). Часть 2. Севастополь: Филиал МГУ им. в Севастополе, 2010. - 86 с
б) дополнительная литература:с
1. Virginia Evans. Round –up 4.
2. Virginia Evans. Round –up 5.
3. Компьютерный курс “Focus On Grammar”, уровни Intermediate и High-Intermediate.
4. Компьютерный курс “Reward”, уровни Intermediate and Upper-Intermediate;
Словари:
Англо-русский словарь под ред.
ABBYY Lingvo (он-лайн словарь)
Мультитран (он-лайн словарь)
Англо-русский словарь по экономике и финансам/ Ред. . - СПб.: Эконом. шк., 1993. - 589 с
Бобров -русский словарь по рекламе и маркетингу: Ок. 40 000 терм./ 4-е изд., стер.. - М.: Руссо, 2001. - 752 с
Жданова -русский экономический словарь: Более 80 000 терм. терминол. словосочетаний/ М.: Рус. яз., 2001. - 880 с
VII. Материально-техническое обеспечение дисциплины:
Материально-техническое обеспечение дисциплины предполагает наличие в библиотеке в печатном виде или в виде электронного ресурса комплектов учебно-методической, научной и справочной литературы, работу с компьютерными обучающими программами в лингафонно-компьютерном классе, а также доступ к ресурсам сети Интернет.
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