4. Оценка «неудовлетворительно» (0 баллов) ставится студенту за неправильный ответ на вопросы преподавателя или билета либо за их отсутствие. Ответ студента на вопрос, в этом случае, содержит неправильные формулировки основных определений, прямо относящихся к вопросу, или студент вообще не может их дать, как и подтвердить свой ответ фактическими примерами. Такой ответ демонстрирует незнание студентом материала лекций, базового учебника и дополнительной литературы.
5. Оценка «неудовлетворительно» (0 баллов) ставится также студенту, списавшему ответы на вопросы и читающему эти ответы экзаменатору, не отрываясь от текста, в случае если он не может объяснить или уточнить, прочитанный таким образом материал.
6. Оценка «неудовлетворительно» ставится также студенту, отвечающему таким образом хотя бы на один вопрос билета.
7. Оценка «зачтено» ставится студенту, ответ которого соответствует оценкам «отлично», «хорошо» или «удовлетворительно», оценка «не зачтено» - студенту, чей ответ соответствует оценке «неудовлетворительно».
3.4. Средства контроля освоения дисциплины.
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3.4.1. Темы для устной дискуссии/написания эссе.
1. How To Apply For A Job.
2. Employment.
3. Advertisement as a service.
4. Advertising Analysis.
5. Brands.
6. Coca-Cola and its Evolution.
7. The Discovery of Economy.
8. E-commerce.
9. Economic Divergence in Australia.
10. Financial Crises and Global Capital Flows.
11. Profit Is More Important Than Cash - Discuss.
12. Outsourcing and offshoring.
13. Supply Chain.
14. Wal-Mart Tire and Lube Observation Evaluation.
15. The role of Marketing in Telstra International.
3.4.2. Тестовые задания для текущего контроля по дисциплине.
1 вариант.
I. Choose the word or phrase which best completes each sentence.
1. This company was set up as a small family … in 1977.
A empire B corporation C business
2. Sally Green is on the board of …
A directors B founders C managers
3. Tom East is the … executive in charge of Marketing.
A chief B head C senior
4. We do our printing in-house but we … delivery to a small, local company.
A supply B source C subcontract
5. We have set up quality … as part of our TQM system.
A circles B lines C corners
6. We need a … market economy where the government doesn't try to control prices.
A base B low C free
7. Until last year they … the market but now they face some stiff competition.
A penetrated B dominated C segmented
8. Our new … protects our eggs on the way to the shops and it looks good on the shelves.
A production B packaging C promotion
9. If you want to save some money buy … products rather than the top brands.
A generic B durable C consumer
10. If you pay cash for this TV we will give you a 5% …
A hike B sale C discount
11. Our prices are low because we cut out the … and sell directly from the factory.
A middleman B marketer C manufacturer
12. Customers who use our … card get one point for every pound they spend.
A franchise B sponsorship C loyalty
13. We had nearly 5,000 … to our website last week.
A hits B visitors C views
14. We can increase our profit … by reducing our overheads.
A account B margin C costs
15. We've made a loss for the past three years but we should break … this year.
A even B up C out
II. Match each sentence beginning with the correct ending. Write the letter of the ending you choose in the box below. There is one extra ending that you don't have to use.
1 | Our only long-term liability is | a | they sold the house we'd put up as collateral. |
2 | Syntectic PLC reported a pre-tax | b | policy to fight discrimination. |
3 | We fell behind with our repayments so | c | we can sell the stock in our warehouse. |
4 | Next time I'm going to trade up to | d | with a covering letter, by Monday 9th May. |
5 | Now we've got the product right, but | e | a Ј5,000 bank loan over three years. |
6 | We'll solve our cash flow problem if | f | profit of $1.2 million for last year. |
7 | The company has an equal opportunities | g | the learning curve has been very steep. |
8 | Please send your application form, | h | they started undercutting us. |
i | something at the high end of the range. |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
2 вариант.
I. Choose the word or phrase which best completes each sentence.
1. Last year we made … of Ј1.5 million.
A liabilities B profits C finances
2. The corporate … we try to present is of a business that truly values its customers.
A image B logo C ladder
3. We … about 20 people in our London office and most have been with us for years.
A hire B employ C appoint
4. Each year, we … two or three graduates as trainee managers.
A recruit B qualify C situate
5. The company's debt … was too large and it couldn't make the repayments.
A schedule B default C burden
6. With 51% of the shares, Max Com now has a … interest in Media World.
A majority B mid-range C minority
7. We agreed a Ј4,000 … with the bank but the interest rate is very high.
A deposit B overdraft C balance
8. Geno Science was … on the stock exchange last year.
A issued B floated C invested
9. The FTSE 100 … fell by 1.4% yesterday.
A market B bourse C index
10. I've got lots to do but finishing this report is my first …
A priority B schedule C perfection
11. The Japanese car manufacturer is to … 5,000 jobs at its plants in Europe.
A axe B plunge C ease
12. He was selling Rolex watches for $1,000, but they turned out to be …
A counterfeits B forges C fakes
13. The country's gross domestic … has grown by more than $200 billion.
A payment B product C profit
14. 1 gave up my job in the City to have more … time with my family.
A downshift B value C quality
15. Our new CEO has charisma and a natural for leadership.
A flair B drive C energy
16. I think that … is important so I am never late for a business meeting.
A hospitality B formality C punctuality
II. Match each sentence beginning with the correct ending. Write the letter of the ending you choose in the box below. There is one extra ending that you don't have to use.
1 | The health and safety inspector | a | and was nearly 2% down at the close. |
2 | If we are late completing the project | b | because I prefer to meet people face to face. |
3 | I got through to Ivan in Moscow | c | that we are thinking of downshifting |
4 | Work has become so stressful | d | so I've got to put off our meeting. |
5 | Something has come up | e | then we will have to pay a penalty. |
6 | I don't really like videoconferencing | f | if the bank won't reschedule our debt. |
7 | The market had another difficult day | g | but then I got cut off. |
h | that the fire extinguisher was missing. |
1 | 2 | 3 | 4 | 5 | 6 | 7 |
3.4.3. Тестовые задания для промежуточной аттестации по дисциплине.
I. Choose the word or phrase which best completes each sentence.
1. We pay reasonable salaries and offer excellent fringe …
A perks B tips C benefits
2. Next month we are going to … two new products.
A forecast B innovate C launch
3. We have carried out a lot of market … over the past year.
A focus B research C development
4. I got your fax but the last page wasn't …
A reading B legible C written
5. Can you send me an e-mail with the data files … ?
A attached B fixed C linked
6. The directors have called an … general meeting to discuss the debt crisis.
A ordinary B external C extraordinary
7. Are there any issues arising from the … of the last meeting?
A hours B minutes C seconds
8. Let's go over the action … agreed at last week's meeting.
A points B objectives C tactics
9. I'm sorry, but increasing our bank loan is out of the …
A question B opinion C solution
10. If we don't find a … , then our negotiations will break down.
A position B digression C compromise
11. They announced the merger at a press … last night.
A workshop B conference C seminar
12. She is a good presenter, but she always runs … time.
A out B over C into
13. In my … , we spend too much on corporate hospitality.
A view B thinking C idea
14. They said it was their final offer but we … their bluff.
A conceded B considered C called
15. I'm pleased to say that we reached a … late last night.
A settlement B mediation C concession
II. Match each sentence beginning with the correct ending. Write the letter of the ending you choose in the box below. There is one extra ending that you don't have to use.
1 | If you give us a discount of 10%, | a | then we both need to make concessions. |
2 | This has been a very bitter dispute | b | we agreed on a reasonable price. |
3 | Last month, I achieved my sales target | c | with strong feelings on both sides. |
4 | If we are going to break this deadlock, | d | then we'll agree to buy 10,000 units. |
5 | When the firm downsized, | e | that covers just about everything. |
6 | I usually start with an anecdote | f | so I got a performance-related bonus. |
7 | You may be right there, | g | I was offered early retirement. |
8 | Finally, after a lot of haggling, | h | but I'd need to see last month's figures. |
i | to gain the audience's attention. |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
III. Write the abbreviations below in words. One word has been given in each case to help you.
HR H _ _ _ _ Resources
IT I _ _ _ _ _ _ _ _ _ _ Technology
CEO Chief E _ _ _ _ _ _ _ _ O _ _ _ _ _ _
CAD C _ _ _ _ _ _ _ Assisted D _ _ _ _ _
RSI Repetitive S _ _ _ _ _ I _ _ _ _ _
PLC P_ _ _ _ _ L _ _ _ _ _ _ Company
3.4.4. Обобщенная тематика для дискуссии для текущего контроля и промежуточной аттестации по дисциплине.
1. Professional development.
2. Staff development and training: who participates and why.
3. Approaches to professional development.
4. Job description and job satisfaction.
5. Job summary.
6. Job duties.
7. Roles and responsibilities.
8. Job qualifications.
9. Key role interactions.
10. Professional skills.
11. A letter of inquiry and application.
12. An application form.
13. Purpose of the application.
14. Telephone skills.
15. Brand image name identity.
16. Own brands and generics.
17. New product development.
18. Business Analysis.
19. Market Testing.
20. Commercialization.
21. A stand at a trade fair.
22. Approaches to negotiation.
23. Emotion in negotiation.
24. The pervasive impact of culture on international negotiations.
25. Nonverbal behaviors.
26. Distinctive negotiation behaviors of 15 cultural groups.
27. Differences in thinking and decision-making processes.
28. The main techniques and sectors of the financial industry.
29. Personal finance.
30. Corporate finance.
31. Starting up in a new location.
32. Employment-Related recommendation letters.
33. College- and University-related letters of recommendation.
34. Reference letters.
35. Commendation letters.
36. Performance evaluation letters.
37. Presenting your business idea.
38. Management tools.
39. Reports.
40. Business meeting.
41. Offshoring and outsoursing.
42. Corresponding with customers.
43. A business seminar.
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