Задания (стр. 1 )

Вариант 0

Задание 1

Перепишите и переведите условные предложения, обращая внимание на употребленные в них формы глаголов.

1. If you order now we will give you a discount.

2. If we said we were prepared to deliver in May would you make a firm order?

3. We won’t be able to start any discussions unless you confirm your inquiry.

Задание 2

Перепишите предложения, содержащие разные формы сравнения, и переведите их на русский язык.

1. The computer meets the highest world standards.

2. Unfortunately, we cannot promise delivery earlier than at the end of the year.

3. The more efforts we spend on advertising the higher will be the profits of the firm.

Задание 3

Перепишите предложения, подчеркните в каждом из них модальный глагол или его эквивалент. Переведите предложения на русский язык.

1. Probably you could let us know your export prices and terms of payment.

2. We will be pleased to give you any further information you may require.

3. You should invite the businessmen to the Prague restaurant after the talks.

4. The goods must be shipped in May, not later.

Задание 4

Перепишите предложение и составьте к нему общий, специальный, альтернативный и разделительный вопросы.

You have made some progress in the field of electronic industry.

Задание 5

Перепишите и переведите предложения, определите в них видовременные формы глаголов и укажите их инфинитив.

1. The visit promised to be very interesting and the Russian engineers accepted the invitation with pleasure.

2. I’m sure the company will offer a discount for large orders and cash payment.

3. This range includes designs and types that suit different requirements.

Задание 6

Перепишите предложения. Трансформируйте их в страдательный залог, запишите и переведите получившиеся предложения.

1. The firm spends a lot of money on purchases of the equipment.

2. The Company sells its goods to many European countries.

3. Mr. Sedov showed no interest in their offer.

Задание 7

Перепишите, вставляя вместо точек нужные предлоги, и переведите предложения.

As Belarusexport had a list … orders … that time they could offer the goods … three lots … a year … regular intervals. They offered to deliver the first lot … eight machines four month after they signed the contract and the balance … 22 machines 8 and 12 month later. Belarus export guaranteed the delivery … each lot … any delay. Mr. Smith agreed … the terms … the Belarusian company.

Задание 8

Перепишите и переведите текст.

Surveying the market

It is very important to have facts about how many potential buyers are in your projected sales area and to know their needs and wishes before you invest. It is better to have the facts than to merely feel how your products will sell.

The total marketing concept involves matching the firm’s products or services with the needs and desires of those people who will buy them whether now or in the future. Objective of a market survey is to determine a reasonably attainable sales volume in a specific market area for a specific type of business.

This means finding out how many potential customers for the planned merchandise potential there are in this market and how many of them can reasonably be expected to become customers of the firm

under consideration. What is the market? The market or trading area for a particular

firm is the area that it seeks to serve with its products or services. From the buyer’s point of view, it is the area within which the buyer knows he or she can find desired goods and services at desirable prices. Sellers may desire to expand their market beyond the limits that are normally recognized by buyers. Market areas may change with the development of new shopping centers in adjacent areas. At any given time a market has its limits set by the area within which the firm can economically sell its goods or services.

Вариант 1

Задание 1

Перепишите и переведите условные предложения, обращая внимание на употребленные в них формы глаголов.

1. If you order a larger quantity we will give you a discount.

2. If you agreed to create more jobs we might think about a productivity deal.

3. We won’t sign the contract unless you guarantee prompt delivery.

Задание 2

Перепишите предложения, содержащие разные формы сравнения, и переведите их на русский язык.

1. Our model is the best on the world market at this price.

2. The equipment will be ready for shipment not later than 30 days of receipt of your order.

3. The A-25 model is as reliable as A-27 one.

Задание 3

Перепишите предложения, подчеркните в каждом из них модальный глагол или его эквивалент. Переведите предложения на русский язык.

1. We can offer a 6-month guarantee from the date of delivery.

2. You should make the appointment with the Sales Manager for Tuesday.

3. The letter of Credit must be opened as soon as possible.

4. You are to make tests of the machines not later than April.

Задание 4

Перепишите предложение и составьте к нему общий, специальный, альтернативный и разделительный вопросы.

This firm produces high-class goods for export.

Задание 5

Перепишите и переведите предложения, определите в них видовременные формы глаголов и укажите их инфинитив.

1. They offered us the calculating machines on more favorable terms than before.

2. We will welcome your enquiries which will always receive our prompt and careful attention.

3. These leaflets illustrate and describe our range of motors as well as spare parts.

Задание 6

Перепишите предложения. Трансформируйте их в страдательный залог, запишите и переведите получившиеся предложения.

1. The firm gives discounts for orders of over 150 units.

2. They will receive new leaflets and catalogues next week.

3. We got no orders on this equipment after the exhibition.

Задание 7

Перепишите, вставляя вместо точек нужные предлоги, и переведите предложения.

Bell&Co are interested … the model 25 machines. Mr. Smith, a representative … Bell&Co who deals … these goods … Belarusexport, got instructions to place an order … machines … the Belarusian

company. … Monday Mr. Smith contacted the Belarusian company and … 2 o’clock … the afternoon he met Lavrov to discuss the terms …payment and delivery dates.

Задание 8

Перепишите и переведите текст.

Advertising and promotion

All the activities that go into the development of sales can be grouped under the title promotion of sales. This promotion can use either direct or indirect methods. Every small firm owner should think about using some of the types of sales promotion. The direct promotion methods include: advertising, publicity, displays, special event sales, manufacturer’s aids, personal selling, and sales promotion campaigns. Among the indirect promotion methods there are public relations, customer relations, customer services, product styling and packaging, community goodwill. Advertising can be defined as commercial messages to public designed to inform potential and established customers and to encourage sales for an advertiser. Publicity has always been described as advertising that is not paid for. Displays are a one-site method of

sales promotion. Special events sales such as the firm’s anniversary, the president’s birthday, and the start of spring and fall seasons and so on are, of course, ideal for sales. Manufacturer’s aids are any form

of assistance provided by manufacturer to small wholesales and retailers for promoting sales. Personal selling means all those activities and characteristics of the individual sales person which makes successful

sales promotion campaigns are usually built around a central idea, and they may last a day or even several months. Customer relations build sales independently and also contribute to the total image of the firm. Satisfied, happy customers are the best forms of advertising and promotion.

Вариант 2

Задание 1

Перепишите и переведите условные предложения, обращая внимание на употребленные в них формы глаголов.

1. If you give us 60 days credit we will accept your offer.

2. If our manager found some extra money would you be prepared to train our specialists?

3. We can’t reach an agreement on this matter unless we solve financial problems.

Задание 2

Перепишите предложения, содержащие разные формы сравнения, и переведите их на русский язык.

1. Our competitors prices for such items are 20–30 % lower than yours.

2. Mr. White looked through their latest catalogues closely.

3. Their price is not so high as we expected it to be.

Задание 3

Перепишите предложения, подчеркните в каждом из них модальный глагол или его эквивалент. Переведите предложения на русский язык.

1. Now we can get down to discussing the commercial side of our transaction. 2. The tests of the equipment must be made next week.

3. You needn’t discuss the terms of delivery and payment any more.

4. May I have a contract form please?

Задание 4

Перепишите предложение и составьте к нему общий, специальный, альтернативный и разделительный вопросы.

A week later British Company sent an offer to the Russian Trade Delegation.

Задание 5

Перепишите и переведите предложения, определите в них видовременные формы глаголов и укажите их инфинитив.

1. I made an appointment for 10 o’clock on Wednesday.

2. Our catalogue gives detailed information on Model AB15.

3. The trading profit of the Company will be 113,000 pounds, and the net profit will make 50,295 pounds in this case.

Задание 6

Перепишите предложения. Трансформируйте их в страдательный залог, запишите и переведите получившиеся предложения.

1. They delivered equipment indicated in contract 258 on 30th July.

2. The Sales Manager is going to start talks for the purchase of computers.

3. We will send literature on this equipment by separate mail.

Задание 7

Перепишите, вставляя вместо точек нужные предлоги, и переведите предложения.

One … the leading manufacturers … pumps … Canada produces a wide range … pumps … high capacity … car industry. This company produces 70 % … pumps … home industry and exports about 30 % … its products … different countries … the world.