Задания для контрольных работ студентов недневных форм обучения по дисциплине «Иностранный язык модуль 3» (стр. 2 )

(from: The advertising handbook. Sean Brierly)

Переведите письменно III часть текста. Найдите в тексте предложения, имеющие одинаковое  значение со следующими:

1.        Famous markets want their customers not to forget to buy goods.

2.        The best form of advertising is when customers think that they choose things themselves.

3.        They use advertising to make more money from selling a product or a service.

Ответьте на вопросы, используя информацию из текста.

1.        What are the two broad camps of advertising?

2.        What is one of the least effective aspects of advertising?

3.        How the terms and conditions of the market are set?

В какой части текста говорится:

1.        о целях рекламных акций и рекламных приемах наиболее крупных компаний;

2.        о рекламных кампаниях двух всемирно известных фирм;

3.        о том, как определяются компоненты маркетинга.

Определите, является ли данное предложение: истинным, ложным или в тексте нет об этом информации.

1.        Achieving direct sales effect is actually one of the least effective aspects of advertising.

2.        Above-the-line media include TV, cinema, billboards, flyers, and so on.

3.        Advertisers work hard to persuade consumers to buy their goods..

Определите, какое предложение выражает главную мысль текста. Advertisement is the most important thing in marketing. Advertisement has four components. The principles of advertisement are shown in some terms and world-famous brands examples.

Вариант 2

Грамматика:        Infinitive. Forms and Functions. Bare Infinitive

Infinitive Constructions: Objective, Nominative, For-to-Infinitive

Задание 1. Перепишите предложения. Вставьте инфинитив в нужной форме и переведите предложение на русский язык.

The markets … a new product. (to offer)

A. to have offered        C. to have been offered        E. to offer

B. to be offered        D. to be offering        F. to have been offering

Our senior manager seems … this document since morning. (to write)

A. to write        C. to be writing        E. to have written

B. to be written        D. to have been written        F. to have been writing

A new advertising campaign is said … next week. (to launch)

A. to have consisted        C. to be consisting        E. to consist

B. to have been consisted        D. to have been consisting        F. to be consisted

Задание 2. Перепишите предложения, поставьте частицу to, где необходимо. Объясните причину отсутствия частицы to. Переведите предложение на русский язык.

We were made … do all the paperwork till the deadline. Every advertiser should … know how to make a good advertising campaign. A good manager should learn how … make creative work.

Задание 3. Перепишите предложения. Измените их используя Infinitive вместо подчёркнутых слов. Переведите полученное предложение на русский язык.

She was the first who came to the meeting. I was not very surprised when I heard that Coca-Cola is launching a new campaign. The meeting room was too small so it couldn’t accommodate all the participants.

Задание 4. Перепишите предложения. Замените сложные предложения или группы предложений простыми предложениями с инфинитивным оборотом Complex Object. Переведите полученное предложение на русский язык.

1.        The task could not be handled in on deadline. I knew it.

2.        The new advertising campaign will attract many new customers. They believed it.

3.        Our company is a very successful one. We’d like it.

Задание 5. Перепишите предложения. Закончите их, используя "for-to-Infinitive Construction".  Переведите предложение на русский язык.

This is the company (you; to rule). This is a document (on a new product; you; to handle in). These are the flyers (on a new product; you; to handle in).

Грамматика:        Participle. Forms and Functions. Participial Constructions

Gerund. Gerundial Construction

Задание 6. Выберите правильный вариант перевода выделенной части предложения. Переведите предложение на русский язык.

You spend too much time working on computer.

A. работая        C. проработанный

B. работавший        D. работающий

The senior manager should spend much time on searching for the suitable information for a new advertising campaign.

A. подыскав        C. подыскивающий

B. подыскивая        D. выисканный

Every advertising agency has clients majoring in different business areas.

A. специализируя        C. работавшие

B. специализирующиеся        D. отработав

Задание 7. Перепишите предложения. Замените выделенную часть предложения соответствующей формой Participle I. Переведите полученное предложение на русский язык.

People which work together create one friendly team.

A. having worked        B. working        C. being worked

When you are preparing important documents, you should bear in mind the deadline.

A. Preparing        B. Being prepared        C. Having prepared

As they had a very good advertising campaign, they decided to celebrate their success.

A. Having        B. Being had        C. Having had        D. Having been had

Задание 8. Перепишите предложения. Вставьте Participle I или Participle II. Переведите предложения на русский язык.

The power point presentation … at the office meeting attracted much attention. (to show) When … a new product into market it is very necessary to test in first. (to launch) Only … one task, you can take another one. (to complete)

Задание 9. Перепишите предложения. Определите, чем является выделенное слово: Participle I, Gerund, Verbal Noun. Переведите предложение на русский язык.

What is the agenda of tomorrow’s meeting? Knowing advertising and marketing terms will help a manager to work better with foreign companies. Launching some new goods into market can be a good beginning for the company.

Задание 10. Перепишите предложения, подчеркните герундиальные обороты. Переведите предложения на русский язык, обращая внимание на форму герундия.

I don’t mind working long hours for a good remuneration. Advertisers approve of senior sales managers’ giving their opinion on the purchased goods. I can’t bear new businesses doing professional espionage.

Задание 11. Прочитайте текст.

The advertiser-agency relationship.

The modern advertising agency grew with the mass media. Some of the original advertising agents began as news agencies, selling stories to the newspapers. In the early nineteenth century advertising agents sold space for regional newspapers to national advertisers. In return for selling the space, the agent would get a percentage of the sale in commission. In the late nineteenth century, advertising grew enormously, with new advertisers requiring space in newly emerging national newspapers and magazines. Advertising agents began to switch allegiance. Before, they sold space for a large number of newspapers to a small number of clients; now, a large number of clients required advertising in a more concentrated media market. Instead of representing the newspapers, the agents switched to representing the clients, though the agency was still paid commission by the media owner. The media owner was happy with this. Instead of the newspaper proprietor having to follow up every advertiser for payment, the agency would guarantee this payment and receive a commission from the newspaper for placing the ad. It was not cost-efficient for clients who did not run advertising campaigns all year to do their own having a portfolio of large clients, agents could use the combined strength of their advertising spend to gain cheaper deals from media owners. The media owner was happy with the deal. The cost of going directly to all the clients was prohibitively high, and the commission system would mean that agents would still keep the price of media space up. The agent occupied a privileged position. In the late nineteenth century it was not unusual to find rival chocolate manufacturers or soap manufacturers using the same advertising agent to book space and create ads. However, as advertising competition intensified, client conflict within large agencies grew. Clients began to move their business to other agencies if their agents took on a rival client. Agencies often have to resign clients because of conflicting accounts. Clients have been very sensitive about having near and direct competitors in the same agency. Tesco at Lowe Howard-Spink, for instance, will not allow rival retailers, or rivals to its own label products, in the agency. In many cases, client conflict has caused new agencies to emerge. Because of this, medium - ad large-sized agencies need to have a range of clients in different sectors of business – retail, soft drinks, confectionery, cars, pharmaceuticals, tobacco and government, etc. – rather than specializing in one area. Advertisers began to produce creative work for advertisers in the late nineteenth century as a way of promoting advertising. Many agencies at this time also offered sales promotion and merchandising which were paid from the 1920s n advertising agecy became more clearly defined as an intermediary which managed, created ad bought advertising campaigns on behalf of clients. Agencies were now “full-service”, offering sales support, creative work, research and product development in addition to the basic job of media broking. JWT, for instance, advised the Daily Mirror and Rowntree (Black Magic) on product development and positioning. Some agencies also had their own kitchens to test and try out new products for clients. Though some of this still goes on, clients have generally taken this function in-house, or farm it out to small specialist consultancies, such as market research and brand planning consultancies. The clients brought marketing in-house to wrest control back from agencies and to contain costs.

(from: The advertising handbook. Sean Brierly)