Задания для контрольных работ студентов недневных форм обучения по дисциплине «Иностранный язык модуль 3» (стр. 4 )

Переведите письменно IV часть текста. Найдите в тексте предложения, имеющие одинаковое  значение со следующими: …

1.        Radio, cinema and Television give all the necessary information for advertisiers to make new advertisements.

2.        Programs on TV have been changed in accordance to what people preferred to to watch and not to demographical goops of people.

3.        Despite the facts that newspapers have reduced costs by lowering down the unions, costs in other areas have become higher.

Ответьте на вопросы, используя информацию из текста. Does advertising occupy all the slots on TV or only “separate”? What have some programs on the network also aimed at?

3.        What are the publications which are less dependent on advertising revenue?

В какой части текста говорится:

1.        о всемирно известных газетных компаниях;

2.        о том, на какой основе стали строиться программы на телевидении;

3.        о том, какие виды СМИ являются наиболее зависимыми от рекламы.

Определите, является ли данное предложение: истинным, ложным или в тексте нет об этом информации.

1.        The costs of gaining advertising in a publication can be prohibitive to an old medium.

2.        Because of competition for advertising revenue, TV programming has been structured by what people consume rather than by demographic group.

3.        The publications which are most dependent on advertising revenue are the mass circulation magazines and newspapers.

Определите, какое предложение выражает главную мысль текста. Advertising is most dependent on media. Advertising is a source of extra revenue and extra costs for media owners. The principles of advertising are to establish good relationship with media owners.

Вариант 4

Грамматика:        Infinitive. Forms and Functions. Bare Infinitive

Infinitive Constructions: Objective, Nominative, For-to-Infinitive

Задание 1. Перепишите предложения. Вставьте инфинитив в нужной форме и переведите предложение на русский язык.

I will do my best to become the only one … promoted for a higher position. (to promote)

A. to have promoted        C. to have been promoted        E. to promote

B. to be promoted        D. to be promoting        F. to have been promoting

She caused a telegram … to him. (to send)

A. to send        C. to be sending        E. to have sent

B. to be sent        D. to have been sending        F. to have been sending

He is known … the principles of advertising very well. (to know)

A. to have known        C. to be knowing        E. to know

B. to have been known        D. to have been knowing        F. to be known

Задание 2. Перепишите предложения, поставьте частицу to, где необходимо. Объясните причину отсутствия частицы to. Переведите предложение на русский язык.

Everyone waited for the boss … speak. I saw the customers … like new product. The sellers offered the buyers 5000 tons of oil, delivery … made in October.

Задание 3. Перепишите предложения. Измените их используя Infinitive вместо подчёркнутых слов. Переведите полученное предложение на русский язык.

He was the first who considered this question of a great importance. Bob, we could hear, spoke loudly. It is unlikely that a new product will be well sold.

Задание 4. Перепишите предложения. Замените сложные предложения или группы предложений простыми предложениями с инфинитивным оборотом Complex Object. Переведите полученное предложение на русский язык.

1.        The postman brought a very important pack. I knew it.

2.        They were working really hard before launching a new advertising campaign. I saw it.

3.        The presenter was speaking in a very soft voice. I didn’t hear it.

Задание 5. Перепишите предложения. Закончите их, используя "for-to-Infinitive Construction".  Переведите предложение на русский язык.

This is a new book (you; it; to read). This is the instruction (beginners; to follow). He spoke loud enough (everyone; to hear).

Грамматика:        Participle. Forms and Functions. Participial Constructions

Gerund. Gerundial Construction

Задание 6. Выберите правильный вариант перевода выделенной части предложения. Переведите предложение на русский язык.

Reading will help you a lot to gain more knowledge.

A. читающий        C. чтение

B. прочитавший        D. прочитанный

He enjoys not working, and his boss doesn’t like it.

A. не работать        C. не работающий

B. не работав        D. не работавший

There were some managers working on a new advertising campaign right now.

A. работая        C. работавшие

B. работающие        D. отработав

Задание 7. Перепишите предложения. Замените выделенную часть предложения соответствующей формой Participle I. Переведите полученное предложение на русский язык.

1. Can you help me fix the column which is leaning of blocks

A. having leaned        B. leaning        C. being leaned

The girl, which was dreaming to become a senior manager, decided to take an extra class in advertising and marketing.

A. dreaming        B. Being dreamed        C. Having dreamed

Ben, who was exhausted after a long day, took a short nap.

A. exhausted        B. Being exhausted        C. Having exhausted        D. Having been exhausted

Задание 8. Перепишите предложения. Вставьте Participle I или Participle II. Переведите предложения на русский язык.

The... paper is the press release that they prepared yesterday, but it wasn’t prepared correctly. (to tear) … late for the meeting, Mary sat in the back row. (to arrive) Will was going to win the race, … toward the finish line. (to speed)

Задание 9. Перепишите предложения. Определите, чем является выделенное слово: Participle I, Gerund, Verbal Noun. Переведите предложение на русский язык.

What are the principles of creating a good advertising? This quiz will help you to become more familiar with advertising terms while surfing the Internet. Have you ever read The Giving Tree?

Задание 10. Перепишите предложения, подчеркните герундиальные обороты. Переведите предложения на русский язык, обращая внимание на форму герундия.

Don’t fear my forgetting tomorrow’s meeting. They told us of CEO’s coming to our office. I entered the room without his seeing it.

Задание 11. Прочитайте текст.

Creating and segmenting markets.

Pre-industrial markets operated in clearly defined geographical spaces (market towns), at clearly defined times. However, after the Industrial revolution markets were no longer controlled and regulated in such a way. Road, rail and air transport and the mass media helped to break down spatial and temporal boundaries, bringing individuals and communities into wider consumer markets. If a modern-day hypermarket wished to advertise the opening of a new store in East Kilbride, for instance, it would advertise not just in the immediate geographical region, but also in towns and villages up to forty miles away which had easy access to motorway routes. Regional media planning became as much concerned with the time it took to reach a retail outlet ass with the physical space. Is you lived only two or three miles away and you didn’t have a car it might take you longer to reach the supermarket than if you lived twenty miles away in a more affluent area. Because modern markets are wider and more open that pre-industrial markets, advertisers try to make communication easier and cheaper by fixing the market in a specific place and time. They also attempt to control their business environment by classifying, measuring and “mapping” their product and consumer markets. They use market information to predict future behavior, and to gain advantages over competitors.

The geographical market includes the regulatory boundaries of the market, local, national or regional (such as European Community). The consumer market involves classification into “types” of consumers. This can include all adults, all car enthusiasts, all women, all young women, all young northern women, all young northern women who are independent and ambitious, etc. the product market includes the goods or service that the business is trying to promote. Markets identify similarities in products and services and classify according to type; all consumer durables, all vehicles, all cars, all saloons, all M-registered saloons, etc.

However, product and consumer markets are not self-contained. They overlap. A car manufacturer’s competitors include other car manufacturers, and other forms of transport: vans, fleet cars, train, plane, and bicycle. It is therefore in the car manufacturer’s interest for consumers to prefer car travel to other forms, as well as their brand to others. Part of the success of US car manufacturers in the interwar period was the destruction of public transport (trams) in cities. In the British meat industry in the 1980s and 1990s, manufacturers came together to launch generic advertising campaigns, with a “Meat to Live” theme, featuring slim meat-eaters in various sporting and outdoor pursuits leading active lives, to counter claims that high-fat diets are unhealthy and lead to heart disease. In the media industry, magazines and newspapers responded to the competition for entertainment and news from TV: they increased advertising spends, launched generic campaigns to their advertisers to support their medium, increased the coverage of TV stars, lifestyle features and provided TV listings. The advertiser’s market may also be affected by its dependence on another, such as tires and cars, sauces and meat, video cassettes and video recorders.

Though marketers talk in terms of their product’s market, they are aware that it is not enclosed but overlaps with many other. There is no such thing as a simple family car market; it is merely a convenient classification to base marketing decisions upon. Modern markets do not accept the narrow definitions of a single market and constantly try to find new niches and ways of exploiting overlaps in markets to gain advantage over competitors. Broadsheet newspapers try to woo tabloid readers; bitter brewers target larger drinkers and cosmetics companies try to encourage men to use cosmetics. One other way is for the brand advertiser to move the brand into a different product field altogether, such as chocolate bar brands moving into ice cream (Mars, Bounty, Milky Way) and liqueurs (Cadbury and Terry’s Chocolate Orange), and soap powders moving into washing-up liquid (Persil).