Задания для контрольных работ студентов недневных форм обучения по дисциплине «Иностранный язык модуль 3» (стр. 5 )

(from: The advertising handbook. Sean Brierly)

Переведите письменно III часть текста. Найдите в тексте предложения, имеющие одинаковое  значение со следующими: …

  1.        They take information from market to understand what a future behavior will be, and to gain advantages over competitors.

2.        Despite the fact that marketers spend much time for their product’s market, they are concerned about them not being enclosed but overlapping with many other.

3.        The consumer market can include the classification which shows certain “kinds” of consumers.

Ответьте на вопросы, используя информацию из текста.

Can the advertiser’s market be affected by its dependence on another, such as tires or video recorders? When did British manufacturers came together to launch generic advertising campaigns?

3.        How did pre-industrial markets operate?

В какой части текста говорится:

1.        о всемирно известных брендах, которые вывели свою продукцию за рамки и стали производить новые для своей области товары;

2.        о проведении большой рекламной кампании;

3.        о том, что в себя включает потребительский рынок.

Определите, является ли данное предложение: истинным, ложным или в тексте нет об этом информации.

1.        One other way is for the brand advertiser to move the brand into a different product field altogether.

2.        Road, rail and air transport and the mass media didn’t help to break down spatial and temporal boundaries, bringing individuals and communities into wider consumer markets.

3.        In 1980a and 1990, Kleenex launched a generic advertising campaign in Britain.

Определите, какое предложение выражает главную мысль текста. Advertising is most dependent on media. Advertising deals with customer markets and other types of markets. There are given some examples of how markets are segmented.

Вариант 5

Грамматика:        Infinitive. Forms and Functions. Bare Infinitive

Infinitive Constructions: Objective, Nominative, For-to-Infinitive

Задание 1. Перепишите предложения. Вставьте инфинитив в нужной форме и переведите предложение на русский язык.

If there is a need in creating a new advertising I would like … this job. (to offer)

A. to have offered        C. to have been offered        E. to offer

B. to be offered        D. to be offering        F. to have been offering

When I entered the room he pretended … a newspaper. (to read)

A. to read        C. to be reading        E. to have read

B. to be read        D. to have been read        F. to have been reading

Attracting consumers to a new product is said … the most difficult part of advertising. (to be)

A. to have been        C. to be being        E. to be

B. to have been been        D. to have been being        F. to be been

Задание 2. Перепишите предложения, поставьте частицу to, где необходимо. Объясните причину отсутствия частицы to. Переведите предложение на русский язык.

Employees were made … complete the work on time. Even the most sophisticated advertiser must … be told what … do. Without working experience one cannot … make a good advertising.

Задание 3. Перепишите предложения. Измените их используя Infinitive вместо подчёркнутых слов. Переведите полученное предложение на русский язык.

He was the only one understood the importance of advertising. I was so happy when I heard about my promotion. There was no place in the room where he could put his computer.

Задание 4. Перепишите предложения. Замените сложные предложения или группы предложений простыми предложениями с инфинитивным оборотом Complex Object. Переведите полученное предложение на русский язык.

1.        This award is the most prestigious among advertisers. I know it.

2.        Their advertising agency is the best in the city. They believed it.

3.        Our new employee is an experienced sales manager. We’d like it.

Задание 5. Перепишите предложения. Закончите их, используя "for-to-Infinitive Construction".  Переведите предложение на русский язык.

This is the campaign (our company; to launch). This is the press release (on a new product; you; to write). This is the place (at the meeting; you; to be).

Грамматика:        Participle. Forms and Functions. Participial Constructions

Gerund. Gerundial Construction

Задание 6. Выберите правильный вариант перевода выделенной части предложения. Переведите предложение на русский язык.

Some consumers spend so much time shopping for new clothes that they become true shopaholics.

A. скупая        C. купленный

B. скупившие        D. покупающий

This advertising agency spends most of its time making very creative campaigns.

A. разрабатывая        C. разрабатывающий

B. разработав        D. разработавший

There were some managers working on a new advertising campaign right now.

A. работая        C. работавшие

B. работающие        D. отработав

Задание 7. Перепишите предложения. Замените выделенную часть предложения соответствующей формой Participle I. Переведите полученное предложение на русский язык.

All the elements, which work together, create the brand’s values.

A. having worked        B. working        C. being worked

When one preparing a new advertising, one should be creative..

A. Preparing        B. Being prepared        C. Having prepared

As they had finished the application program, they offered to sell it.

A. Finishing        B. Being finished        C. Having finished        D. Having been finished

Задание 8. Перепишите предложения. Вставьте Participle I или Participle II. Переведите предложения на русский язык.

Companies … similar goods do not usually differ much. (to sell) Some very large agencies were notorious for getting the client’s money up front,  … the space and then hanging on to the money until the very last moment to cream off the interest. (to book) … on the national statistics, our agency is leading this year. (to base)

Задание 9. Перепишите предложения. Определите, чем является выделенное слово: Participle I, Gerund, Verbal Noun. Переведите предложение на русский язык.

What are the reasons for making advertising campaigns? This quiz will help you to become more familiar with advertising terms while surfing the Internet. Finishing his work, he could only think about the rest.

Задание 10. Перепишите предложения, подчеркните герундиальные обороты. Переведите предложения на русский язык, обращая внимание на форму герундия.

Do you mind my smoking here? Advertisers approve of senior sales managers’ giving their opinion on the purchased goods. Advertisers usually cannot stand meeting a new rival on a marketplace.

Задание 11. Прочитайте текст.

“Discovering” consumers

In the 1920s, when US advertisers and agencies brought research techniques to Britain, one commentator wrote of the new techniques, “Such research will include a study of the product, its purpose, the consumer, the trade, and general business conditions…firstly…to cut out, as far as possible, the gamble in advertising; secondly, to discover a definite objective; thirdly, to find the quickest way to that objective and to tie up the advertising to marketing distribution”. All aspects of planning, the marketing mix and the idea of targeting the consumer arose in this period. From as early as the 1920s books such as Claude Hopkin’s Scientific Advertising tried to make marketing and advertising into a professional discipline. This was attempted through the development of professional organizations, standards of training and the rise of the marketing concept. Marketers and advertisers needed to make the unmeasurable and unmanageable consumers as measurable and controllable as the production assets of the firm. Controlled consumption was offered to balance controlled production. Marketers offered captive consumers to the boards of their firms (even though the consumers were not as captive as they asserted). The use of the research statistics and figures on consumers gives legitimacy to a profession which previously relied in “common sense” notions of how the market works. This was first articulated after the Second World War by the General Electric Company. This concept assumed that buyers were rational and chose and preferred those brands that best met their wants. This meant that firms should try to identify want and then try to satisfy them. Part of the ideology of the marketing concept is to assert that, in the bad old days, producers produced the goods and then advertisers in the firm devised ways of selling them to the public. With the marketing concept, the story is supposed to start with the consumer. Consumers have the power to shape their own wants without influence or persuasion. The manufacturer researches the consumer and develops products to meet and match consumer expectations. The marketing concept asserts that markets already exist in the real world, the purpose of research is to go out and find them. But markets are made, not discovered.

The multi-brand advertisers launch products because of competition and market conditions, not because consumers’ needs are not being satisfied. An advertiser needs to have a reason to advertise: it is not simply to satisfy consumers. As Dickinson et al. state, “the marketing concept understates the power of corporation to shape wants…Marketing academics often see no inconsistency in promoting the marketing concept as the basic posture for all marketing, while simultaneously agreeing that it is consumer perceptions that count and such perceptions can be greatly influenced”.

(from: The advertising handbook. Sean Brierly)

Переведите письменно III часть текста. Найдите в тексте предложения, имеющие одинаковое  значение со следующими: …

1.        Famous markets want their customers not to forget to buy goods.

2.        The best form of advertising is when customers think that they choose things themselves.

3.        They use advertising to make more money from selling a product or a service.

Ответьте на вопросы, используя информацию из текста.

1.        What are the two broad camps of advertising?

2.        What is one of the least effective aspects of advertising?

3.        How the terms and conditions of the market are set?

В какой части текста говорится:

1.        о целях рекламных акций и рекламных приемах наиболее крупных компаний;

2.        о рекламных кампаниях двух всемирно известных фирм;

3.        о том, как определяются компоненты маркетинга.

Определите, является ли данное предложение: истинным, ложным или в тексте нет об этом информации.

1.        Achieving direct sales effect is actually one of the least effective aspects of advertising.

2.        Above-the-line media include TV, cinema, billboards, flyers, and so on.

3.        Advertisers work hard to persuade consumers to buy their goods..

Определите, какое предложение выражает главную мысль текста. Advertisement is the most important thing in marketing. Advertisement has four components. The principles of advertisement are shown in some terms and world-famous brands examples.