Маркетинг ( М 31) (стр. 2 )

Buttle, Francis. Customer relationship management: concepts and tools/ Francis Buttle. - Amsterdam [etc.]: Elsevier, 2004. - XVIII, 359 p.: il.. - Includes bibliographical references. - Index: p. 349-359 Экземпляры: всего:3 - ЧЗ (Асп. фонд)(1), Волховский (ЧЗ)(1), Волховский(1)

Buttle, Francis. Customer relationship management: conceprs and tools/ F. Buttle. - Amsterdam; Boston; Heidelberg [etc.]: Elsevier, 2006. - XVIII, 359 с Экземпляры: всего:2 - Волховский (НИИМ)(2)

C

Cahill, David L.. Customer loyalty in third party logistics relationships: findings from studies in the USA and Germany/ David L. Cahill. - Heidelberg: Physica-Verlag, 2007. - xiv, 309 p.: ill.; 24 cm.. - (Contributions to management science, ISSN ). - Includes bibliographical references (p. [271]-309) Экземпляры: всего:1 - Волховский (НИИМ)(1)

Capon, Noel. Managing global accounts: nine critical factors for a world-class program/ N. Capon, D. Potter, F. Schindler; American Marketing Association. - Mason, Ohio: Thomson, 2006. - xviii, 268 p.: il. - Includes bibliographical references and index Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Cases in consumer behaviour/ edited by Gerrit Antonides and W. Fred van Raaij. - Chichester [etc.]: John Wiley & Sons Ltd., 1999. - x, 170 p.: il.; 23 cm Экземпляры: всего:2 - Волховский (НИИМ)(2)

Cateora, Philip R.. International marketing/ Philip R. Cateora, John L. Graham. - 13th ed.. - Boston, MA: McGraw-Hill/Irwin, 2007. - XXXII, 702 p. Экземпляры: всего:2 - Волховский (ЧЗ)(1), Волховский(1)

Chaston, Ian. Knowledge-based marketing/ Ian Chaston. - London: SAGE, 2004. - XI, 274 p.; 25cm Экземпляры: всего:3 - Волховский (ЧЗ)(1), Волховский (НИИМ)(2)

Cheverton, Peter. Understanding brands/ Peter Cheverton. - London: Kogan Page, 2006. - x, 139 p.: ill.. - (Creating success) Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Christopher, Martin. Relationship marketing : creating shareholder value/ Martin Christopher, Adrian Payne, David Ballantyne. - Oxford; Amsterdam; Boston: Butterworth-Heinemann, 2006. - XVI, 242 p.: il. Экземпляры: всего:2 - Волховский (ЧЗ)(1), Волховский(1)

Churchill, Gilbert A.. Basic marketing research/ Gilbert A. Churchill, Tom J. Brown. - 6th ed.. - Mason, OH: South-Western, 2006. - XXV, 593 p. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Cohen, William A. (1937-). The marketing plan: библиография/ William A. Cohen. - 5th ed.. - Hoboken, NJ : J. Wiley & Sons, 2006. - xviii, 350 p.: il.; 28 cm. - Includes bibliographical references (p. 345-346) and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Collaborative customer relationship management: taking CRM to the next level/ Alexander H. Kracklauer, D. Mill Quinn, Dirk Seifert, editors. - Berlin, Germany: Springer-Verlag, 2004. - xi, 273 p.: il. - Includes bibliographical references and index Экземпляры: всего:2 - Волховский (НИИМ)(2)

Consumer driven electronic transformation: applying new technologies to enthuse consumers and transform the supply chain/ Georgios J. Doukidis, Adam P. Vrechopoulos, editors. - Berlin: Springer, 2005. - x, 256 p.: il. - Includes bibliographical references Экземпляры: всего:2 - Волховский (НИИМ)(2)

Consumer-centric category management: how to increase profits by managing categories based on consumer needs/ A. C. Nielsen Company (Schaumburg, Ill.); ACNielsen with John Karolefski and Al Heller. - Hoboken, NJ: John Wiley & Sons, Inc, 2006. - XI, 356 p. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Consuming experience/ edited by Antonella Caru and Bernard Cova. - London: Routledge, 20p. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Cook, Harry E.. Product management: value, quality, cost, price, profits, and organization/ H. E. Cook. - London: Chapman & Hall, 1997. - xix, 411 p.: ill.; 24 cm. - Includes bibliographical references and index Экземпляры: всего:2 - Волховский (НИИМ)(2)

Cook, Victor J.. Competing for customers and capital/ Victor J. Cook. - Cincinnati, OH: Thomson*Texere, division of South-Western, 2006 Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Cooper, Lee G.. Market-share analysis: evaluating competitive marketing effectiveness/ Lee G. Cooper, Masao Nakanishi. - Boston: Kluwer Academic Publishers, 1988. - xv, 279 p.: ill.; 24 cm. - (International series in quantitative marketing). - Bibliography: p. 265-272 Экземпляры: всего:2 - Волховский (НИИМ)(2)

Copley, Paul. Marketing communications management: concepts and theories, cases and practices/ Paul Copley. - Oxford: Elsevier Butterworth-Heinemann, 2004. - xiv, 441 p. Экземпляры: всего:2 - Волховский (ЧЗ)(1), Волховский(1)

Cova, Bernard. Project marketing: beyond competitive bidding/ Bernard Cova, Pervez Ghauri, Robert Salle. - Chichester, West Sussex, England : J. Wiley, 2002. - x, 223 p.: il.; 25 cm. - Includes bibliographical references (p. [215]-219) and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Craig, C. Samuel. International marketing research/ C. Samuel Craig and Susan P. Douglas. - 3rd ed.. - Chichester, England : John Wiley & Sons. ltd., 2005. - xix, 503 p.: il.; 24 cm. - Includes bibliographies and indexes. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Creveling, Clyde M. (1956-). Six sigma for marketing processes: an overview for marketing executives, leaders, and managers/ Clyde M. Creveling, Lynne Hambleton, Burke McCarthy. - Upper Saddle River, NJ: Prentice Hall, 2006. - xxvii, 269 p.: il. - (Six sigma for innovation and growth series) Экземпляры: всего:2 - Волховский (НИИМ)(2)

Crouch, Sunny. Marketing research for managers/ Sunny Crouch, Matthew Housden. - 3rd ed.. - Amsterdam; Boston; Heidelberg: Butterworth-Heinemann, 2003. - xvi, 372 p.: il.. - Includes bibliographical references and index Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Cui, Geng. Marketing to ethnic consumers: an annotated bibliography/ Geng Cui and Pravat Choudhury; American Marketing Association. - Chicago, IL: American Marketing Association, 2000. - ix, 123 p.; 23 cm. - (Bibliography series) Экземпляры: всего:2 - Волховский (НИИМ)(2)

Czinkota, Michael R.. International marketing / M. R. Czinkota, I. A. Ronkainen/ Michael R. Czinkota, Ilkka A. Ronkainen. - 8th ed.. - Mason, Ohio: Thomson/South-Western, 2007. - XXX, 646, [39] p.: il. - Includes bibliographical references and indexes. Экземпляры: всего:2 - Волховский (ЧЗ)(1), Волховский(1)

D

Dalrymple, Douglas J.. Marketing management: text and cases/ Douglas J. Dalrymple, Leonard J. Parsons. - 7th ed.. - New York, NY [etc.]: John Wiley & Sons, 2000. - xii, 707 p.: il.; 26 cm. - Includes bibliographical references and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Danziger, Pamela N.. Let them eat cake: marketing luxury to the masses-as well as the classes/ Pamela N. Danziger. - Chicago, IL : Dearborn Trade Pub., 2005. - xix, 299 p.: il.; 24 cm. - Includes bibliographical references (p. 287-288) and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Davis, Scott M. (1964-). Building the brand-driven business: operationalize your brand to drive profitable growth/ Scott M. Davis, Michael Dunn ; foreword by David A. Aaker. - San Francisco, CA : Jossey-Bass, 2002. - xv, 299 p.: il.; 24 cm. - (Jossey-Bass business & management series) Экземпляры: всего:2 - Волховский (НИИМ)(2)

Day, George S.. Peripheral vision : detecting the weak signals that will make or break your company/ George S. Day, Paul J. H. Schoemaker. - Boston, MA: Harvard Business School Press, 2006. - [8], 248 p.: il.; 25 cm. - Includes bibliographical references (p. 215-231) and index Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Deering, Anne (1959-). The partnering imperative: making business partnerships work/ Anne Deering, Anne Murphy. - Chichester, West Sussex : J. Wiley, 2003. - xiii, 151 p.: il.. - Includes bibliographical references and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Developing a market orientation/ Rohit Deshpande, editor. - Thousand Oaks, CA; London; New Delhi: Sage Publications, 1999. - VII, 320 p.. - Includes bibliographical references. - Author, subject indexes: p. 305-318 Экземпляры: всего:3 - ЧЗ (Асп. фонд)(1), Волховский (НИИМ)(2)

Dowling, Grahame R.. The art and science of marketing: marketing for marketing managers/ Grahame R. Dowling. - Oxford: Oxford University Press, 2005. - xv, 441 p.: il. - Includes bibliographical references and index Экземпляры: всего:2 - Волховский (НИИМ)(2)

Doyle, Peter (1943 June 23-2003). Marketing management and strategy/ Peter Doyle and Phil Stern. - 4th ed.. - New York: Financial Times Prentice Hall, 20p. - Includes bibliographical references and index. Экземпляры: всего:4 - Волховский (НИИМ)(4)

Doyle, Peter (1943-). Value-based marketing : marketing strategies for corporate growth and shareholder value/ Peter Doyle. - Chichester [etc.]: Wiley, 2004. - XII, 370 p.: il.. - Includes bibliographical references. - Index: p. 359-370 Экземпляры: всего:5 - ЧЗ (Асп. фонд)(1), Волховский (НИИМ)(4)

Drummond, Graeme. Introduction to marketing concepts/ Graeme Drummond, John Ensor. - Oxford: Elsevier Butterworth-Heinemann, 2005. - xiii, 283 p. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Drummond, Graeme. Strategic marketing: planning and control/ Graeme Drummond, John Ensor; Chartered Institute of Marketing. - 2nd ed.. - Oxford: Butterworth-Heinemann, 2005. - xiv, 306 p.: il. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Duffy, Neill. Passion branding : harnessing the power of emotion to build strong brands/ Neill Duffy ; with Jo Hooper. - Chichester: Wiley, 2003. - xiii, 249 p.: il.; 24 cm Экземпляры: всего:3 - Волховский (ЧЗ)(1), Волховский (НИИМ)(2)

E

Edwards, Helen (1965-). Creating passion brands: getting to the heart of branding/ H. Edwards, D. Day. - London: Kogan Page, 2005. - xi, 244 p.: il.; 25 cm.. - Includes bibliographical references (p. [233]-237) and index Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Egan, John (1952-). Relationship marketing: exploring relational strategies in marketing/ John Egan. - 2nd ed. - Harlow: Financial Times Prentice Hall, 20p.: ill. Экземпляры: всего:4 - Волховский (НИИМ)(4)

Ekstrom, Gigi. Fashion marketing : disigners : styles/ G. Ekstrom, Dotty Boen Oelkers. - Woodland Hills, CA: Glencoe/ McGrawHill, 20p.. - (Glencoe marketing series) Экземпляры: всего:2 - Волховский (НИИМ)(2)

Ellson, Tony (1953-). Culture and positionihg as determinants of strategy : personality and the business organization/ Tony Ellson. - Houndmills [etc.]: Palgrave Macmillan, 2004. - XIV, 270 p.. - Загл., сост. каталогизатором: Personality and the business organization. - Bibliogr.: p. 245-263. - Index: p. 264-270 Экземпляры: всего:3 - ЧЗ (Асп. фонд)(1), Волховский (НИИМ)(2)