Маркетинг ( М 31) (стр. 6 )

Scenarios in marketing: bringing creativity and discipline into marketing/ edited by Gill Ringland and Laurie Young. - Hoboken, NJ : Wiley, 20p. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Schieffer, Robert. Ten key customer insights: unlocking the mind of the market/ Robert Schieffer. - Mason, OH: Thomson, 2005. - xxii, 250 p.: il.. - Includes bibliographical references and index Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Schmitt, Bernd. Customer experience management: a revolutionary approach to connecting with your customers/ Bernd H. Schmitt. - New York, NY: John Wiley & Sons, Inc., 2003. - xiv, 242 p.: il.; 24 cm. - Includes bibliographical references (p. 231-233) and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Schroder, Monika J. A. (1952-). Food quality and consumer value: delivering food that satisfies/ Monika J. A. Schroder. - Berlin: Springer, 20p.: ill.; 24 cm Экземпляры: всего:2 - Волховский (НИИМ)(2)

Schultz, Don E.. Brand babble: sense and nonsense about branding/ Don E. Schultz, Heidi F. Schultz. - Mason, OH: South-Western/Thomson Learning, 20p.: il.; 23 cm.. - Includes bibliographical references and index Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Services marketing: a managerial approach/ Rebekah Bennett [et al.] ; edited by Janet R. McColl-Kennedy. - Milton, Qld. : John Wiley & Sons Australia, 2003. - xix, 604 p.: il.; 26 cm. - Includes bibliographical references and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Sheth, Jagdish N.. Marketing theory: evolution and evaluation/ Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett. - New York, NY: Wiley, 1988. - XI, 231 p.. - Bibliogr.: p. 203-231 Экземпляры: всего:5 - ЧЗ (Асп. фонд)(1), Волховский (НИИМ)(4)

Singh, Nitish. The culturally customized Web site/ Nitish Singh, Arun Pereira. - Boston: Elsevier, 20p.. - Includes bibliographical references and index Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Sirgy, M. Joseph. Handbook of quality-of-life research: an ethical marketing perspective/ M. Joseph Sirgy. - Dordrecht: Kluwer Academic Publishers, 20p.. - (Social indicators research series; Vol. 8). - Includes bibliographical references and index Экземпляры: всего:2 - Волховский (НИИМ)(2)

Smith, Brian D.. Making marketing happen: how great companies make strategic planning work for them / Brian D. Smith. - Amsterdam [u. a.]: Butterworth-Heinemann, 20p. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Smith, David Van Lloyd. Inside information: making sense of marketing data/ D. V.L. Smith & J. H. Fletcher. - Chichester [etc.]: John Wiley & Sons, 2003. - xi, 260 p.: il.; 24 cm. - Includes bibliographical references and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Spiller, Lisa. Contemporary direct marketing/ Lisa D. Spiller, Martin Baier. - Upper Saddle River, N. J. : Pearson Prentice Hall, 2005. - xxi, 410 p. : il; 25 cm. - Includes bibliographical references and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Stalnaker, Stan. Hub culture: the next wave of urban consumers/ Stan Stalnaker. - Singapore: John Wiley & Sons (Asia) Pte ltd., 20p.; 24 cm Экземпляры: всего:2 - Волховский (НИИМ)(2)

Stroud, Dick. The 50 plus market: why the future is age-neutral when it comes to marketing and branding strategies/ Dick Stroud; ebrary, Inc. - London: Kogan Page, 2006. - xvi, 314 p. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Sudharshan, Devanathan. Marketing strategy: relationships, offerings, timing & resource allocation/ D. Sudharshan. - Upper Saddle River, NJ: Prentice Hall, 1998. - xvii, 446 p.: il.; 25 cm. - Includes bibliographical references and index Экземпляры: всего:1 - Волховский (НИИМ)(1)

Sulzmaier, Sonja. Consumer-oriented business design: the case of airport management/ Sonja Sulzmaier. - Heidelberg: Physica-Verlag, 2001. - xi, 263 p.: il. - (Contributions to management science, ISSN ). - Includes bibliographical references (p. [245]-263) Экземпляры: всего:2 - Волховский (НИИМ)(2)

Sutton, Dave (1963-). Enterprise marketing management: the new science of marketing/ Dave Sutton and Tom Klein. - Hoboken, NJ: John Wiley & Sons, Inc., 2003. - XVI, 224 p. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Szwarc, Paul. Researching customer satisfaction & loyalty: how to find out what people really think/ Paul Szwarc. - London; Philadelphia: Kogan Page, 2005. - XIV, 258 p.; 24cm. - (Market research in practice series/ consultant editors: David Barr & Robin J. Birn) Экземпляры: всего:1 - Волховский (ЧЗ)(1)

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Temporal, Paul. Advanced brand management: from vision to valuation // Paul Temporal. - Singapore : John Wiley & Sons, 2002. - xv, 296 p. : il.; 24 cm. - Includes index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

The durable use of consumer products: new options for business and consumption/ edited by Michel Kostecki. - Dordrecht: Kluwer Academic Publishers, 1998. - xix, 146 p.: il. - Includes bibliographical references (p. 137-142) and index Экземпляры: всего:2 - Волховский (НИИМ)(2)

The global market: developing a strategy to manage across borders/ Eds. John Quelch, Rohit Deshpande. - San Francisco : Jossey-Bass, 2004. - viii, 424 p.: il.; 24 cm. - (The Jossey-Bass business & management series). - Includes bibliographical references (p. 361-386) and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

The marketing book/ ed. M. J. Baker. - 5th ed.. - Oxford; Boston: Butterworth-Heinemann, 2005. - xxxviii, 834 p.: il. - Includes bibliographical references and index Экземпляры: всего:2 - Волховский (НИИМ)(2)

The profit impact of marketing strategy project: retrospect and prospects/ edited by Paul W. Farris and Michael J. Moore. - Cambridge, UK; New York: Cambridge University Press, 2004. - xvii, 307 p.; 24 cm.. - Includes bibliographical references and index Экземпляры: всего:1 - Волховский (ЧЗ)(1)

The ultimate CRM handbook: strategies and concepts for building enduring customer loyalty and profitability/ ed. John G. Freeland. - New York, NY: McGraw-Hill, 2003. - viii, 353 p.: ill.. - Includes bibliographical references (p. 313-319) and index Экземпляры: всего:1 - Волховский (ЧЗ)(1)

The why of consumption: contemporary perspectives on consumer motives, goals, and desires/ edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman. - London: Routledge, 20p.: il. - (Routledge interpretive marketing research series, ISSN X) Экземпляры: всего:1 - Волховский (НИИМ)(1)

Trout, Jack. Big brands, big trouble : lessons learned the hard way/ Jack Trout. - New York, NY: John Wiley & Sons, Inc, 2001. - x, 223 p. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Trout, Jack. Differentiate or die: survival in our era of killer competition/ Jack Trout with Steve Rivkin. - New York, NY: John Wiley & Sons, Inc., 2000. - x, 230 p.; 24 cm. - Includes bibliographical references (p. 213-217) and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Tungate, Mark (1967-). Fashion brands : branding style from Armani to Zara/ Mark Tungate. - London; Philadelphia: Kogan Page, 2006. - ix, 243 p.: il.. - Includes bibliographical references (p. [231]-232) and index Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Tvede, Lars (1957-). Marketing strategies for the new economy/ Lars Tvede and Peter Ohnemus. - Chichester : Wiley, 2001. - x, 246 p.: il.; 24 cm. - Includes bibliographical references and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

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Upshaw, Lynn B. (1947-). The masterbrand mandate: the management strategy that unifies companies and multiplies value/ Lynn B. Upshaw and Earl L. Taylor. - New York, NY [etc.]: John Wiley & Sons, Inc., 2000. - xii, 323 p.: il.; 24 cm. - Includes bibliographical references and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

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Van Gelder, Sicco (1964-). Global brand strategy : unlocking branding potential across countries, cultures and markets/ Sicco Van Gelder. - London; Sterling, VA: Kogan Page, 2005. - xii, 260 p.: il.. - Includes bibliographical references (p. [251]-256) and index Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Varey, Richard J. (1955-). Relationship marketing: dialogue and networks in the e-commerce era/ Richard J. Varey. - Chichester : Wiley, 2002. - xviii, 217 p.: il.; 25 cm. - Includes bibliographical references and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Vervest, Peter. How to win customers in the digital world: total action or fatal inaction/ Peter Vervest, Al Dunn ; with contributions by Martijn Hoogeweegen, Nancy Foy Cameron, and Thomas Weesing. - Berlin: Springer, 2000. - xx, 244 p.: ill.; 24 cm. - Includes bibliographical references (p. [233]-235) and index Экземпляры: всего:2 - Волховский (НИИМ)(2)

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Wagner, Sigmund A. Understanding green consumer behaviour: a qualitative cognitive approach/ Sigmund A. Wagner. - London; New York: Routledge, 2003. - xvi, 288 p. - (Consumer research & policy series) Экземпляры: всего:1 - Волховский (НИИМ)(1)

Ward, Keith (1949-). Marketing finance: turning marketing strategies into shareholder value/ Keith Ward. - Amsterdam: Elsevier Butterworth-Heinemann, 2004. - xii, 349 p.: il. Экземпляры: всего:4 - Волховский (ЧЗ)(1), Волховский(3)

Webb, Michael J.. Sales and marketing the Six Sigma way/ M. J. Webb ; T. Gorman. - Chicago, Ill.: Kaplan, 2006. - XIX, 298 p. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Webster, Frederick E. (Jr.). Industrial marketing strategy/ Frederick E. Webster. - 3rd ed.. - New York, NY [etc.]: Wiley, 1991. - XIII, 365 p.: il.. - (Wiley series on marketing management). - Includes bibliographical references. - Index: p. 351-365 Экземпляры: всего:5 - ЧЗ (Асп. фонд)(1), Волховский (НИИМ)(4)

Webster, Frederick E. (Jr.). Market-driven management/ F. E. Webster; how to define, develop, and deliver customer value. - 2nd ed. . - Hoboken, NJ: John Wiley & Sons, 2002. - xiii, 320 p.. - This updated edition of "Market-Driven Management" analyzes the evolution of the marketing concept in theory and in management practice. It makes a statement of the marketing concept as the process of defining, developing, and delivering customer value in the business environment. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Wedel, Michel. Market segmentation: conceptual and methodological foundations/ Michel Wedel, Wagner A. Kamakura. - 2nd ed.. - Boston: Kluwer Academic, 2000. - xxii, 382 p.: il. - (International series in quantitative marketing). - Includes bibliographical references (p. [345]-370) and index Экземпляры: всего:2 - Волховский (НИИМ)(2)

West, Douglas C.. Strategic marketing: creating competitive advantage/ Douglas West, John Ford and Essam Ibrahim. - Oxford: Oxford University Press, 2006. - xxviii, 517 p.: il.; 25 cm.. - Includes bibliographical references and index Экземпляры: всего:5 - Волховский (ЧЗ)(1), Волховский(2), Волховский (НИИМ)(2)

Westwood, John (1947-). How to write a marketing plan/ John Westwood. - 3rd ed.. - London; Philadelphia: Kogan Page, 2006. - VI, 129 p.: il. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

When marketing becomes a minefield. - Boston, MA: Harvard Business School Press, 20p.; 21 cm. - (Management dilemmas: case studies from the pages of Harvard Business Review) Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Wilmshurst, John. The fundamentals and practice of marketing/ John Wilmshurst; Chartered Institute of Marketing., CAM Foundation. - 4th ed.. - Oxford: Butterworth-Heinemann, 2002. - viii, 376 p.: ill.. - (Marketing series) Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Wilson, Ralph F. (1945-). Planning your internet marketing strategy: a Doctor Ebiz guide/ Ralph F. Wilson. - New York: Wiley, 2002. - XVI, 256 p.: il. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Winning market leadership: strategic market planning for technology-driven businesses/ Adrian Ryans [et al.]. - Toronto : Wiley Canada, 2000. - xviii, 309 p.: il.; 24 cm. - Includes bibliographical references and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Winning the profit game: smarter pricing, smarter branding/ Robert G. Docters [et al.]. - New York: McGraw-Hill, 2004. - xv, 315 p.: ill. Экземпляры: всего:2 - Волховский (ЧЗ)(1), Волховский(1)

Wood, Marian Burk. The marketing plan handbook: нелитературный текст/ Marian Burk Wood. - [Harlow]: Pearson Education International, 20p. Экземпляры: всего:3 - Волховский (ЧЗ)(1), Волховский (НИИМ)(2)

Wreden, Nick. ProfitBrand : how to increase the profitability, accountability & sustainability of brands/ Nick Wreden. - London; Sterling, VA: Kogan Page, 2005. - vii, 240 p.: il.. - Includes bibliographical references (p. [227]-233) and index Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Wright, Ray. Consumer behaviour/ Ray Wright. - London: Thomson Learning, 20p.; 25 cm. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

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Yeshin, Tony. Sales promotion/ T. Yeshin. - London: Thomson Learning, 20p. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Young, Roy A.. Marketing champions: practical strategies for improving marketing's power, influence, and business impact/ Roy A. Young, Allen M. Weiss, and David W. Stewart. - Hoboken, NJ: John Wiley & Sons, Inc., 2006. - xviii, 270 p.; 24 cm Экземпляры: всего:2 - Волховский (НИИМ)(2)