Маркетинг ( М 31) (стр. 3 )

European Association of Contract Research Organizations. Conference (1st; 1990; Amsterdam, Netherlands). Contract research: proceedings of the First Conference of the European Association of Contract Research Organizations, Amsterdam, the Netherlands, February 26-27, 1990/ European Association of Contract Research Organizations, Conference (1st ; 1990 ; Amsterdam, Netherlands) ; ed. W. E. Duckworth. - Dordrecht: Kluwer Academic Publishers, 1991. - vi, 132 p.: ill.; 25 cm Экземпляры: всего:2 - Волховский (НИИМ)(2)

Evans, Martin (Martin J.). Consumer behaviour/ Martin Evans, Ahmad Jamal, Gordon Foxall. - Hoboken, NJ : John Wiley & Sons, Ltd., 2006. - xv, 404 p.: il.; 26 cm. - Includes bibliographical references (p. [368]-388) and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

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Faulkner, Mike. Customer management excellence/ Mike Faulkner. - Chichester: John Wiley & Sons, Ltd., 2003. - viii, 216 p.; 24 cm Экземпляры: всего:2 - Волховский (НИИМ)(2)

Firat, A. Fuat. Consuming people: from political economy to theaters of consumption/ A. Fuat Firat and Nikhilesh Dholakia. - London; New York: Routledge, 2003. - xii, 194 p.; 24 cm. - (Routledge interpretive marketing research). - Includes bibliographical references and index. Экземпляры: всего:1 - Волховский (НИИМ)(1)

Fog, Klaus. Storytelling: branding in practice/ Klaus Fog, Christian Budtz, Baris Yakaboylu. - Berlin: Springer, 20p.: il.; 24 cm.. - Includes bibliographical references (p. 228-230) and index. Экземпляры: всего:4 - Волховский (ЧЗ)(1), Волховский(1), Волховский (НИИМ)(2)

Ford, David (1944-). The business marketing course: managing in complex networks/ David Ford. - 2nd ed.. - Chichester: John Wiley & Sons, 20p. Экземпляры: всего:3 - Волховский (ЧЗ)(1), Волховский (НИИМ)(2)

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Gabbott, Mark. Consumers and services/ Mark Gabbott and Gillian Hogg. - Chichester [etc.]: John Wiley & Sons, 1998. - xi, 271 p.: il.; 23 cm. - Includes bibliographical references and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Gilligan, Colin. Strategic Marketing Management/ C. Gilligan. - S. l.: Butterworth-Heinemann, 20p. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Gilligan, Colin. Strategic marketing planning/ Colin Gilligan, Richard M. S. Wilson. - Oxford: Butterworth-Heinemann, 20p.. - Includes bibliographical references and index Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Goebert, Bonnie. Beyond listening: learning the secret language of focus groups/ Bonnie Goebert with Herma M. Rosenthal. - New York, NY: John Wiley & Sons, Inc., 2002. - xvi, 224 p.; 24 cm Экземпляры: всего:2 - Волховский (НИИМ)(2)

Gordon, Ian. Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever/ Ian H. Gordon. - Toronto; New York: Wiley, 1998. - xx, 314 p.: il.. - Includes bibliographical references and index Экземпляры: всего:3 - Волховский (ЧЗ)(1), Волховский (НИИМ)(2)

Grant, John (1964-). Brand innovation manifesto: how to build brands, redefine markets, and defy conventions/ John Grant. - Chichester, West Sussex, England : John Wiley & Sons, 20p.. - Includes bibliographical references and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Grant, Robert M. (1948-). Cases to accompany Contemporary strategy analysis/ R. M. Grant. - Malden, MA: Blackwell Publishing, 2006. - xii, 378 p.: il. - Includes bibliographical references Экземпляры: всего:2 - Волховский (НИИМ)(2)

Griffin, Jill. Customer loyalty: how to earn it, how to keep it/ Jill Griffin ; foreword by Robert T. Herres. - San Francisco : Jossey-Bass, 2002. - xvi, 252 p.: il.; 24 cm. - (The Jossey-Bass business & management series). - Includes bibliographical references and indexes. Экземпляры: всего:2 - Волховский (ЧЗ)(2)

Gronroos, Christian (1947-). Service management and marketing: a customer relationship management approach/ Christian Gronroos. - 2nd ed.. - Chichester [etc.]: John Wiley & Sons Ltd., 2006. - x, 394 p.: il.; 25 cm. - Includes bibliographical references and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Gronstedt, Anders. The customer century: lessons from world class companies in integrated marketing and communications/ Anders Gronstedt. - New York; London: Routledge, 2000. - xiii, 238 p.: il. - Includes bibliographical references and index. Экземпляры: всего:1 - Волховский (НИИМ)(1)

Gummesson, Evert (1936-). Total relationship marketing: marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm/ Evert Gummesson. - 2nd ed.. - Oxford: Butterworth-Heinemann, 2006. - xiii, 350 p.: il.. - Includes bibliographical references and index Экземпляры: всего:2 - Волховский (ЧЗ)(1), Волховский(1)

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Haig, Matt. Brand failures: the truth about the 100 biggest branding mistakes of all time/ Matt Haig. - London: Kogan Page, 2005. - xii, 260 p.; 22 cm.. - Includes index Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Hakansson, Hakan (1947-). Rethinking marketing: developing a new understanding of markets/ Hakan Hakansson with Debbie Harrison, Alexandra Waluszewski. - Hoboken, NJ : John Wiley & Sons, Ltd., 2005. - x, 281 p. : il.; 25 cm. - Includes bibliographical references and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Handbook of CRM: achieving excellence in customer management. - Amsterdam: Elsevier, 20p Экземпляры: всего:1 - Волховский (НИИМ)(1)

Handbook of global supply chain management/ eds. John T. Mentzer, Matthew B. Myers, Theodore P. Stank. - Thousand Oaks: Sage Publications, 20p. - Includes bibliographical references and index. Экземпляры: всего:1 - Волховский (НИИМ)(1)

Handbook of marketing/ edited by Barton Weitz and Robin Wensley. - London [et al.]: SAGE, 2006. - xix, 582 p.: il. - Includes bibliographical references and index Экземпляры: всего:1 - Волховский (НИИМ)(1)

Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand/ Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy. - Armonk, NY; London: M. E. Sharpe, 2006. - XI, 712 p.: il. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Handfield, Robert B.. Supply chain redesign: transforming supply chains into integrated value system/ Robert B. Handfield, Ernest L. Nichols, Jr. - Upper Saddle River, NJ: Financial Times Prentice Hall, 2002. - xxv, 371 p.: il. - (Financial Times Prentice Hall). - Includes bibliographical references and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Hansen, Torben (1966-). New perspectives on retailing and store patronage behavior: a study of the interface between retailers and consumers/ Torben Hansen, Hans Stubbe Solgaard. - Boston, MA: Kluwer Academic Publishers, 2004. - ix, 124 p.: ill.; 25 cm. - (International studies in entrepreneurship). - Includes bibliographical references and index Экземпляры: всего:2 - Волховский (НИИМ)(2)

Hanssens, Dominique M.. Market response models: econometric and time series analysis/ by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz. - 2nd ed.. - Boston: Kluwer Academic Publishers: Distributiors for North, Central and South America, Kluwer Academic Publishers, 2003. - xiv, 501 p.: il. - Includes bibliographical references (p.[427]-480) and index Экземпляры: всего:2 - Волховский (НИИМ)(2)

Hanssens, Dominique M.. Market response models: econometric and time series analysis/ by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz. - 2nd ed.. - Boston: Kluwer Academic Publishers: Distributiors for North, Central and South America, Kluwer Academic Publishers, 2001. - xiv, 501 p.: il. - Includes bibliographical references (p.[427]-480) and index Экземпляры: всего:2 - Волховский (НИИМ)(2)

Hartley, Robert F. (1927-). Marketing mistakes and successes/ Robert Hartley. - 10th ed.. - Hoboken, NJ: John Wiley & Sons, Inc., 2006. - viii, 374 p.: il.; 23 cm. - Загл. обл.: Marketing mistakes & successes. - Includes bibliographical references. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Hennessey, Hubert D.. Global account management : creating value/ H. David Hennessey and Jean-Pierre Jeannet. - Chichester: Wiley, 2003. - X, 260 p.: il.. - Includes bibliographical references and index Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Hill, Dan (1959-). Body of truth: leveraging what consumers can't or won't say/ Dan Hill. - Hoboken, NJ: John Wiley & Sons, Inc, 2003. - iv, 267 p.: il.; 24 cm Экземпляры: всего:2 - Волховский (НИИМ)(2)

Hill, Elizabeth (1960-). Creative arts marketing/ Elizabeth Hill, Catherine O'Sullivan, Terry O'Sullivan. - 2nd ed.. - Oxford: Butterworth-Heinemann, 2003. - xviii, 360 p.: il. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Hines, Tony. Supply chain strategies: customer-driven and customer-focused/ Tony Hines. - Oxford: Elsevier Butterworth/Heinemann, 2006. - xii, 395 p. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Hoffman, K. Douglas. Services marketing : concepts, strategies, & cases/ K. Douglas Hoffman, John E. G. Bateson. - 3rd ed.. - Mason, OH: Thomson/South-Western, 2006. - XIX, 588 p.: il.. - (International student edition: ISE). - Includes bibliographical references. - Index: p. 577-588 Экземпляры: всего:2 - Волховский(2)

Hooley, Graham J.. Marketing strategy and competitive positioning/ Graham J. Hooley, John A. Saunders, Nigel F. Piercy. - 3rd ed.. - Harlow [etc.]: Prentice Hall, 2004. - XXIV, 622 p.: il. Экземпляры: всего:4 - ЧЗ (Асп. фонд)(1), Волховский(1), Волховский (НИИМ)(2)

Hooley, Graham J.. Marketing strategy and competitive positioning/ Graham J. Hooley, John A. Saunders, Nigel F. Piercy. - 3rd ed. - New York: Financial Times/Prentice Hall, 20p. - Includes bibliographical references Экземпляры: всего:2 - Волховский (НИИМ)(2)

Hougaard, Soren. Strategic relationship marketing / S. Hougaard, M. Bjerre/ S“ren Hougaard, Mogens Bjerre. - Berlin: Springer, 20p.: il.; 26 cm.. - Includes bibliographical references and index. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Hougaard, Soren. Strategic relationship marketing/ Soren Hougaard, Mogens Bjerre. - Berlin; Heidelberg; New York, NY: Springer, 20p.: il.. - Includes bibliographical references. - Index: p. 367-371 Экземпляры: всего:6 - Волховский (ЧЗ)(1), Волховский(1), Волховский (НИИМ)(4)

Hugos, Michael H.. Supply chain management in the retail industry/ Michael Hugos, Chris Thomas. - Hoboken, N. J.: John Wiley & Sons, Inc., 2006. - xi, 243 p.: il. - Includes bibliographical references and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Hulbert, James Mac. Total integrated marketing: breaking the bounds of the function/ James Mac Hulbert, Noel Capon, Nigel F. Piercy. - London: Kogan Page, 2005. - XII, 356 p. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Hunt, Shelby D.. Foundations of marketing theory: toward a general theory of marketing/ Shelby D. Hunt. - Armonk, NY; London: M. E. Sharpe, 2002. - XV, 323 p.. - Bibliogr.: p. 289-308. - Index: p. 309-323 Экземпляры: всего:3 - ЧЗ (Асп. фонд)(1), Волховский (НИИМ)(2)

Hutt, Michael D.. Business marketing management: B2B/ Michael D. Hutt, Thomas W. Speh. - 9th ed.. - Australia: Thomson/South-Western, 2006. - xxx, 658 p.: il.; 26 cm.. - Includes bibliographical references and index Экземпляры: всего:1 - Волховский (ЧЗ)(1)

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Internal marketing: directions of management/ edited by Richard J. Varey and Barbara R. Lewis. - London; New York: Routledge, 2000. - xvii, 311 p.: il; 24 cm. - Includes bibliographical references and index. Экземпляры: всего:1 - Волховский (НИИМ)(1)

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Jorgensen, Steffen (1942-). Differential games in marketing/ S. Jorgensen, Steffen JZrgensen, Georges Zaccour. - Boston: Kluwer Academic Publishers, 2004. - xiv, 176 p.: il. - (International series in quantitative marketing; 15). - Includes bibliographical references (p. [161]-170) and indexes Экземпляры: всего:2 - Волховский (НИИМ)(2)

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Kaden, Robert J.. Guerrilla marketing research : marketing research techniques that can help any business make more money/ Robert J. Kaden. - London; Philadelphia: Kogan Page, 2006. - xiv, 232 p. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Kapferer, Jean-Noel. The new strategic brand management: creating and sustaining brand equity long term/ Jean-NoZel Kapferer. - 3rd ed.. - London [u. a.]: Kogan Page, 2005. - XIV, 497 p. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Kashani, Kamran. Beyond traditional marketing: innovations in marketing practice/ lead author and editor, Kamran Kashani ; contributors Jean-Pierre Jeannet [et al.]. - Chichester: John Wiley & Sons, Ltd., 2005. - xvi,308 p.: il.; 21 cm. Экземпляры: всего:2 - Волховский (НИИМ)(2)