Маркетинг ( М 31) (стр. 5 )

Marketing revolution: the radical new approach to transforming the business, the brand & the bottom line/ Paul R. Gamble. - London [u. a.]: Kogan Page, 2005. - xii, 308 p.; 24cm Экземпляры: всего:2 - Волховский (ЧЗ)(1), Волховский(1)

Marketing strategy: a decision-focused approach/ Orville C. Walker, Jr. - 5th ed.. - Boston [u. a.]: McGraw-Hill/Irwin, 2006. - XX, 346 p.. - (McGraw-Hill/Irwin series in marketing) Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Matsatsinis, Nikolaos F.. Intelligent support systems for marketing decisions/ Nikolaos F. Matsatsinis, Yannis Siskos. - Boston: Kluwer Academic, 2003. - ix, 514 p.: il. - (International series in operations research & management science; 54). - Includes bibliographical references (p. [423]-508) and index Экземпляры: всего:2 - Волховский (НИИМ)(2)

A nonparametric approach to perceptions-based market segmentation: foundations. - Wein, New York: SpringerVol. 1/ J. A. Mazanec, H. Strasserp.: il. - (Interdisciplinary studies in economics and management; vol. 1) Экземпляры: всего:2 - Волховский (НИИМ)(2)

McCann, John M.. Expert systems for scanner data environments: the marketing workbench laboratory experience/ John M. McCann, John P. Gallagher. - Boston, MA: Kluwer Academic Publishers, 1990. - viii, 224 p.: табл., граф.. - (International series in quantitative marketing). - Includes bibliographical references and index Экземпляры: всего:3 - Архив(1), Волховский (НИИМ)(2)

McDaniel, Carl D.. Marketing research essentials/ Carl McDaniel, Jr.; Roger Gates. - 5th ed.. - Hoboken, NJ: John Wiley & Sons, Inc., 2006. - XVI, 479, [17] p. Экземпляры: всего:2 - Волховский (НИИМ)(2)

McDonald, Malcolm. Marketing due diligence: reconnecting strategy to share price/ Malcolm McDonald, Brian Smith, Keith Ward. - Oxford: Butterworth-Heinemann, 2006. - xv, 238 p.: il. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

N

New-product diffusion models/ edited by Vijay Mahajan, Eitan Muller, Yoram Wind. - New York: Springer Science + Business Media, 2000. - xi, 355 p.: il. - (International series in quantitative marketing; 11). - Includes bibliographical references and index Экземпляры: всего:2 - Волховский (НИИМ)(2)

Newell, Frederick (1926-). Why CRM doesn't work: how to win by letting customers manage the relationship/ Frederick Newell. - London: Kogan Page, 2003. - xvii, 263 p.; 24 cm Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Nilson, Torsten H. (1949-). Competitive branding: winning in the market place with value-added brands/ Torsten H. Nilson. - New York : John Wiley, 1998. - ix, 235 p.; 24 cm. - Includes bibliographical references and index. Экземпляры: всего:1 - Волховский (НИИМ)(1)

Nilson, Torsten H. (1949-). Customize the brand: make it more desirable and profitable/ Torsten H. Nilson. - Chichester, England : Wiley, 2003. - xi, 179 p.: il.; 24 cm Экземпляры: всего:2 - Волховский (НИИМ)(2)

O

Oelkers, Dotty Boen. Fashion marketing/ Dotty Boen Oelkers. - Mason, OH: Thomson South-Western, 20p.: il.; 28 cm Экземпляры: всего:2 - Волховский (НИИМ)(2)

Oelkers, Dotty Boen. Travel and tourism marketing/ Dotty Boen Oelkers. - Mason, OH: Thomson/South-Western, 2006. - ix, 311 p.: ill. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Optimal bundling: marketing strategies for improving economic performance/ Ralph Fuerderer, Andreas Herrmann, Georg Wuebker (eds.). - Berlin: Springer, 1999. - viii, 299 p.: il. - Includes bibliographical references Экземпляры: всего:2 - Волховский (НИИМ)(2)

P

Paley, Norton. The manager's guide to competitive marketing strategies/ Norton Paley. - 3rd ed.. - London: Thorogood, 2006. - x, 412 p.; 24 cm. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Patterson, James G.. Benchmarking basics: looking for a better way/ J. G. Patterson. - Menlo Park, Calif.: Crisp Publications, 1996. - ix, 79 p.: ill. - (A Fifty-Minute series book). - Includes bibliographical references (p. 73-74) Экземпляры: всего:2 - Волховский (НИИМ)(2)

Payne, Adrian. Handbook of CRM: achieving excelence in customer management/ Adrian Payne. - Amsterdam; Boston; Heidelberg: Elsevier/Butterworth-Heinemann, 2006. - XX, 438 p.: il.. - Bibliogr.: p. 408-429. - Index: p. 430-438 Экземпляры: всего:2 - ЧЗ (Асп. фонд)(1), Волховский (ЧЗ)(1)

Peeters, Walter A. R.. Space marketing: a European perspective/ Walter A. R. Peeters. - Dordrecht: Kluwer Academic: Microcosm Press, 2000. - xvi, 339 p.: ill.; 25 cm. - (Space technology library; 11). - Includes bibliographical references and index Экземпляры: всего:2 - Волховский (НИИМ)(2)

Perry, Ray. Marketing unwrapped/ R. Perry. - Chichester: Wiley, 2001. - x, 214 p. - Includes bibliographical references and index Экземпляры: всего:1 - Волховский (НИИМ)(1)

Phillips, Celia M.. Understanding marketing: a European casebook/ by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont. - Chichester [etc.]: John Wiley & Sons Ltd., 2000. - xviii, 214 p.: il.; 23 cm. - Includes bibliographical references and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Postoaca, Andrei. The anonymous elect: market research though online access panels/ Andrei Postoaca. - Berlin: Springer, 2006. - x, 157 p.: il. - Includes bibliographical references (p. [129]-131) Экземпляры: всего:2 - Волховский (НИИМ)(2)

Principles of marketing/ Philip Kotler ... [et al.]. - 4th European ed.. - Harlow, England: Prentice Hall/FinancialTimes, 2005. - xxxiv, 954 p.: il; 28 cm. - Includes bibliographical references. Экземпляры: всего:3 - Волховский (ЧЗ)(1), Волховский (НИИМ)(2)

Pringle, Hamish. Brand spirit: how cause related marketing builds brands/ Hamish Pringle and Marjorie Thompson. - Chichester : Wiley, 2001. - xxiii, 281 p.: il.; 24 cm. - Includes bibliographical references and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Q

QAM 2: to accompany the book "Quantitative analysis in marketing management" by Luiz Moutinho, Mark Goode and Fiona Davies/ ed. M. Goode. - Chichester: John Wiley & Sons, Ltd., 19эл. гиб. диск Экземпляры: всего:2 - Волховский (НИИМ)(2)

Quelch, John A.. Global marketing management: a casebook/ John A. Quelch, Christopher A. Bartlett. - 5th ed.. - Mason, OH: Thomson/South-Western, 2006. - VIII, 680 p.: il.. - Includes bibliographical references Экземпляры: всего:2 - Волховский (ЧЗ)(1), Волховский(1)

Quelch, John A.. The new global brands: managing non-government organizations in the 21st century/ John A. Quelch, Nathalie Laidler-Kylander. - Mason, OH: Thomson/South-Western, 2006. - vi, 324 p.: il.; 24 cm.. - Includes bibliographical references. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

R

Ranchhod, Ashok. Marketing strategies: a twenty-first century approach/ Ashok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente. - Harlow, England: FT/Prentice Hall, 2004. - xvii, 239 p.: il; 25 cm. - Includes bibliographical references (p. 219-230) and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Rangan, V. Kasturi. Transforming your go-to-market strategy: the three disciplines of channel management/ V. Kasturi Rangan. - Boston, MA: Harvard Business School Press, 2006. - x, 289 p.: ill.. - Includes bibliographical references (p. 279-282) and index Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Ratner, Bruce. Statistical modeling and analysis for database marketing : effective techniques for mining big data/ Bruce Ratner. - Boca Raton, FL; London; New York, NY: Chapman & Hall/CRC, 2003. - [20], 256 p.; 24 cm.. - Includes bibliographical references and index Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Research on international service marketing: a state of the art/ guest edited by Pieter Pauwels and Ko De Ruyter. - Amsterdam; Boston; Heidelberg: Elsevier JAI, 2005. - IX, 197 p.. - (Advances in international marketing/ series editor: S. Tame Cavusgil, ISSN ; 15). - Includes bibliographical references Экземпляры: всего:2 - Волховский (ЧЗ)(1), Волховский(1)

Research traditions in marketing/ European Institute for Advanced Studies in Management; eds. Gilles Laurent, Gary L. Lilien, Bernard Pras. - Boston, MA: Kluwer Academic, 1994. - xxii, 442 p.: ill.; 24 cm. - (International series in quantitative marketing). - Includes bibliographical references. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Roll, Martin. Asian brand strategy: how Asia builds strong brands/ Martin Roll. - Basingstoke: Palgrave/Macmillan, 2006. - XVIII, 254 p.; 24 cm Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Rosenthal, David W.. Cases in strategic marketing/ David Rosenthal, Lew G. Brown. - Upper Saddle River, NJ: Prentice Hall, 2000. - xiii, 610 p.: il.; 26 cm. - Includes bibliographical references Экземпляры: всего:2 - Волховский (НИИМ)(2)

Ross, David Frederick (1948-). Distribution: planning and control : managing in the era of supply chain management/ David Frederick Ross. - 2nd ed.. - Boston: Kluwer Academic Publishers, 2004. - xix, 820 p.: ill.; 25 cm. - Includes bibliographical references (p. [795]-802) and index Экземпляры: всего:2 - Волховский (НИИМ)(2)

Rughase, Olaf G. (1968-). Identity and strategy: how individual visions enable the design of a market strategy that works/ Olaf *****ghase. - Cheltenham, UK: Edward Elgar Pub., 2006. - xviii, 232 p.: il.. - Includes bibliographical references (p. 196-219) and index.. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Rushton, Alan. The handbook of logistics and distribution management/ Alan Rushton, Phil Croucher, Peter Baker. - 3rd ed.. - London: Kogan Page, 20p. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Ruskin-Brown, Ian. Marketing your service business/ Ian Ruskin-Brown. - London: Thorogood, 2005. - viii, 260 p.: il.; 24 cm. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Ruskin-Brown, Ian. Mastering marketing: a comprehensive introduction to the skills of developing and defending your company's revenue/ Ian Ruskin-Brown. - 2nd ed.. - London: Thorogood, 2006. - xvii, 325 p.: il.; 21 cm. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

S

Sargeant, Adrian. Marketing management for nonprofit organizations/ Adrian Sargeant. - 2nd ed.. - Oxford: Oxford University Press, 2005. - xv, 408 p.: il.. - Includes bibliographical references and index Экземпляры: всего:1 - Волховский (ЧЗ)(1)