Маркетинг ( М 31) (стр. 1 )

МАРКЕТИНГ ( М 31)

A

A focused issue on the marketing process in organizational competence/ edited by Ron Sanchez, Jorg Freiling. - Amsterdam; Boston; Heidelberg: Elsevier JAI, 2005. - x, 270 p.: il.. - (Research in competence-based management/ series editors: Ron Sanchez and Aime Heene; vol. 1) Экземпляры: всего:1 - Волховский (ЧЗ)(1)

A nonparametric approach to perceptions-based market segmentation: applications. - Wien, New York: SpringerVol. 2/ C. Buchta, S. Dolnicar, T. Reuttererp.: il. - (Interdisciplinary studies in economics and management, ISSN ; vol. 2). - Includes bibliographical references (p. [133]-136) and index Экземпляры: всего:2 - Волховский (НИИМ)(2)

A twenty-first century guide to Aldersonian marketing thought: библиография/ edited by Ben Wooliscroft, Robert D. Tamila, Stanley J. Shapiro. - New York, NY: Springer Science+Business Media; Boston; Dordrecht; London: Kluwer Academic Publishers, 2006. - xxii, 581 p.: il. - Includes bibliographical references and index Экземпляры: всего:2 - Волховский (НИИМ)(2)

Aaker, David A.. Developing business strategies/ D. A. Aaker. - 6th ed.. - New York: J. Wiley, 2001. - XIV, 338 p.; 24 cm Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Aaker, David A. (1938-). Strategic market management: монография/ David A. Aaker. - 7th ed.. - Hoboken, NJ: Wiley, 2005. - XII, 356 p.: il.. - Includes bibliographical references. - Index: p. 343-356 Экземпляры: всего:3 - ЧЗ (Асп. фонд)(1), Волховский (НИИМ)(2)

Abingdon, David. Out of the box marketing: how to build a super-profitable business/ D. Abingdon. - London: Thorogood, 20p. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Adler, Stephen M.. Cause for concern : results-oriented cause marketing/ Stephen M. Adler; American Marketing Association. - Mason, OH: Thomson/South-Western, 2006. - x, 149 p.: il.; 24 cm. - Includes bibliographical references (p. 141-143) and index Экземпляры: всего:2 - Волховский (НИИМ)(2)

Advances in quality of life theory and research/ eds. Ed Diener, Don R. Rahtz. - Dordrecht: Kluwer Academic Publishers, 2000. - xi, 266 p.: ill.; 25 cm. - (Social indicators research series; Vol. 4). - Includes bibliographical references and index Экземпляры: всего:2 - Волховский (НИИМ)(2)

Advances in service innovations by Dieter Spath (Editor)/ Dieter Spath. - Berlin [u. a.]: Springer, 2006. - VIII, 312 p. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Agricultural marketing and consumer behavior in a changing world/ edited by Berend Wierenga... [et al.]. - Boston: Kluwer Academic Publishers, 1997. - xii, 314 p.: il. - Includes bibliographical references and indexes Экземпляры: всего:2 - Волховский (НИИМ)(2)

Ahmed, Pervaiz K.. Internal marketing: tools and concepts for customer-focused management/ Pervaiz K. Ahmed and Mohammed Rafiq; Chartered Institute of Marketing. - Amsterdam: Elsevier Butterworth-Heinemann, 2004. - x, 299 p.: il.. - Includes bibliographical references and index. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Alreck, Pamela L.. The survey research handbook/ P. L. Alreck, R. B. Settle, R. B. Settle. - 3rd ed.. - Princeton, NJ: Recording for the Blind and Dyslexic, 20p. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Andreasen, Alan R. (1934-). Marketing research that won't break the bank: a practical guide to getting the information you need/ Alan R. Andreasen ; foreword by William A. Smith. - San Francisco: Jossey-Bass, 2002. - xxv, 277 p.: il.; 24 cm. - (The Jossey-Bass nonprofit and public management series). - Includes bibliographical references (p. 261-268) and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Antonides, Gerrit (1951-). Consumer behaviour: a European perspective/ Gerrit Antonides and W. F. van Raaij. - Chichester : Wiley, 1998. - xxii, 619 p.: il.; 25 cm. - Includes bibliographical references and indexes. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Applied Marketing: anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen/ Uwe Kamenz (Hrsg.). - Berlin: Springer, 2003. - XXX, 1079 p Экземпляры: всего:2 - Волховский (НИИМ)(2)

Arts marketing/ [edited by] Peter Fraser, Finola Kerrigan, Mustafa Ozbilgin. - Boston; Heidelberg: Elsevier Butterworth-Heinemann, 2004. - X, 223 p.. - Includes bibliographical references and index Экземпляры: всего:2 - Волховский (ЧЗ)(1), Волховский(1)

Arvidsson, Adam. Brands : meaning and value in media culture: библиография/ Adam Arvidsson. - London; New York, NY: Routledge, 2006. - [8], 168 p.. - Includes bibliographical references and index Экземпляры: всего:2 - Волховский (ЧЗ)(1), Волховский (НИИМ)(1)

B

Baker, Susan (1958-). New consumer marketing: managing a living demand system/ by Susan Baker with Margrit Bass. - Chichester, West Sussex, England : John Wiley & Sons, Ltd., 2004. - xii, 204 p. : il.; 24 cm. - Includes bibliographical references (p. [191]-196) and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Barnard, Malcolm. Fashion as communication/ Malcolm Barnard. - 2nd ed. - London: Routledge, 2002. - xiii, 209 p.: il; 24 cm. - Includes bibliography and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Beckwith, Harry. Selling the invisible: a field guide to modern marketing/ H. Beckwith. - London: Texere, 20p. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Belding, Shaun. Dealing with the customer from hell: a survival guide/ S. Belding. - London: Kogan Page, 2005. - vii, 152 p.; 22 cm. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Benchmarking - concept and practice: with particular reference to the finance function/ A. Ghobadian... [et al.]. - London: Chartered Institute of Management Accountants, 2001. - viii, 209 p.. - Includes bibliographical references Экземпляры: всего:2 - Волховский (НИИМ)(2)

Blackwell Roger D. Consumer behavior/ Roger D. Blackwell; Paul W. Miniard; James F. Engel. - 10th ed.. - Mason, Ohio [u. a.]: Thomson, South-Western, 2006. - XLII, 774 p.. - (International student edition: ISE) Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Block, Martin P. (1946-). Business-to-business market research/ Martin P. Block, Tamara S. Block. - 2nd ed.. - Mason, OH: Thomson, 2005. - x, 277 p.: il.; 24 cm. - Includes bibliographical references and index Экземпляры: всего:2 - Волховский (НИИМ)(2)

Blythe, Jim. A very short, fairly interesting and reasonably cheap book/ Jim Blythe. - Thousand Oaks, CA: Sage Publications, 20p. - (Very short, fairly interesting and reasonably cheap book about...series) Экземпляры: всего:1 - Волховский (НИИМ)(1)

Blythe, Jim. Essentials of marketing communications/ Jim Blythe. - 3rd ed.. - New York: FT/Prentice Hall, 2006. - xii, 332 p.: il.; 25 cm.. - Includes bibliographical references and index Экземпляры: всего:3 - Волховский (ЧЗ)(1), Волховский (НИИМ)(2)

Blythe, Jim. Principles and practice of marketing/ Jim Blythe. - London: Thomson, 2006. - xviii, 744 p.: il.. - Includes bibliographical references and index Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Bradley, Frank (1942-). Strategic marketing: in the customer driven organization/ Frank Bradley. - Chichester: Wiley, 2003. - XV, 287 p.: il.. - Includes bibliographical references. - Indexes: p. 275-287 Экземпляры: всего:3 - ЧЗ (Асп. фонд)(1), Волховский (НИИМ)(2)

Branch, Alan E.. Export practice and management/ Alan E. Branch. - 5th ed.. - London: Thomson Learning, 2006. - xvi, 656 p.: il.. - Includes bibliographical references and index Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Brands: visions and values/ edited by John Goodchild and Clive Callow. - Chichester, West Sussex, England: Wiley, 2001. - ix, 161 p.: il.; 24 cm. - (UKSIP series). - Includes bibliographical references and index. Экземпляры: всего:1 - Волховский (НИИМ)(1)

Brands and branding/ Rita Clifton and John Simmons; with Sameena Ahmad [et al.]. - London: Profile, 2003. - xv, 256 p.: il.. - Includes bibliographical references and index. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Brown, Stanley A.. Performance driven CRM : how to make your customer relationship management vision a reality/ Stanley A. Brown and Moosha Gulycz. - Etobicoke, ON: Wiley, 2002. - XX, 272 p.; 24 cm Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Bruce, Margaret. Creative product design: a practical guide to requirements capture management/ Margaret Bruce and Rachel Cooper. - Chichester [etc.]: John Wiley & Sons Ltd., 2000. - xviii, 217 p.: il.; 24 cm. - Includes bibliographical references (p. [201]-208) and index. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Bruhn, Manfred. Relationship marketing: management of customer relationships/ Manfred Bruhn. - Harlow: Financial Times Prentice Hall, 20p.: il Экземпляры: всего:2 - Волховский (НИИМ)(2)

Bruner, Gordon C. (1954-). Marketing scales handbook: a compilation of multi-item measures for consumer behaviour & advertising/ Gordon C. Bruner II, Paul J. Hensel, Karen E. James. - Chicago, IL: American Marketing Association, 2005. - xxii, 842 p.; 24 cm.. - Загл. на корешке: Marketing scales handbook : a compilation of multi-item measures for consumer behaviour & advertising 1Includes bibliographical references and indexes. Экземпляры: всего:1 - Волховский (ЧЗ)(1)

Bueschken, Joachim. Higher profits through customer lock-in: a roadmap/ Joachim Bueschken. - Mason, OH: Thomson/South Western, 2004. - VIII, 199 p. Экземпляры: всего:2 - Волховский (НИИМ)(2)

Building models for marketing decisions/ Peter S. H. Leeflang... [et al.]. - Boston: Kluwer, 2000. - xvi, 645 p.: il. - (International series in quantitative marketing; 9). - Includes bibliographical references (p. 579-615) and indexes Экземпляры: всего:2 - Волховский (НИИМ)(2)

Burrow, Jim. Marketing/ James L. Burrow. - Princeton, NJ: Recording for the Blind & Dyslexic, 20p. Экземпляры: всего:1 - Волховский (ЧЗ)(1)