“Риторика и гармонизация коммуникативного пространства” (стр. 4 )

Lubov Khon

Ecological Problems of the Ural River

The purpose of this research is to conduct a comprehensive analysis of ecological problems of the Ural River and evaluation of the pollution of surface water. The analysis of annual average concentrations of pollutants in the period of 2011-2012

shows that the surface waters of the Ural River in most qualitative indicators of pollution have reached or exceed the thresholds.

Alexey Kilyakov

Survey Radon-Helium Usage Results on the South-Vjazovsky License Area

In 2008 radon-helium survey is being done on the South-Vjazovsky license area on two Jurtovsky and Padinsky structures. The basic difference of the used radon-helium survey method consists in the use of soil gas radon. Radon-helium survey on the South-Vjazovsky licence area has revealed specific distinction of gases - radon, helium, methane. The gases show that the concentration increased over oil-water contact. The most apparent are variations in radon concentration, they ten and hundred times augmented over oil and gas fields, especially over tectonic faults. Peculiarities in radon allocation estimate hydrocarbon bearing prospect on the South-Vjazovsky licence area, and update a territory tectonic pattern. The analysis of the factual data of radon concentration in the soil air, received on radon-helium survey in various regions of our country, has demonstrated radon concentration over the oil and gas deposits above than background values. This phenomenon is not connected with composition of rocks and the radium content in soil as it was considered earlier.

Marina Rahmanina

Cloud Point Extraction and Spectrophotometry Determination of Brilliant Blue in a Drink «Powerade»

A cloud point extraction process with non-ionic surfactant OP-10 for preconcentration and spectrophotometric determination of brilliant blue in food samples was developed. The effect of surfactant and Na2SO4 concentration, temperature and pH on the cloud point extraction was studied. The method was applied to the determination of brilliant blue in soft drink.

Viktor Zatonsky

Dynamics of Flood Plain Goesystems in Volgograd Reservoir

(Saratov-Marks Lake-Like Widened Part as an Example)

After Volga’s hydro-electrical stations and reservoirs were created, the flood plain between Saratov and Marks stand out among all other partly saved lands. In this talk the presenter will compare the territory before and after the anthropogenic conversion.

Inara Zhakupova

Foam Concrete Application in Many-Storied Construction

Nowadays in many-storied construction, the choice of economic, ecologic and safe construction materials is important part of the building engineering. The question: Is it possible to apply a foam concrete block as a wall material at many-storied construction in West Kazakhstan? - is the main problem of the article.

Panel Discussion 5

Ekaterina Guzhova

The Characteristic of Winters in Saratov for Last Decade

Global warming, which is observed in the last decade, has a significant impact on the operation of all sectors of the economy. Theoretical and practical significance acquire issues of adaptation economic sectors to changing climatic conditions. On the daily amount of factual material for 2001-2010 year the author analyzed the weather conditions of the winter season, calculated the monthly air temperature and the duration of the winter period, gave typification of winters.

Alisa Ivanova

The Analysis of Unemployment Rate in Russia: Problems and Ways to Minimize

Nowadays unemployment is one of the most important problems in many countries and in global economy. The goal of this article is to analyze the level of unemployment in Russia, research the reasons of this problem, and consider ways to minimize unemployment.

Dmitry Kuzmin, Svetlana Kuzmina

Remuneration as the Dominant Factor of Motivating Employees in Russia

The article is devoted to the problem of motivating employees. Two types of motivation external and internal are discussed. Remuneration (external motivation) is acknowledged as the dominant factor of motivating employees in Russia.

Nurlana Mamedova

Oligopolistic Market Development in Russia

The economic power of oligopolies is gradually strengthening, and their influence on the development of the country is increasing: they are the main sources of taxes, investment and economic growth. Thus, the question of studying the dynamics of oligopolistic market in Russia is very relevant.

Alexey Motyash

Transportation of Oil and Oil Products

The article is focused on the actual problem of today - transportation of oil, gas and derivatives, which are highly toxic, explosive and flammable substances. The article reveals content of the concept - reservoirs for the transportation of oil and oil products, and their diversity and advantages.

Ilia Ponukalin

The Role of Corporate Events in the Formation of Organizational Culture

Corporate parties are normally short, last for several hours. However, with the correct approach to their organization, there is the right atmosphere, the participants’ high

level of space-time awareness during a corporate celebration; problems which normally take months of hard work on weekdays can be easily solved. Often an entertaining party does more than bales of orders and instructions. A party is a positive emotional dialogue, a means of unification, some kind of an emotional drug, so necessary for every individual overloaded with stresses and nervous pressure of the working environment. It is obvious that in the near future the attention and interest to the phenomenon of corporate leisure on the part of employers will invariably grow, so the art of a corporate holiday creation should be widely and profoundly studied.

Nikita Prokopchik

Tax Avoidance and Off-Shore Business in Russia

Preparatory plan:

1 Tax avoidance. Definition and the most common forms

2 Off-shore business        

2.1 Definition of Tax haven

2.2 Off-shore schemes

2.3 Perspectives of using Off-shore schemes.

Klavdia Novoselova 

The Phenomenon of Conformity in an Innovative Society

The report considers complicated and open-ended questions of the relationship between conformity and innovation in relation to the current phase of development of our country and society.

Nadiya Savelyeva

The Evolving Role of Standards in Transportation System

Standards are critical to achieving a satisfactory transportation infrastructure and have shaped the direction of the transportation industry since its inception. The purposes for standards remain much the same as they have been for close to a century, but the level at which they are specified and the organizations involved in their development have changed. The standards process, content, and outlook continue to evolve as the transportation industry and traveler needs demand. Standards have always played an important role in the design of both in-vehicle and infrastructure transportation systems. The agreement upon basic standards supported the development of a national railway system utilizing a common gauge, and thereby seamless cross-country transportation of passengers and freight.

The reliance upon standards is based upon several needs. There is a significant need for compatibility among transportation systems, whether that is as simple as standardized rail shape, size, and width of separation, or as challenging as a single frequency, transmission protocol, and message structure for radiofrequency automatic vehicle identification tags utilized for electronic toll collection.

The need for standards in transportation continues to exist, perhaps at its greatest level ever. While the traveler no longer faces the confusion of differing road sign shapes, sizes, messages, and placement as he motors from one state to the next, the new challenges of electronic map database compatibility create a demand for appropriate standards. Both traditional transportation standards-setting bodies and new standards organizations are involved in their development. Standards are influenced by the need for global competitiveness. The role of standards in transportation continues to be an important one, with new and intelligent ways being applied to achieve the overarching goals of moving people and goods across the nation and around the world.

Elena Sergeeva

Comparative Research of the Working Behavior

The purpose of the present research was to identify sources of occupational stress and the use of coping strategies as a function of specifics professional activities among boxing coaches, office staff and music teachers.

Valentina Solovyova

Website as an Instrument of Information Management

The importance of quality control is growing every day. To be commercially viable manufacturer should give the customers good product at a low price. And this can be achieved with the implementation of quality management systems in organizations. Information management is the important part of it. We should manage the array of information. Website is one of the instruments we could use in this purpose.

Panel Discussion 6

Anna Balaganova

The Role of Renewable Energy Sources in the Climate Change Mitigation

The paper considers main types of renewables, their advantages over fossil fuels, and link between energy consumption and climate change. It addresses certain factors that constrain the adoption of renewables worldwide and suggests requirements for policy-making to provide sustainable development.

Elena Chekalkina

Understanding the Trans-Pacific Partnership

The report covers the key issues of the Trans-Pacific Partnership (TPP). With the Doha Round of multilateral trade negotiations at an impasse, the TPP negotiations have taken center stage as the most significant trade initiative of the 21st century. The TPP serves as an instructive negotiating laboratory that could yield useful precedents for other trade initiatives in the APR. The TPP is a central pathway for economic

integration in the APEC region and hopefully will also inspire new global trade talks. Perhaps even more important is its strategic value in rein­forcing economic and