Комплект заданий для учащихся 7-8 классов (стр. 2 )

L: Well, good managers generally have wide faces with the cheekbones wide apart, which is meant to indicate a strong desire to achieve things and meet targets.

PR: OK. Anything else?

L: Other good signs for success at work are a strong chin, which represents determination, and of course the shape of the lips, has long been associated with that as well.

PR: Right. But what about if you don’t look like that? Can you make the most of what you’ve got, in a job interview, for example?

L: Yes, you certainly can, and of course women especially try to do this. The first thing to remember is that you should look people straight in the eye when you speak, even if it means moving your chair. Some people use make-up or a new hair-do to emphasise or play down certain facial features, but it’s best to get professional advice because too much, or badly applied make-up, for example, would be a mistake. It actually puts people off.

PR: Sure.

L: But basically it’s more a question of how you behave at interviews. If you’re tense, your face is likely to look tight and unrelaxed and people will think that’s also your character. Whereas if you keep nodding and smiling to show that you’re really interested in what they’re saying, people tend to like you better.

PR: Thank you Lillian. And if you’d like to buy Lillian’s book, it’s...

Внимание! После остановки записи дается время (5 минут) для перенесения ответов в листы ответов.

Listening

ANSWER SHEET

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1	A	B
2	A	B
3	A	B
4	A	B
5	A	B
6	A	B
7	A	B
8	A	B
9	A	B
10	A	B
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Конкурс понимания письменного текста – Reading

Методические рекомендации

В комплект материалов, необходимых для проведения конкурса понимания письменного текста, входят:

Методические рекомендации Описание процедуры проведения конкурса понимания  письменного текста Текст задания Лист ответа (для каждого участника) 5.  Ключи (для членов жюри)

  Задания по чтению состоят из двух частей (всего 20 заданий). На выполнение всех заданий отводится 45 минут, в которые входит и внесение ответов в ответные листы.

  Первое задание – чтение текста о влиянии  бренда на потребителя. Задание нацелено на проверку навыков детализированного чтения с полным пониманием текста: участники должны подобрать название каждому абзацу, а затем определить высказывания по тексту как True/False.

Второе задание – основано на тексте “Do you live in a Burglar-Friendly House?”Оно нацелено на проверку общего понимания текста: участники должны подобрать главную идею для каждого параграфа.

  Сложность текстов соответствует уровню B1по шкале Совета Европы. Тематика текстов представляет интерес для учащихся данного возраста. Тексты подобраны по принципу тематического разнообразия: задания проверяют разные виды чтения, в конкурсе сочетаются задания разного типа.

  В текстах может содержаться до 2-3% незнакомых слов, незнание которых не должно препятствовать пониманию текста и выполнению заданий.

Критерии оценивания:За каждый правильный ответ дается 1 балл.

Максимальное количество баллов, которое можно получить за конкурсReading – 20 (двадцать).

Reading

Time: 45 minutes

Task1

  Read the text about marketing. For questions 1-4 read the text below and choose the heading (A-D) for each paragraph (1-4):

A Dare to be different

B Be global think local

C Marketing medicine

D The feel-good factor

1

People often wonder what makes a brand different from a product. Quite simply, in marketing terms, products aren’t brands. Products are general, while brands are something quite unique. Brand identity consists of far more than the physical product itself. It includes all the psychological features that we have learnt to associate with it. Top brands form a personal relationship with consumers; they’re able to make us feel more confident, more powerful, healthier, and happier. Brands are promises and people buy what they believe in.

2

A brand has USPs (Unique Selling Points), specific features which set it apart from its competitors. For example, Barbie was the first doll to look like a young woman, and a metal rivet was the unique feature of Levi Jeans. Both brands have had numerous imitators, but generally speaking, a ‘me-too’ product won’t achieve the success of the one it follows.

3

People who say you don’t need to worry about your competitors couldn’t be more petent managers have to know how to position their brand in relation to the competition, in terms of factors like price and quality of the product. Managers should relate the brand’s values in a meaningful way to the consumers they have targeted. With worldwide brands this may mean changing your message from country to country, or even within one market. Coca-Cola produces a version for Japan which is sweeter than the one sold in the US. The Japanese prefer beef with a higher fat content, so McDonald’s naturally obliges. Ronald McDonald’s name was even changed to Donald because the Japanese have trouble saying ‘r’.

4

The product life cycle is a familiar one in marketing. A product is launched, developed, goes through a period of growth, enters maturity, declines, and eventually dies. A top brand should go on and on if it is well managed. A brand manager is like a doctor or plastic surgeon, who can keep the brand healthy and looking fresh down the years. Brand managers must be able to identify new segments of the market, particularly when products have become mature. Coca-Cola has introduced a large number of variants to appeal to different consumers. So knowing what stage your branded product is at in this cycle may help you decide when to launch a line extension or go for a relaunch with improvements and ‘added-value’ features. Newer versions of cars, for instance, will come with air-conditioning as a standard feature, or they will have a facelift to modernize the look even though what’s under the bonnet may stay the same.

  For questions 5-13 decide whether the following statements are TRUE or FALSE according to the text above.

Brand is just another word for product.

T  F

6.  Brands can help us feel good about ourselves.

T  F

  7.  USPs aren’t as important as people believe.

T  F

8.  It’s better to be first in the market with a new idea.

T  F

9.  People worry too much about competition.

T  F

  10.  Global brands may need to ‘think local’.

T  F

  11.  There’s little you can do to keep a brand alive.

T  F

12.  Some changes to products are simply cosmetic.

T  F

  13.  Managers should relate the brand’s values in a meaningful way.

T  F

Task 2

  For questions 14-20 read the text below and match the paragraph summary in the table (14-20) with the correct paragraph number (I-VII).

14. Houses which are very private are less safe.

15. Make your possessions easy to identify.

16. Burglars are attracted by signs of absence.

17. Burglars look at our houses differently to the way we do.

18. Large homes suggest large bank accounts.

19. Lock up and turn the lights on.

20. Don’t let the outside show what’s inside.

Do you live in a Burglar-Friendly House?

  It’s the last thing you want to hear when you’ve just been burgled, but the awful truth is that if you’ve been burgled once, you’ll probably be burgled again. In fact, it’s likely to happen another four or five times. Why? Because some of us have “burglar-friendly” houses.

  Burglars think that the bigger the house, the richer the owners. “You can’t do much about the size of your house,” says Professor Pease of HuddersfieldUniversity, “but if it’s large, you need to be even more careful than if it’s small.”   You should take a good look at your house – not as you normally do, but as a burglar would. If you were a burglar, which home would you choose to rob, - a house with a shiny new car parked outside or one with a rusty vehicle? Anything which signals nice possessions and money will certainly catch the burglar’s eye. People may complain about their nosy neighbours, but there’s no better way of stopping burglars than having watchful neighbours around. If a house is far away from others, or hidden from the road, it is more attractive to burglars, who think they can get in and out without being noticed. So a burglar alarm is a good idea. And remember, you may get privacy from a tall hedge or a high wall – but so does a burglar. Ian Stephen, who works with the Scottish prison service, believes that you’re more at risk if your house looks nice. “Window-boxes, nice curtains and beautifully painted walls all tell the burglar that you’re proud of your home and care about your possessions and are more likely to have nice things in your house,” he says. He advises people to try to make their homes look as plain as possible and not to draw attention to any new things they have bought by leaving the empty boxes next to the dustbin.   People often leave a light on when they go out. “But be sensible,” advises Ian Stephen. “Don’t leave a light on in the hall as it never makes the burglars believe that you’re in. Have you ever heard of a family enjoying an evening at home in the hall? Leave it on in the living room.” An open window is also an open invitation to burglars. If you sometimes forget to shut and lock doors and windows, stick a note on the inside of the front doors and windows, stick a note on the inside of the front door to remind you. And make sure any ladders are put away and not left outside where burglars can use leaving newspapers and letters sticking out of the letter-box, or full milk bottles on the doorstep, you are giving burglars the green light to break into your home. Similarly, if you’re away from the house at regular times – out at work or doing the shopping – then your home is also in danger of being burgled. Ask a neighbour to keep an eye on your house at these times. It’s a good idea to take photos of your valuable doing that, if you’re burgled, you’ll be able to identify stolen property, which could lead to the thief being put behind bars. It is also possible to label valuable items such as TVs and videos with your postcode. If they are stolen, this will make them easier to find. One more good idea is to ask for a crime prevention officer to visit your home and identify weak points in its security.

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