Моя академия (стр. 14 )

Another American, William Crapo Durant, also saw the change in market structure as an opportunity to put together a professionally managed large automobile company that would satisfy all segments of what he foresaw would be a huge “universal” market. He founded General Motors in 1905, began to buy existing automobile companies, and integrated them into a large modern business.

A little earlier, in 1899, the young Italian Giovanni Angelli had seen that the automobile would become a military necessity, especially as a staff car for offices. He founded FIAT in Turin, which within a few years became the leading supplier of staff cars to the Italian, Russian, and Austro-Hungarian armies.

Market structures in the world automobile industry changed once again between 1960 and 1980. Up to that time the automobile industry had consisted of national supplies dominating national markets. In Italy they were: Fiats and Alfa-Romeos; in France – Renaults, Peugeots, and Citroens; in Germany – Mercedes, Opels, and the German Fords; in the United States – GM cars, Fords, and Chryslers. Then the automobile industry became a “global” one. The example of this is the Japanese, who decided to become world exporters.

Date	Place	Person	Facts

9. Подберите к английским словосочетаниям из текста соответствующий русский перевод.

Major opportunity, luxury product, manufacturing methods, hand tools, rich man’s toy, a large business, more or less marginal, a staff car, national supplies, the cachet of royalty, world exporters.

Знак королевского достоинства, главная возможность, машина для персонала, инструменты, игрушка богача, мировые экспортеры, роскошный товар, местные поставщики, более или менее второстепенные, методы производства, большой бизнес.

10. Кратко перескажите текст упр. 8 (см. план реферирования в приложении).

11. Расскажите о своей специальности, используя следующий план.

a)  qualification of your faculty;

b)  the targets of commercial work;

c)  what marketing and management are;

d)  the integral parts of marketing;

e)  the modes of transportation of goods;

f)  passengers transportations;

g)  your specialized subjects.

PART VIII

THE INFORMATION SYSTEMS IN MANAGEMENT FACULTY

1. Ответьте на вопросы.

1. Why did you choose the profession which deals with information technologies?

2. Are there any problems in this sphere in Russia? What are they? How could they be solved?

3. What particular field of information technologies do you want to work in?

2. Прочитайте и выучите.

possession – владение, обладание

entire – весь, полный

allow – позволять

share – доля, акция

currency – валюта

deficiency – нехватка, недостаток

hire – нанимать на работу

spreadsheet – крупноформатная таблица

applications – приложения, прикладные программы

allocated – размещенный

means – средства

storage – хранение

transportation – передача

maintenance – обслуживание

forecasting – прогнозирование

cryptographic – криптографический, шифровальный

Составьте 3 предложения с новыми словами.

3. Обратите внимание на произношение следующих слов.

Possession [pə' zə∫(ə)n];

success [s(ə)k' səs];

struggle ['strΛgl];

currency ['kΛr(ə)nsi];

allocated ['ǽləukeitid];

facility [fə ' siliti];

curriculum [kə' rikjuləm].

4. Прочитайте и переведите текст.

THE INFORMATION SYSTEMS IN MANAGEMENT FACULTY

(THE FACULTY OF INFORMATION TECHNOLOGIES)

Nowadays only the possession of the all information causes the success in competitive struggle in the local and global markets of services and goods, to work effectively in share and currency markets and to carry out economic policy. Therefore it is extremely important to have experts able to manage information flows.

The Information Systems in Management faculty was established in 2000 and has three qualifications: Computer Technologies in Business; Information Safety and Automated Systems of Management.

In Russia there is a strong deficiency of experts in the field of computer business technologies. Many companies hire either economists with knowledge of a computer in the context of a text editor and a spreadsheet, or engineer-programmers with knowledge of economics in the context of the popular Economics.

The students specializing in computer technologies in business study the work of economic applications in the allocated computer networks, the use of the Internet and networks in business and finances and use of modern means of programming of applications under Windows. The faculty trains experts combining strong theoretical knowledge in the field of economics, profound knowledge in computer facilities and the software and understanding of realities of the business world.

The students of the second qualification deal with automated systems of processing, storage and transportation of information with a certain level of confidentiality and methods and means of information safety maintenance of the automated systems.

The students specializing in automated systems of management deal with computer systems and networks; the automated systems of processing and management the information; the systems of the automated designing and the software of computer facilities and the automated systems.

The curricula of the faculty include discrete mathematics, the theory of decision-making, modeling of systems, information technologies, network technologies, bases of forecasting, cryptographic protocols.

The computer laboratories of the faculty are well equipped with modern computers connected into the local nets and having access to the Internet.

5. Составьте план прочитанного текста.

6. Соотнесите слова и соответствующие им понятия:

Curriculum	The putting to use
Facilities	A course of study offered in a school, college, institute etc.
Software	A large system of lines, tubes, wires, etc., that cross or meet one another
Application	Means to do things; that which can be used
Struggle	The magnetic tapes, programs, etc. That make a computer work
Network	A hard fight

7. Ответьте на вопросы.

1. Why is it extremely important to have experts able to manage information flows?

2. What specialities are there at The Information Management Systems faculty?

3. What is your qualification?

4. What specialized subjects do the students of your faculty study?

5. What is your favourite subject and why?

6. What is the main activity your computer helps you to do?

7. Do you have any other interests besides computers?

8. Прочитайте юмористическую историю о неполадках с компьютером и перескажите ее, выбрав одну из ролей (или составьте диалог):

1) the helpdesk employee;

2) the user;

3) the computer;

4) the shop assistant of the shop where the computer was bought;

5) the director of a customer care department.

This is a true story from a word processor program company's helpline, in the days before Windows. It was transcribed from a recording monitoring the customer care department, and the helpdesk employee was fired as a result.

"Computer assistance. May I help you?" – "Yes, well, I'm having trouble with your program."

"What sort of trouble?" – "Well, I was just typing along, and all of a sudden the words went away."

"Went away?" – "They disappeared."

"Hmm. So what does your screen look like now?" – "Nothing."

"Nothing?" – "It's blank. It won't accept anything when I type."

"Are you still in the program, or did you get out?" – "How do I tell?"

"Can you see the C: prompt on the screen?" – "What's the sea-prompt?"
"Never mind, can you move your cursor around the screen?" – "There isn't any cursor. I told you, it won't accept anything I type."

"Does your monitor have a power indicator?" – "What's a monitor?"

"It's the thing with the screen on it that looks like a TV. Does it have a little light on it that tells you when it's on?" – "I don't know."

"Well, then look on the back of the monitor and find where the power cord goes into it. Can you see that?" – "Yes, I think so."

"Great. Follow the cord to the plug, and tell me if it's plugged into the wall." – "... Yes, it is."

"When you were behind the monitor, did you notice that there were two cables plugged into the back of it, not just one?" – "No."

"Well, there are. I need you to look back there again and find the other cable." – "... OK, here it is."

"Follow it for me, and tell me if it's plugged securely into the back of your computer." – "I can't reach."

"Uh, huh. Well, can you see if it is" – "No."

"Even if you maybe put your knee on something and lean way over?" – "Oh, it's not because I don't have the right angle – it's because it's dark."

"Dark?" – "Yes – the office light is off, and the only light I have is coming in from the window."

"Well, turn on the office light then." – "I can't."

"No, why not?" – "Because there's a power failure."

"A power ... A power failure? Aha, OK, we've got it licked now. Do you still have the boxes and manuals and packing stuff your computer came in?" – "Well, yes, I keep them in the closet."