Деловой иностранный язык (английский) факультатив (стр. 13 )

Crucially, it will tell you when to talk to your customers. Timing your activities to fit their buying cycles will save money and maximise sales.

Finally, your marketing plan should look to the future: it should outline how you follow up sales and what you're doing to develop your offer.

As with any plan, progress should be regularly measured and reviewed to see  what's working and what isn't, so you can set new targets as your market changes.

Choose the right synonym

QUESTIONS:

1. We'd like to change consumers'_________________ of our brand. = We would like to change how consumers see our brand.

perception review reevaluation

2. These types of products are becoming _________________ popular. = These types of products are becoming more and more popular.

incredibly increasingly impossibly

3. Our market researchers have determined that this is an effective approach. = Our market researchers have come to the _________________ that this is an effective approach.

conclusion condition coincidence

4. It's not easy to _________________ the outcome of this campaign. = It's not easy to know in advance what the outcome of this campaign will be.

pursue predict prevent

5. The next step is to ________________ the results. = The next step is to measure/evaluate the results.

gather inquire about gauge

6. Who is going to be the lead on this project? = Who is going to be in __________________ of this project?

head front charge

7. Which approach do you recommend? = Which approach do you ___________________?

suggest exaggerate subdue

8. We shouldn't _______________ the importance of these recent developments. = We shouldn't overemphasize the importance of these recent developments.

exacerbate exaggerate exercise

9. He _______________ to bring up several important issues. = He didn't bring up several important issues.

fell folded failed

10. A new business prospect = A _________________ customer/client

potential potent patented

Choose the best response for each one

1. When marketing specialists speak about a ______________, they are referring to a decline in an economic cycle.

downsize downturn downtime

2. Horizontal marketing refers to when two companies market their products ______________ ( = together)

joined jauntily jointly

3. When marketers speak about "engaging" an industry, they are referring to creating an interest or ______________ within the industry about a product, service, etc.

clientele buzz stupor

4. We've been trying to create a new metric ( = method/system) of ad ______________.

effectiveness affectation affliction

5. On the internet, consumers can take part in a kind of ______________ marketing, which means that not only does a company market to the consumers, the consumers themselves can create content (through an application on a website, etc.)

two-way two-approach two-direction

6. The phenomenon in the previous question is commonly referred to as "consumer-______________ media."

general given generated

7. To put something "______________" = To focus on the importance of something, to devote most of one's attention to something

front and center outright in the front

8. Unfortunately, this analysis doesn't really show the ______________. ( = all the facts, what's really going on)

whole picture whole painting whole drawing

9. If something is an industry-______________ standard, it means that it is used/adhered to by most people in the industry.

wise wide wire

10. The ______________ new iPhone was launched last year.

people waiting on awaited much much awaited

Advert, advertisement or ad?

All these forms of the words are correct but adis mostly used in spoken English only. You should also be aware of a common pronunciation problem:

advert advertise advertisement

This means that you make an “iss” sound when say advertisement. This is a very common mistake and one way to avoid it is to say and write advert.

Different forms of advertising

Adjectives to describe advertising

Other related words

Complete the crossword

			1				2			3						4
	5
													6
	7				8						9				10
11											12
									13
				14						15
		16							17

Across:

2.An adjective that describes an advert that makes you believe in the product or service being advertised

5.Barclaycard _______ the Champions League

6.____________ placement is when a company gets a film company to use something it makes in a film so that viewers will see it.

10."Washo" is a new ______ of soap powder.

11.A word for advertisements that are shown on television.

12.You see these in the cinema. They advertise films that are coming to a screen near you soon.

13.Another word for a leaflet. You may get handed one of these in the street or see them posted on lamp posts advertising something that is happening near you.

14.A large poster - often seen on major roads - used for advertising

16.The annoying tune advertising something. They are normally quite catchy and short

17.If an advert is easy to remember, it can be described as ____________

Down:

1.MacDonalds ______ is the golden arches

2.An example of this is when a company reduces the price of a product to try and get more customers to buy it. Buy one, get one free.

3.Another way of describing adverts you hear on the radio

4.David Beckham earns millions of pounds not just because he can play football, but also because he __________ many products

7."Just Do It" is Nike's __________.

8.Most large comapnies have a sales and ____________ department

9.An adjective to describe an advert that is both clever and funny

15.An advertising ____________ is the type of company that specialises in making adverts

Тема 2. Планирование

Investments - Stock Market