Деловой иностранный язык (английский) факультатив (стр. 6 )

Metadata - Not only does good metadata (such as page titles and alternative image text) boost your search ranking, it also ensures that your site is accessible to everyone. Make it descriptive and relevant to each individual page or image.

Keyword Density - The terms your visitors enter in to search engines when they're trying to find the products that you sell are keywords. Make sure you use relevant keywords liberally in your site and you'll maximise your chances of a good ranking.

Site Maps - The major search engines allow site owners to submit maps of their sites in XML format (for example Google SiteMaps). This allows the search engine to scan every bit of the site and enables it to provide more relevant information on results pages.

XHTML 1.0 Strict - If you're starting a new website, make sure it's Strict XHTML. This means it complies to the W3C's standards for web programming. There are lots of really good reasons for doing this - the biggest being that Google will find it easier to read (and therefore list) your site.

Adobe Flash - It's the icing, not the cake. It sweets the overall experiences and can do wonders for aesthetics. However, just as no-one wants a cake made entirely of icing, it's best to steer clear of Flash-only sites and avoid using it for the navigation; it can cause all sorts of problems. Also, curb the temptation to have a 'click here to see our non-flash site' option, as it's very easy to end up with inconsistent and out-of-date information running on parallel sites. The very need for a dual site acknowledges the limits of the technology!

IN SUMMARY

People are looking for the products you sell every day and most of them start their search on the having a web presence, you make it possible for them to find having a web store you can make sales directly, reaching a much wider audience and growing your business.

If you're going to sell online, do it well. Treat your online store with the same care and attention as you would high street premises and the sales will flow in. Following the concepts in this article has led to much success for our clients. We hope it helps you.

Exercises

Choose the right synonym

QUESTIONS:

1. There has been a drop in sales. = Sales have _________________.
decreased
downed
increased

2. Sales have increased for three years _________________. = Sales have increased for three years in a row.
even
straight
forward

3. You have to market these particular attributes. = You have to market these particular _________________.
qualifiers
qualifications
qualities

4. We shouldn't use the same old strategies. = We should __________________ using the same old strategies.
avoid
averse
avert

5. Thanks to smart planning, we have __________________ another crisis. = Thanks to smart planning, we have thwarted another crisis.
put forth
unveiled
averted

6. We shouldn't rule that out as an option. = We should still _________________ that an option.
reject
consider
contain

7. The figures are down from January. = The _________________ are down from January.
numbers
numerals
mathematics

8. Our company has seen 10 years of uninterrupted growth. = Our company has seen 10 years of _________________ growth.
sporadic
steady
stagnant

9. We should market this product as being durable and dependable. = We should market this product as being _________________ and dependable.
study
sturdy
studious

10. We need to develop a new strategy. = We need a new _________________.
appraisal
approval
approach

Choose the best response for each one

1. Have you seen last month's sales ______________?
figures
figurines
figs

2. Sales are ______________ by 50% compared to this time last year.
up
higher
high

3. We'll be looking to hire a sales ______________ soon.
rap
rope
rep

4. In much of the business world, the calendar year is divided into four ______________.
quarts
quarters
cubes

5. To write up a contract = To ______________ a contract
drought
draw
draft

6. The amount on the ______________ ( = an official bill) is higher than what we agreed on.
invoice
draft
paper

7. Our company offers a wide ______________ ( = variety) of software.
assortment
sort
assessment

8. I work for a company that does ______________ advertising.
outside
external
outdoor

9. We plan to launch a new sales ______________ to attract new customers.
company
campaign
comment

10. Our customer ______________ is made up of mostly middle-aged white men.
basis
base
collection