ИНФОРМАЦИОННО-МЕТОДИЧЕСКАЯ ЧАСТЬ

Основная литература:


Grant, D., McLarty, R. “Business Basics”. Students’ Book. / D. Grant, R. McLarty. - Oxford University Press, 2009.- 160 р. Evans, V., Dooley, J. Enterprise (intermediate). - Express Publishing, 2007.- 208 p. Evans, V., Dooley, J. Grammarway (intermediate). - Express Publishing, 2006. Littlejohn, pany to Company. Student`s Book - Fourth edition. / A. Littlejohn. - Cambridge: Cambridge University Press, 2005. - 128p. Market Leader pre-intermediate, intermediate business English course book (new edition). – Longman, 2009. -160p. Market Leader pre-intermediate, intermediate business English teacher’s resource book (with test master CD-ROM). – Longman, 2009. -160p. Market Leader pre-intermediate, intermediate business English practice file (new edition). - Longman, 2009. -96p. Market Leader pre-intermediate, intermediate business English test file (new edition). – Longman, 2009. -45p.

Дополнительная литература:


Murphy, R. Essential Grammar in Use (intermediate). – 3rd ed. – Cambridge: Cambridge University Press, 2009. – 319 p. Hughes, J, Naunton J, “Business Result” (intermediate) Students’ Book / J. Hughes, J. Naunton. - Oxford University Press, 2009. - 160 p. Cotton D., Falvey D., Kent S. Market Leader (Intermediate) Course Book. / D. Cotton, D. Falvey, S. Kent - Longman, 2009. -176 p. Robbins S, Collins COBUILD Business Vocabulary in Practice / S. Robbins - The University of Birmingham, 2004. – 248 p.

4. Материалы лабораторных (практических занятий)

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2 курс 3 семестр

Тема 1. Карьера


Read and translate the texts below and discuss the main ideas, express your own opinion about this topic.

Choosing a Career

Every person at the age of 14 to 16 has to make an extremely stressful decision, to choose his or her own career. You might be wondering what the difference is between a career and a job. Basically a job is something you do, but don't expect to continue doing forever. A career is what you hope to do for a long time or even for your entire working life. Choosing a career is a difficult and challenging task: the decision once taken will influence your future life. There are, of course, a lot of examples when people have changed their career paths in their twenties, thirties and even forties but, of course, it is better to make the right choice at the very beginning. The earlier you decide on what profession is interesting and rewarding for you, the more you can achieve during your lifetime.

Choosing a career is a challenging task indeed. It is all about finding the perfect match between your personality, interests, and skills. On the one hand, modern society, with its hundreds of professions and jobs, presents a vast range of future job opportunities. Industry and business, farming, science and education, medicine, service, arts and journalism are just a few professional fields a young person can specialize in. On the other hand, modern society with its crises, unemployment and inflation, makes a poor choice of profession a really bad mistake. You can choose a profession you really like, and face problems when looking for a job. Or you can find a job you like, but it will be underpaid. Besides, a young person's parents usually have their own ideas of what career path to choose. Some parents are more democratic and let the child determine his future by himself. Some are oppressive and overprotective and try to force the child to make this or that career choice. In this case, they often try to compensate for their own dreams which have failed and the chances they have missed. Sometimes they see their child is gifted in some field and try to persuade him to choose this profession irrespective of the fact if he likes it or not.

In spite of all the problems mentioned above, the choice has to be made. To make it easier for the young people, there is some professional advice. It's best for the young man to start this process as early as possible, ideally in the tenth form. You should determine if you would like to continue in higher education, or to learn a trade and look for a job. It's up to the person to decide, but you should remember that to get more chances, you should strive for higher education which enables you to be qualified for skilled labour. You should determine what you might like to study or major in at college. You might like to try some of these career assessment tests to help with this step. You will surely also get suggestions from family, friends, and high school teachers and guidance counsellors. You also have to consider the demand for a particular career in the labour market. Choosing a career where there are limited job opportunities can greatly increase the challenges you will face.

Financial Careers

What am I going to do after school or university? Maybe I should consider a job in the financial world. There's a surprisingly wide range to choose from — for example, I could raise money for charities or sell famous paintings or write about economics as a financial journalist or run my own company or...

Fund-raiser. There are thousands of different charities these days — e. g. 'for children', 'cancer research', 'the disabled', 'the third world', 'AIDS research'. They all do important work and they all need to raise funds (collect money).

That's why they employ fund-raisers. What does the job involve? Well, it's very varied, but basically fund-raisers organise special events like concerts
and fun runs, ask governments for money, try to get support from local companies and organisations.

Most major charities have fund-raising departments, which employ teams of workers. Some of these people do office work — others organise publicity, visit companies or arrange special events. Sounds interesting?

Tycoon. A wealthy and powerful person in business or industry. If you are the independent, creative type, why not start your own business? Lots of people do these days. Some aren't successful, of course, but plenty are —j and if you do succeed, the rewards of being your own boss can be. enormous. To become a business tycoon you need to have an original idea; be practical, reliable and well-organised; understand the business world; keep control of your finances. After that it's all a question of hard work and luck, but then that's the key to success in any job.

Financial journalist. Financial journalists work in three main areas — newspapers, radio and television. Their job is to understand what's happening in the financial world and explain it as quickly and accurately as possible. Economic journalists don't just report today's news, though. They need the ability to predict future events, too. "Will interest rates rise or fall? Will the stock market go up or down? And what about trade... are exports going to increase or decrease?"

To become a financial journalist you train as a general reporter first. Then you specialise in finance and economics. And when you've done that? Well, if you are lucky you'll get a job in the media. One word of warning, though — financial journalism is a very competitive career. In Britain, for example, there are only 2,000 jobs available.

Auctioneer. Two of the best-known auction houses in the world are Christie's and Sotheby's. The auctioneer who works there regularly sells famous paintings worth millions of pounds. But you'd be wrong to think that auctioneers just sell Rembrandts and Van Goghs. It's much more varied career than that. Some auctioneers sell farm animals, for example. Others sell houses, antique furniture or even rock and roll 'memorabilia' (i. e. guitars, cars, clothes etc., which ones belonged to pop stars). And what does it take to be a good auctioneer? Well, three qualities are absolutely essential — a calm personality, a quick mind and (last but not least) a strong voice.

Dealer. Dealers work for companies which buy and sell foreign currencies, commodities like oil or steel. They work in large, noisy, rooms, called dealing rooms and do most of their business over the phone and on computer screens. The majority of them are under 35. The majority of them also earn very big salaries because their work involves huge amounts of pressure and responsibility. You don't need a degree to be a dealer. What you do need, though, is talent, energy, confidence and ambition.

II. Read the text and the example of resume and then make your own resume

How to Write a Resume

No matter what method of job hunting you use, inevitably somebody will ask you for a resume. Most companies require a resume before seriously considering a job candidate from the outside. Resumes are sometimes also required in order to receive a job transfer within a company.

The purpose of a resume is to help you obtain a job interview, not a job. Very few people are hired without a personal interview.

Effective resumes are straightforward, factual presentations of a person's experience and accomplishments. They are neither over detailed nor too sketchy. A general rule is that two or three pages in length is best.

One page seems too superficial; a four-page (or longer) resume may irritate an impatient employment official. Some writers suggest that a chronological (the standard-type) resume be used; others argue for an accomplishment resume. A useful resume should include both your experiences and key accomplishments. When sent to a prospective employer, a resume should be professionally reproduced, with particular attention to misspellings, typographical errors, and careful spacing.

To attract attention, some job seekers print resumes on tinted paper, in a menu-like folder, or on unusual-sized paper. If done in a way to attract positive attention to yourself, these approaches have merit.

Resume example

Ivan Petrov

67 ap., 28, Bozhenko Ave., Kiev, Ukraine
tel. 572-28-36
8 (050) 743-36-65
*****@***net

Objective

Sales Manager

Personal Details

Date of birth: 12 April 1973
Marital status: married
Children: son, 10 years old

Summary of Qualifications

6 years experience as a Sales Manager. Provide sales, sales promotion, customers counselling, sales forecasting, new advertising strategies, sales increasing. Proficient with Windows, Microsoft office programs, and use of database programs.

Education

1990–1995
Student
Kiev State University

Additional Education

1990–1991
Course of French
Kiev school of foreign languages

Professional Experience

2006–present
Sales Manager
ABC Company, Kiev

Recommended computerized bookkeeping and supervised all data entry, resulting in reduced bookkeeping time, detailed department reports, improved sales projections, and enhanced business, advertising and budget planning.

Accomplishments:
Organized special holiday sales promotion and recommended special holiday gift line, which increased sales by 35%.

2000–2006
Sales Manager
FDG Company, Kiev

Handled sales of company products. Counseled customers on company products. Forecasted sales revenue, volumes, discounting and profit.

Accomplishments:
Increased number of customers by 20% in two years.
Initiated new advertising strategies, which enhanced customer image of store and increased customer traffic.
Recognized as one of company’s top 10 salespeople each year since 1992.

1996–2000
Manager Assistant
JSM Company, Kiev

Provided customer service via telephone. Ascertained order accuracy. Tracked orders. Cooperated in team.

Additional Skills

Languages: English – Intermediate Level
German – Elementary Level

Computer skills: Windows, Word for Windows, Excel, Outlook Express, Internet Explorer

Driving Licence: Driving Licence Category B

References

References are available on request


The Career Ladder

Getting a job

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