Деловой иностранный язык (английский) факультатив (стр. 7 )

11. For many companies, trade show marketing can be a ____________________.
bad dream
nightmare
bad scene

12. One of the things you have to consider are the ____________________ for your space.
rent fees
payment fees
rental fees

13. The trade show is tomorrow and the print shop hasn't finished printing our ____________________ yet!
sales things
sales materials
selling materials

14. Our ____________________ production costs are low, since we're setting it up ourselves.
booth
box
boot

15. I ____________________ five trade shows last year.
attended
went
atoned

16. Stacks of business cards = ____________________ business cards
A couple of
No
Lots of

17. A trade show isn't worth your time and effort if it doesn't produce good ____________________.
leads
loads
experiences

18. One of the main reasons we're attending the trade show is to connect with ____________________.
potential partners
potential partnerships
potent partners

19. Trade shows produce about 20 ____________________ of our annual leads.
percentage
percent
average

20. Setting up a professional looking booth and presentation will help up to raise our ____________________.
opinion
look
profile

Тема 3. Компании

Companies

Businesses come in all shapes and sizes, depending on their main function and what they are trying to achieve. We may talk about external and internal structures of companies.

External structures of companies

In the private sector, most businesses are sole traders, partnerships or limited companies.

A sole trader (also called a sole proprietorship) describes any business that is owned and controlled by one person. They run a business, receiving all profits and responsible for all liabilities (= debts). A sole trader may also employ workers. These businesses tend to be small, primarily service and retail businesses.

A partnership is a business owned by two or more people. Doctors, dentists and lawyers are typical examples of professionals who may go into partnership together. They can benefit from shared expertise, but like the sole trader, have unlimited liability.

A limited company (also called a corporation) is a legal entity which has the right to issue stock (or shares). The people who own one or more of the shares are called shareholders. They have limited liability which means they cannot lose more than their initial investment (as opposed to sole traders and partnerships). The owners (shareholders) elect the board of directors which is responsible for appointing the company’s managers and setting enterprise’s objectives.

Many corporations are highly successful business organizations, with profits far exceeding those of many sole proprietorships and partnerships.

Internal structures of companies

The structure of business organizations depends on the nature of their activities. A manufacturing firm may have a different structure from one providing a service.

Today, most large manufacturing organizations have a functional structure, including production, finance, marketing, and personnel (or human resources) ch a structure is also called hierarchical or pyramidal. The head of each area is called a director.

There is a clear line or chain of command running down the pyramid. It starts with the Board of Directors and the Managing Director, who make the firm's decisions. Below them are the department managers, then the section heads and finally to the shop floor or office staff. At each stage in the chain, one person has a number of workers directly under them, within their span of control. This person directly responsible for a group of workers is called their line manager. In this way all the people in the organization know what decisions they are able to make, who their superior (or boss) is, and who their immediate subordinates are.

Now let’s talk about the function of the four principal departments in a manufacturing company.

The Department of Production is responsible for turning raw materials into finished goods;

The function of the Department of Marketing includes consumer and market research, selling, advertising and distribution;

The Department of Finance deals with the accounting, recording, controlling and analysing of the firm's funds;

And the Personnel Department is responsible for employing and dismissing staff, salaries, assessment and training.

In the end I’d like to present a short description of an organization structure of a manufacturing company.

The Managing Director (or Chief Executive Officer) reports to the Chairman (or President) and the Board of Directors. The company is divided into four major departments: Production, Marketing, Finance, and Personnel. The Marketing Department is subdivided into Market Research, Sales, and Advertising & Promotions. The Finance Department contains both Financial Management and Accounting. Sales consists of two sections, the Northern and Southern Regions, whose heads report to the Sales Manager (line manager), who is accountable to the Marketing Manager.

Why Moore Stephens Channel Islands?

Match the following headings with the paragraphs of the text.

Stature, Value, An Integrated Service, Stability

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Established in 1968, Moore Stephens Channel Islands offices in Jersey and Guernsey have a track record of providing professional services to our clients, both private and institutional.

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With 11 partners and more than 140 members of staff, we are one of the largest firms in the Channel Islands providing Stock Exchange Listing services and have been involved in a number of listings internationally.

Moore Stephens Jersey and Guernsey are independent member firms of Moore Stephens International Limited, one of the world’s leading accounting and consulting networks, with in excess of 600 offices located in over 90 countries around the world, and have the flexibility to offer the services of these offices if requested, or alternatively, work with a client’s own advisers.

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Our experienced Stock Exchange Listings team is supported by chartered accountants, lawyers and specialists in taxation and banking. The diverse skill set allows the selection of staff to best complement a client’s needs to provide a seamless and integrated service.

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We aim to optimise efficiency and add real value in monetary terms, whilst not compromising the offshore status of the structure and professional standards, thus developing long standing relationships.

Why Channel Islands Holding Companies?

The Channel Islands (Jersey and Guernsey) are attractive locations in which to incorporate holding companies for Listing on Stock Exchanges worldwide.

There are approximately 100 companies listed on exchanges, such as London, Amsterdam, Toronto, New York and Hong Kong, with a combined market capitalisation in excess of Ј100 billion. Sectors include mining, oil and gas, metals, media, real estate, pharmaceuticals, support services, finance and investment.

Match the following headings with the paragraphs of the text.

Location, Tax Environment, Reputation, Quality, Crest, Corporate Laws, Speed of incorporation

____________ - Jersey and Guernsey are renowned both by the markets and investors for their outstanding international reputations offering the comfort of recognised reliability, substance and appropriate regulation. ____________ - The depth and breadth of legal, accounting, and administration expertise and well established precedents, enables these complex transactions to be undertaken in an effective manner leading to lower costs and ____________ - business with an international reach can derive a real advantage from having a holding company managed and controlled in a tax neutral jurisdiction. ____________ - the laws are robust and ‘investor friendly’ as they are modelled on English law. As such, they ‘look and feel’ like their English counterpart. They tend, however, to be more flexible and there is a greater range of corporate entity types. ___________ - the company generally takes less than four days to incorporate although a same day incorporation facility is available. ___________ - shares settle through Crest in the same manner as UK companies. ___________ - the Islands are within close proximity to the UK and are in the same time zone. Find the following expressions in the text. all the achievements or failures that someone has had in the past (noun phrase) the good reputation a person or organisation has, based on their behaviour and ability (noun) an amount which is more than expected (phrase) (of people who do particular jobs) having successfully finished the necessary training and examinations (adj) to make something seem better when combining with it (verb) during the time that (conjunction) the total value of a company’s shares on the stock market (noun phrase) famous for sth (ajd) when a business, plan or system suddenly becomes successful (noun) the limit within which someone can achieve sth (noun) to get sth from sth else (verb) the inclusion of sth as part of sth else (noun) top of sth (noun)
Complete the text about operations with the words and phrases in the box.

back-office functions  behind the scenes