Деловой иностранный язык (английский) факультатив (стр. 23 )

9. something that grabs one's attention --> 

  10. a catchy tune/song used to sell a product --> 

Choose the correct word from the table to fill the space after each definition

market leader

logo

brand

product

market share

advertising         marketing

point of sale

market research

house brand

brand loyalty

advertising at the place where the consumer buys the product the brand of the shop or supermarket which sells it the symbol or design used to represent the company the work of collecting information about people's buying habits the phenomenon of individuals continuing to buy the same brand something generic which a company makes or sells the particular name given to a product by a company the best selling brand of a particular product the activity of presenting, selling and promoting a product the activity of informing people about a product or service with posters, films etc the amount a company sells compared to all the other companies

Advertising

This is a warm up exercise. Consider the table below, ‘Advertising Media.’ Decide upon a span of time, for example a couple of hours or perhaps a whole day. The idea is to keep a record of the adverts you see in a short span of time. Look at the table below, and record 1, 2 and 3 where you see a any type of plete the grid below

Advertising Media
Outdoor (Posters or transport)	New Media – Mobile devices	New Media Internet – websites and search engines
1 2 3	1 2 3	1 2 3
Newspapers (Local and National)	Television	Magazines
1 2 3	1 2 3	1 2 3
Radio	Cinema	Others…
1 2 3	1 2 3	1 2 3

Having done this, summarise points below under the following headings: What kind of products and services did you come across? Why did the adverts catch your attention? How were the adverts targeted at you and your segment? Would you buy this product or service based upon the advert?

5.Материлы для промежуточного и итогового контроля

PAST AND PRESENT TENSES

1) Underline the correct verb form in italics.

1 The pool in the hotel was absolutely filthy so we didn't swam/swim in it.

2 We stoped/stopped at the first service station we came across.

3 The thieves ran out of the bank, jumped/were jumping into their car and sped away up the high street.

4 Rameses II was ruling/ruled over ancient Egypt for more than fifty years.

5 Intervention was urgently required – the starving children grew/were growing weaker by the day and there was/was being little on of an end to the drought.

6 By the middle of the nineteen sixties many parts of Europe experienced/were experiencing a tremendous economic boom.

7 Jim left/was leaving on the early flight the next morning so he made his excuses and left the party before midnight.

8 Many of the survivors worked/were working in the fields when the earthquake struck.

10 Denise had to leave school early on Wednesday because she took/was taking her driving test.

11 Before the advent of satellite television viewers didn't used to have/use to have a very wide selection of channels.

12The staff were used/used to be paid weekly but now they receive a monthly salary.

2) Underline the best choice of words in italics.

1 We still hold meetings in the old manor house, which stood/has stood on the same spot for over two hundred years.

2 Beethoven has written/wrote some of the most accomplished symphonies you will ever listen to.

3 I didn't see/haven't seen Keith at all yesterday morning.

4 The nurses' strike increased/has increased the current waiting time for minor surgery by two to three weeks.

5 Only one British female astronaut spent/has spent time on a space station.

6 News is coming in of an incident in Parliament. A group of armed men surrounded/has surrounded the building and is holding hostages.

7 He's really much more handsome in the flesh than I thought/have thought.

8 We eat/have been eating much less beef recently because of the crisis, but we think it's safe to start again now.

9 This country has been welcoming/has welcomed the latest influx of political refugees from the Balkans.

10 The incidence of street crime has risen/has been rising by five per cent in the last two months.

3) All of the sentences below contain a grammatical mistake. Find and correct the mistakes.

1 Hurry up! We have been waited for you for twenty minutes!

2 We have been using this supplier since two years and we've never had problems before.

3 There were seven police dramas on TV so far this week - and it's only Thursday!

4 Only halfway through the financial year and British Aerospace already announced that its pre-tax profits will be down by seventy per cent.

5 The Indian Government has imposed a ban on tiger hunting five years ago.

6 Several drivers have been badly injured during the 1999 racing season.

7 This farm is growing organic vegetables for more than ten years now.

8 She has been playing with the symphony orchestra three times this season.

9 'I haven't seen you for ages.' 'No, I've travelled in South-East Asia.'

10 Oasis has been recording a new album. It was a great success on its release last week.

TEST Conditionals

Task 1. Twelve of these conditional sentences contain a mistake, or may be considered incorrect by most English speakers. Tick (✓) the correct sentences, then find and correct the mistakes. (Be careful! Incorrect punctuation counts as a mistake.)

Example: I would have called you if I know you were at home. – had known

1 It may be possible, if both parties desire it, to reduce the time scale.

2 If the bill is passed by both parliamentary houses then it becomes law.

3 Shall we start the decorating at the weekend if we had no other plans?

4 If you spill even something as innocuous as water on this fabric, it stains.

5 When you press the 'record' button, the green light comes on.

6 If the museum will charge for entry, a lot of people won't be able to use it.

7 Are you unhappy with any of our operatives, we will replace them immediately.

8 If you're taking some flowers to Julie, I'll take some fruit.

9 If the form has been correctly completed, the transfer will take only two days.

10 The organisers would respond positively to proposals if they are submitted by 10th June.

11 If you were to listen more carefully, you might understand a little more.

12 If I was you, I should try to see a consultant as soon as possible.

13 If he would have waited a bit longer, we would have given him the result.

14 The King of Belgium didn't attend the royal wedding. If he hadn't been there, he would have witnessed a marvellous spectacle.

15 If the company didn't want to continue sponsoring us in the future, they wouldn't renew our contract last week, would they?

16 If the authority had built new homes as planned, we would have fewer homeless people on our streets today.

17 Shh! I'd be grateful unless you made comments during the concert.

18 Always take a basic medicine kit on holiday in case you fall ill.

19 Even they go down with flu after they've had the vaccination, it's likely to be less serious.

20 Those concerned by the long-term effects of global warming believe that the damage has been done, whether we take remedial steps now.

Task 2. The subjunctive and 'unreal' uses of past forms

Five of these sentences contain grammatical mistakes. Tick (✓) the correct sentences, then find and correct the mistakes.

Example: If only we can see the situation through his eyes.........could........

1 It is high time the country were told of the Prime Minister's intentions..........................

2 I wish I would have green eyes like Elizabeth Taylor..........................

3 The regulations require that each defendant in turn submit a sworn statement to the court..........................

4 If you only paid more attention!

5 It's high time we didn't act so impulsively.

6 If only the car would have been going more slowly!.........................

7 Long lives the President!.........................

8 If only that I had known..........................

Task 3. Circle the best explanation (a or b).

Example: I'd sooner you paid me cash.

a I expect you to pay me soon.

b I prefer to be paid in cash.

1 If only I was as tall as my brother.

a I used to be as tall as my brother, b I am shorter than my brother.

2 Get a move on! It's high time we left for the airport.

a We are late.

b We have just left.

3 Suppose we win the competition.